Cupra has revealed the new Formentor SUV Coupe concept, which celebrated its public debut at the Geneva Motor Show.

Despite being described as a concept, the new Cupra Formentor appears to be ready for production as the brand’s first standalone model. The new coupe crossover is powered by a plug-in hybrid powertrain that delivers 242hp (245PS) and an all-electric range of up to 30 miles (50km) in the latest WLTP cycle.

Featuring an aggressive exterior design, the new Cupra Formentor is characterized by its dynamic proportions and strong character lines that run across its body. The new front end fascia is also indicating at the next-gen Seat Leon while the rear end features taillights that are connected with an LED strip, or as Cupra calls it the “rear infinite light concept”.

While Cupra didn’t exactly detail the new plug-in hybrid powertrain, it did share that it will be paired with a dual-clutch transmission and a differential lock. The new Cupra Formentor says it’s been tuned to offer “the highest levels of dynamics”, featuring an adaptive suspension as well as a progressive steering system. The driver will get to choose between different driving modes, depending on the conditions.

The cabin is built with high-quality materials and features leather carbon-backed bucket seats, a Cupra steering wheel, dark chrome and high-gloss black accents. A digital instrument cluster and a pretty big 10-inch infotainment touchscreen display dominate the dashboard while the gear selector for the DSG transmission is also new.

The new Cupra Formentor concept will spawn a production version that’s expected to go on sale in 2020.