Alfa Romeo Official Confirms “Something New” For Geneva

In the wake of a rumor claiming that Alfa Romeo will unveil a compact SUV at the 2019 Geneva Motor Show, we got in touch with the brand’s U.S. representative Berj Alexanian, who gave us an insight of what to expect.

“Here’s what I can say at this time: Alfa Romeo will be at the Geneva Motor Show in full force, with our award-winning lineup and something new up our sleeves as well. We’re excited to show everyone a taste of what’s next in the world of Italian performance and luxury. Stay tuned on March 5 to see a glimpse into the next chapter of Alfa Romeo’s legendary story.”

Also Read: 2018 Alfa Romeo Stelvio 2.0T Q4 Review: Does It Pass Or Fail?

What else is Alfa Romeo planning?

As revealed in their 2018-2022 product roadmap last summer, the Italian company will also breathe new life into the Giulia and Stelvio in the immediate future. The SUV has been in production since 2016 and the premium compact sedan is already four years old. The facelifted iterations will be joined by long wheelbase versions aimed at the Chinese market.

The new generation Giulietta will continue to challenge the likes of the five-door Mercedes-Benz A-Class & co., getting a new plug-in hybrid powertrain among others, whereas the SUV thirst will be quenched by two new models. One of them is the aforementioned Volvo XC40, Jaguar E-Pace and BMW X1 rival, and the other will enter the mid-size luxury segment as an alternative to the Audi Q7. The GTV and 8C will also make a comeback in the next 3 years.

Note: Alfa Romeo Giulia pictured above, Stelvio Quadrifoglio below

  • TheToadPrince..~~ToadSquad

    hope its not a dud like the rest of tbe lineup..fca needs ti get rid of fiat and alfa…the chrysler 300 alone sold more then boths entire lineup…

    • Matteo Tommasi

      I’m laughing hard. Man, the 300 doesn’t sell outside of your little garage called USA

      • designer_dick

        He’s got a point. Fiat doesn’t sell well in the United States, and Alfa Romeo apparently doesn’t sell well anywhere.

        • LeStori

          Alfa Romeo really has only two current models on sale. A sedan and a SUV. The Giulietta hatch is well past its competitive life. Under these circumstance 85,000 sales is decent for Europe. That is equivalent to Jaguar European sales. And they have a lot more models on offer. The Giulia is supposedly a Jaguar XE competitor.

          • designer_dick

            Almost 36,000 of Alfa’s 83,000 European sales come from the hopelessly outdated MiTo and ageing Giulietta. In fact, the Giulietta outsold the Giulia by around 10,000 units in 2018. The Stelvio can be seen as a qualified minor success, selling around 30,000 units in 2018, but the Giulia is almost as big a disaster for Alfa as the XE has been for Jaguar.

    • ➡️ProtectOurHeritage⬅️

      Why don’t you take your fingers out of your sister for two minutes and look how many cars FCA sell in Europe that aren’t Chrysler, Dodge or Jeep? I’ll tell you… in 2018, Fiat sold 697,977 cars in Europe, which is 532,013 more than your beloved Chrysler did in the US!

  • Bob

    Miss me if it’s based on a Fiat.

  • DMJ

    It will be the small SUV, to compete with the BMW X1 and Mercedes GLA.

  • Giannis Antypas

    Noone is buying those, so who cares anyway? According to ACEA last year Alfa romeo sold in Europe 85,833 cars ie. 3.4% less compared to the year before, and as if it is not enough they are far from their own sales target, in January 2019 they even sold less ( 4,879 units sold only, which represents a 34.8% dramatic decline in sales ). They are just hopeless.

    • assassingtr

      They’re very niche cars but they are fantastic to drive. I’m not sure about where you live but here in Southern California I see them all over the place. and don’t speak for me, I care. I love this brand since the old days and I’m just glad they’re back.

      • designer_dick

        I live in a part of central Scotland where previous generations of Alfa Romeos such as the 147, 156, and 159 were fairly commonplace and the current Giulietta still is. By comparison, the Giulia and Stelvio are as rare as hen’s teeth – each sold fewer than 1,000 units in the UK in 2018.

        • assassingtr

          Classic alfas I wish we had here. I think hopefully it will take time for the Stelvio to gain some momentum but when I went to a track event a few months ago there were more than a few Giulias. I think perhaps the super fast sedan market is booming here which makes sense. Hopefully the Stelvio will pick up as when I test drove it; it wasn’t that bad in a category that is definitely WAY overly saturated and bland.

          • designer_dick

            They really need the new small SUV and a replacement for the Giulietta ASAP. It’s absolutely prehistoric in car terms, having been on the market since 2010, and it is neither particularly capable or well-priced, yet still managed to outsell the Giulia by almost 10,000 units in Europe last year. It’s all a far cry from the days when the 147 and 156 were happily shifting 200,000 units a year between them.

          • assassingtr

            I don’t think anyone complained about the Giulietta’s looks as I think it looks fantastic. It was most likely in a very saturated market; people tend to look at performance and price instead. Which is unfortunate. I’ve not driven a Giulietta but I have heard from someone who has; he recalled it handling pretty horrid unfortunately.

          • designer_dick

            Mainstream buyers really don’t care about heritage, RWD, ultimate performance, or anything else that hardcore Alfisti continuously drone on and on about. Instead, they want a stylish, affordable Italian car. FCA seems to have forgotten that, as both the Giulia and Stelvio are overpriced, too heavily performance focused, and by Alfa standards, complete dogs to look at.

            Don’t get me wrong, both look fine in isolation, but park a Giulia next to a 159 or a 156, and it’s a rather underwhelming, generic looking creation.


          • Thomas Ferraro Jr

            Dogs huh? Curious, what are you driving that you think is better looking? I’m being sincere. I think the Giulia is stunning in person. Well my Quadrifoglio is.

          • designer_dick

            I said dogs by Alfa standards. In isolation, the Giulia and Stelvio look fine, but when you look at them compared to older Alfa’s, they’re both found a little aesthetically lacking. It’s a personal opinion, and one I don’t have to justify. I find the Giulia underwhelming to look at. Deal with it.

          • Thomas Ferraro Jr

            I love how defensive people get when you’re trying to have a conversation. We’re clearly on this site because we’re all car enthusiasts. I said I was being sincere in asking. Would you have answered me like that if we were taking in person? I never asked you to justify, I asked what you thought looked good. Maybe think about why the attitude and have some common decency. Your reply was unnecessarily rude. Good day to you.

          • LeStori

            Who cares what mainstream buyers want. They are responsible for all the trucks on the road. They are the people with no taste. Bargain hunters looking for their next whitegoods . Buy one brand of white goods this year, a diferent brand next year.

            Like the 159, the Giulia will be expected to look better with age.

      • Giannis Antypas

        I am clearly talking above about Alfa romeo’s homeland and main market which has been Europe all over the years ,and which could lead to some safe comparison findings.
        85,833 cars per year is not a viable business, and certainly not one for the sums FCA has put on Alfa and needs to get back somehow.

        And I know lately Alfa romeo may have been served elsewhere as an ‘upmarket’ or even ‘niche’ brand, but the truth is Alfa has never been one and particularly here in Europe Alfa has been known as a mass production car maker with offerings in the price range of a modern VW. And compared to VW, Alfa fails by long distance.

        And no matter what your comparison scale shall be, the truth is Alfa has underperformed compared to its own figures and its sales drop more and more every year. Not to mention the failure in its planned sales target or even the sales of its supposed competition.

        • assassingtr

          Well you’re right in that sense but in terms of failing brands under FCA; they’re very well versed in floating other brands with their good selling brands like Jeep. The alfa brand has potential to grow; and I think despite the rest of FCA’s poor product range they are actually some of their best. I think it’s more of a case of FCA as a whole is the culprit with shoddy build quality and poor consumer ratings that brings distrust to all their subrands. I don’t know if it will ever reach their target to be the peoples car of europe/italy like it once was but if they accept it for what it is and hedge on it; they could turn a profit potentially.

          • Giannis Antypas

            Unfortunately for Alfa, the late plans of FCA seem to prioritize Maseratti and reposition the brand of Alfa romeo.
            Meaning they have no high hopes for Alfa any more.

    • Matt

      So because people would rather buy a German vehicle we suddenly shouldn’t care? The new Alfa products are fantastic, it’s a shame they’re not making more of an impact – but where do you get your logic that nobody should care? (This is a car site by the way, or are one of those Alfa haters who wished FCA funds went to building more Chrysler’s?).

      • Giannis Antypas

        The public says so it doesn;t care, and like it or not it is the public decision through the sales volume of every offering in the market, not the shoutings of some Alfisti bigots.
        Therefore please, stop being delusional, Alfa’s new range sold in Europe (EU+EFTA) a sum of 85,833 cars ie. 3.4% less compared to the year before, and the tendency keeps dramatically worse in January.
        And if that is not enough, Alfa has failed its own business model, doesn’t bring back neither profitability nor the cash invested , and the public seems not to be convinced about Afa’s at all.
        I wish you all the best, but had it not been the cashcow Chrysler and FCA, Alfa would have rested in piece long before, in the same way that poor Lancia sibling did.

        • LeStori

          If you look at Alfa Romeo sales figures and Audi sales figures(Europe) for the last 4 months of 2018 both companies have had a halving of sales. I suspect Audis drop from around 70,000 a month to around 35,000 is even more catastrophic’.


      January 2019 and audi -porsche and many more it had dramatic decline in sales ….no only alfa romeo

      • Giannis Antypas

        Alfa sold 4.596 units on January 2019.
        Not to mention Its high hopes on its newest range which failed last year as it sold even less than the year before, 85,833 cars ie. 3.4% less YoY compared to 2017 sales.
        Can you name the proftability out of this
        and you really like to believe it could be a viable business and pretend to be a well received one to the public ?

        The other brands couldn;t make it into the comparison,they are by far irrelevant, and there is no need to explain why.

  • Mikestroh

    I own an Alfa Stelvio Sport…..Love the Vehicle…just hope Alfa Introduces a performance model btw the Base Stelvio and the Quadrafolio with about 330 Hp at least. That would be my sweet spot and Ultimate Daily driver. The Current 280Hp versions are far from slow….but a 330HP version would be the ultimate mid level performance version.

    • Ghalied Dollie

      Good for you, bru .I love Alfas, can’t afford this 1😂


    forza alfa !!!!!

  • Liam Paul

    the kia stinger is what the Alfa Romeo Giulia should had been. wonder what the Alfa Romeo Giulia would look like if kia made it

    • Thomas Ferraro Jr

      Are you freaking kidding me?! Have you driven both of these vehicles?! The Stinger isn’t even remotely close in terms of chassis dynamics, suspension tuning, handling, steering. This is laughable.

      • Vassilis

        Also, the Alfa is prettier.

        • Thomas Ferraro Jr

          Don’t know how I forgot that one. LOL

          • LeStori

            In 5 years time the Giulia will show the markings of a next classic. The Kia will be looking to hide its face in the nearest Dumpster.

  • Vassilis

    I just want to see a Giulia Coupe.

    • LeStori

      If it looks decent compared to the Giulia I want to buy one. By this I mean not just an inconvenient 2 door sedan. However it is likely to be another SUV if it a production “ready” vehicle. That is where the money is these days. Large vehicles with poor interior space that are more likely to roll over in an accident due to their higher centre of gravity. The herd has spoken.

  • dj_aris

    “…the next chapter of Alfa Romeo’s legendary story” fingers crossed they don’t mean a tuned 2.0T for more than 280bhp.

  • joeybuttafucco


  • It’ll be another compact crossover. Nothing to worry about.

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