2020 Golf Mk8 Hides New Volkswagen Logo In Plain Sight

The last time Volkswagen changed its logo was in 2000 and the modifications made back then were very subtle.

It’s about time for a new logo and 2019 will bring it, as confirmed by the automaker last year. Apparently, chances are you have already seen it without even knowing.

That’s because the new VW logo has been hiding in plain sight, more specifically on the virtually undisguised Golf Mk8 prototypes that got spied last week.

The fact that almost no one noticed it says a lot about how different (or better said, similar) the new logo is compared to the current one. One of our readers did notice it, however.

Has anyone else noticed a new Volkswagen logo? It seems like a minor refinement only. Or is there a totally redesigned logo under clever disguise? Not sure. Judging by the photos though, the new logo seems like it will be first introduced on the Mk8 Golf,” Nick wrote in our comments section.

As it turns out, he’s got quite an eagle eye because a second look at the 2020 VW Golf spy shots revealed he was right. As with the new Golf, the VW logo adopts a cautious, evolutionary design.

Current Volkswagen logo

Compared to the current version (seen above), the “V” and “W” letters are slimmer and the gap between them seems to be bigger. Furthermore, the lower end of the “W” doesn’t make contact with the surrounding circle anymore. Overall, the emblem looks more old-school than the current one — more retro if you like.

We don’t know yet the reasons behind the changes Volkswagen made to its logo but we’re sure there will be a press release detailing them when the eighth-generation Golf goes official later this year.

 

more photos...

Photo credits: S. Baldauf/SB-Medien for Carscoops

  • Wayne Alan Carr Heyes

    The new logo is awful but looks cheap and makes the new cars look cheap

  • no25

    That’s their new logo? I remember a while ago when they said they were going to change it; they got everyone so worked up over it. This is so slight (and not great) that is makes me wonder why change it at all?

  • sure.. let’s call it new..

    • Bo Hanan

      THANK YOU!

  • carlbolt

    Every change in VW is so subtle you won’t even notice. Like their new cars.

  • Loquacious Borborygmus

    What attention to detail on VW’s part…

  • Six_Tymes

    “Hides New Volkswagen Logo In Plain Sight”

    lmao

  • Dennis Scipio

    It’s still faithful to the previous ones, that’s for sure.

  • tony a.

    Das boring…..Zzzzzzzz.

  • Reminds me of the German SS logo 🙁

  • wait a minute

    Big brands often do an identity update after a spate of negative publicity. Usually coinciding with a change of leadership. Out with the old in with new and all that. Big brands try to make their updates subtle to avoid confusion. They may be testing people’s reaction with this new skinny logo. Also testing visibility compared with the existing logo which we see remains on the wheel hubs of the same car with the new logo. It could be they believe the new skinny logo harks back to the ‘golden era’ which signifying a more positive time for VW.

    • McFly

      Yes, they are mixing symbols on those test cars. Some of them have the old, some the new, and some mix.

  • McFly

    I like it. Back to the Bauhaus roots!
    It was time to clean it up from all the gradients, fatness, plastic shine, shadows, outlines, embossing and general 2000-design stuff.

    Let’s hope they keep it really neat in print, and refrain from pretending that it’s a physical object. This is the current print logo, it’s actually quite busy:

    https://uploads.disquscdn.com/images/c5350dbc19c2dfa8dc7a68b3e0c3a81b88b16191f48246f5cf438902f6a0ff31.jpg

  • McFly

    Here’s a side-by-side of the emblem on the car.
    We still don’t know how the actual wordmark will look, or what it will look like in print.

    https://uploads.disquscdn.com/images/c340d3722f2629792e8fdb7369c1269522698745af0892ecb7f4eb254964c768.png

  • Dennis James

    Are there any changes at all ? 🙂

  • Tumbi Mtika

    Bollocks.

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