Peugeot To Spearhead PSA’s Comeback To USA, Canada; Which Models Would You Like To See?

While we’ve known for some time that the PSA Group will be making a return to the U.S. and Canada, the official word has always been that it could happen with any of its core brands, including Citroen, DS or even the newly acquired Opel.

Now, however, we have official confirmation from the company’s CEO Carlos Tavares, stating it will be the Peugeot brand that will spearhead the French group’s comeback, entering a market it once exited 28 years ago, as reported by Autonews Europe.

Why Peugeot?

According to Tavares, it was the Peugeot brand’s “strong growth” and profitability that led to this decision. As for which specific model/models or where its U.S.-bound vehicles will be built, those are decisions that will likely be made by mid-year. At this point, there is no reason to rush, since the time frame to have vehicles on sale in the U.S. is anytime between now and 2026.

The company also said that 15 states and four Canadian provinces have been shortlisted as possible points of entry for sales. These states have customers who are willing to buy imports and represent 62% of vehicle sales nationwide, said the French automaker, which is also in the process of homologating vehicles for the U.S. market, a process that’s expected to take several years.

As for why Peugeot exited the U.S. market in the first place back in 1991, it happened because of a recession, slumping sales and the rising costs of U.S. regulations – they sold just 4,292 cars in 1990, nearly 80% less than in 1984.

Which Peugeot models would you like to see coming to North America?

It would be interesting to hear from you which cars from Peugeot’s current range you’d like to get first in the USA and Canada, so voice ahead your thoughts in the comments!


  • dtd

    I would like to the Peugeot 508 with 2.0l engine that produces about 240hp and starting price at $30K.

    • designer_dick

      Can I interest you in a 1.6-litre turbocharged petrol engine that puts out 225hp?

      • dtd

        Then the gas mileage has to be good. 30 mile/city and 40mile/highway ?

        • mihsf

          50 British mpg combined for 225 PS petrol engine.

          76 British mpg combined for 130 PS Diesel engine.

          • dtd

            Sounds good to me.

  • Netsphere

    i think i would have preferred Citroen, purely for design

  • ToniCipriani ✓pǝᴉɟᴉɹǝʌ

    DS seems to make the most sense. The subcompact luxury segment is hot right now.

  • Mr. EP9

    508 most definitely. I don’t see any of their wagons coming here as they won’t do well given the SUV/CUV obsession.

    • Bash

      That’s what I wanted to say right now!

  • Toronado_II

    208 could be cool !

  • Nihar

    508, 3008, 208,

    Citroen: DS5, DS7, New C4 or C5.

  • xDRAN0x

    None? Peugeot is subpar to Nissan and Nissan is dying.

    • mihsf

      Peugeot is well ahead of Nissan and some premium models. Latest example being the 508 which manages the moose test at 80 km/h when both the Volkswagen Arteon and BMW 4 series Gran Coupé fails at over 75 km/h.
      Besides, Peugeot has nothing to do with Nissan.

      • Loquacious Borborygmus

        The good(?) people of Florida will be glad to know that their 508 isn’t going to hit a moose.

        • uS’gedlemba

          Big foot, no?

          • Loquacious Borborygmus

            No bigger than most people’s foot. Why?

        • mihsf

          Also works for alligators.

          • Loquacious Borborygmus

            They’re a lot lower to the ground.

  • Christophe Hamelin

    From 208, 308. 508, 3008 and 5008 for sure !!

  • J-Triumf

    I’d love to see the current/outgoing smooth-looking 208 GTI, not so much the new/upcoming chunky boxy 208.

    • Loquacious Borborygmus

      Ain’t gonna happen.

  • designer_dick

    2008, 3008 and 5008 would seem to be the most likely to meet with sales success, given that they’re crossover SUVs, which Americans seem to love even more than European counterparts. Regular passenger cars like the -08 range probably won’t make the trip across the pond due to fairly low sales potential.

  • EyalN

    pink peugeot 108 convertible
    DS might have the right cars for the US

  • J. P.

    208/308/508/crossovers, wagons & the e-Legend

  • Harry_Wild

    It is suppose to beginning in 7 years from now!

  • FlameWater

    I smell a scam, there is no way this can be financially viable.

  • PlonPlon

    Respect for Columbo! How I adored watching this series!

  • Eduardo Palandi

    no one. the last Peugeot I really cared about was the 1007.

  • atomicbri

    508 and 3008 for sure. I LOVE the new 208, but i know we will not get the cool small cars here since the US is so obsessed with land yacht SUVs.

  • Peugeot should make XL versions of everything it makes and only then consider entering US of A.

  • Noah Milne

    Basically the entire lineup spare the 108 and the vans, everything else would sell like hotcakes

  • DGC

    The New 208 looks to be an almost perfect car to me! I love the lines and the details. It has the 205’s side profile that still looks timeless!

    • DGC

      Come in as a competitor, not a luxury division!

  • Emoto

    Fresh on the heels of the Fiat success story…

    Bring back the old 404 wagon or 504 coupe. Those were cool.

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