Audi UK Prices Electric E-Tron From £71,490, £20k Cheaper Than Tesla Model X

Audi has officially opened the UK order books for the E-Tron SUV, the brand’s first battery-electric vehicle set to rival cars like the Jaguar I-Pace, the Tesla Model X and the upcoming Mercedes EQC.

Customers can choose between two versions, the base E-Tron and the E-Tron Launch Edition, priced from £71,490 and £82,240 respectively, excluding UK’s £3,500 government grant.

That makes the new E-Tron more expensive than the £58,995 Jaguar I-Pace but cheaper than the £91,650 Tesla Model X, which is available in the UK only in 100D and P100D guises.

The first electric Audi features a 95kWh battery pack mounted under the passenger compartment that feeds two electric motors, one on each axle. The combined output is 402hp (300kW) and 489lb-ft (664Nm) of torque, and the driving range on a full charge is up to 241 miles (387km) according to the latest WLTP standards, while the 0-62mph (100km/h) acceleration takes a brisk 5.7 seconds.

Audi claims that the new E-Tron SUV can charge its battery up to 80 percent of its capacity in as little as 30 minutes when hooked up to a 150kW fast charger. There are two charging ports onboard, one in each front wing, for more convenience.

The new Audi E-Tron comes with an adaptive air suspension, 20-inch alloy wheels, LED headlights, Audi Virtual Cockpit, Audi Parking System Plus with 360-degree display and rear-view camera, Lane Departure Warning and MMI Navigation Plus as standard. Launch Edition models add 21-inch wheels, the company’s intelligent Matrix LED headlights, adaptive cruise control and cameras instead of the traditional door mirrors, among other.

The Launch Edition also features an exterior black styling pack that includes privacy glass and black detailing on the front grille and window cappings. The interior is dressed in Valcona leather and features a panoramic sunroof.

The first customer deliveries of the new Audi E-Tron in the UK are expected to begin this April.

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  • ace_9

    Well, looks like a new king of electric cars. It is of course expensive, but electric cars have to be. They are not the future for the masses despite what many people are thinking and the past 10 years are only confirming that.

    • Loquacious Borborygmus

      What is? public transport?

      • ace_9

        I don’t know. Public transport improvements are only partial solution. But it seems that the society will shift back to personal cars only for wealthier people. It was like that in the past and somehow it worked. The biggest problem now is the population.

      • MarketAndChurch


    • They don’t have to be, see Kia / Hyundai with their own versions that have more range than this one (bit less bling though).

      • ace_9

        They are still 35 to 40 thousand €, which is far from the price available for the masses. At least where I live.

        • 35k is quite a typical price for a new car in Europe. Maybe not in the East, but in countries like Germany that’s roughly the average price. Now they just have to ramp up production to be able to sell more.

          • ace_9

            Yes, if you say so, then it must be true. Forget what I said.

          • But if you’re paying the average 35-40k you’re not looking at a Hyundai. Let’s be honest…

          • Yeah, not for an i10, but the Kona is fully loaded and it’s pretty rapid. Considering the minimal maintenance costs it’s not a bad deal at all. This is all only the financial aspect. If you care about your children and don’t want diesel or petrol fumes under their nose this one is definitely better in that regard too.

  • ➡️ProtectOurHeritage⬅️

    Wow? Audi prices are usually laughable, but that’s priced considerably more than the Jaguar I-Pace!

  • Rocket

    You’d think at that price you’d get a few more buttons.

    • Smith

      Its an Audi.

    • Mr. EP9

      That costs extra.

  • Bash

    20k cheaper but yet by a 20k better than the Tesla X

    • Blind hate much? The Tesla is bigger, it’s a 7 seater, it’s quicker, it has a longer range (quite important isn’t it?), more cargo space, more advanced driving aids, and most importantly has an actual rapid charging infrastructure. Unlike Audi or the UK, the country we are talking about. Why can’t people just be rational? Sure, this Audi is great and it has better interior, maybe even exterior depending on ones taste, but it’s inferior in the above mentioned things. It’s not a matter of opinion but plain simple facts.

      • Smith

        Seriously, you are going to try to defend the Tesla, a pretend car company with ambitions to send more cars to Mars and drill holes across the USA to shoot people around in loops, which does little to help the future of their core business, selling cars. Really!!

        • Astonman

          2 different companies. SpaceX and Tesla. May have the same owners but two different companies with different management in place.

      • Bash

        almost made me like:

        But seriously tho, I don’t care, i didn’t ride in the model X tbh, but i rode in the model S, the top fancy one and other than the screen , it rubbish. so excuse me, I’m putting my foot down.

  • Smith

    £20,000 cheaper than a car built by a space cadet with a Boring company and little focus on the automotive business, unlike the well established car manufacturer Audi. The choice is easy for anyone with a small amount of intelligence, easy!

  • Mr. EP9

    I must have been smoking crack when I said the EQC looked better some months ago.

    • Astonman


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