While Chevy’s ‘real people, not actors’ spots are pretty clever from a marketing standpoint, they got really old, really fast as viewers began suspecting that not everything being sold to them in those videos was real.
For example, why would anybody be so enthusiastic about a product they weren’t even supposed to know about before it made its entrance?
Then there’s the notion that Chevrolet would actually rely on real people to have real reactions with regards to a product that needs to be advertised as the absolute best in its class. Unless you shoot those commercials with multiple groups of “real people”, odds are you’re not getting exactly what you’re looking for at any given time.
Still, such videos have become increasingly more popular, even though some people love to ridicule them, stating wholeheartedly that they are, in fact, staged.
Either way, check out Zebra Corner’s latest take on it. The popular YouTube channel has touched on this subject many times before, using proper humor and in many instances, saying what we’re all thinking.
This particular sketch might actually be their funniest yet, especially since “Mahk” is properly funny and sarcastic from start to finish. We loved the bit where he just names as many automakers as he can, even going as far as “assuming” that the approaching trucks were made by the likes of Daewoo or Dongfeng – just anything other than Chevy.
Make sure to watch until the very end, because the humor doesn’t stop when the commercial does.