Mansory’s Rolls-Royce Cullinan “Billionaire” Actually Costs Less Than A Million

The pictures of Mansory’s customization take on the Rolls Royce Cullinan SUV are in from the Geneva Motor Show, so we’ve updated our gallery accordingly. (Update 3/7/2019)

Mansory doesn’t do subtle; proof, if any was needed, stands in their modified Chiron that was launched yesterday in Geneva, as well as the new, bespoke Rolls-Royce Cullinan Billionaire.

The custom luxury SUV has been developed in partnership with German luxury label Billionaire. It comes in a two-tone shade, sports a modified front end with larger air intakes and new apron, and has a new line that runs across the length of the hood. The 24-inch rims with 295/30 tires nicely fill the extended wheel arches, and there are also new side skirts.

Further back, Mansory has added a carbon fiber boot lid spoiler and roof-mounted wing, with the latter sitting on top of the standard part. The diffuser has also been redesigned and now hosts two exhaust pipes on each side.

In the cockpit, white leather that covers most visible surfaces. The ‘Mansory’ lettering has been embedded into the seats, the ‘Billionaire’ logo is embossed into the headrests and the door panels have a new pattern. Staying true to its new nature, the tuned Cullinan has crocodile leather on the sides of the front seats and on the front and rear armrests.

Mansory’s bundle of upgrades includes a modest 40 PS (39 hp / 29 kW) and 100 Nm (74 lb-ft) of torque boost for the 6.75-liter twin-turbo V12. It now pushes out 611 PS (602 hp / 449 kW) and 950 Nm (701 lb-ft) of torque and allows the luxury SUV to accelerate to 100 km/h (62 mph) in just under 5 seconds, en route to the 280 km/h (174 mph) top speed.

Only 13 units of the Cullinan Billionaire will be made and prices start from €785,000 ($888,538) in Germany.


more photos...

Live photos Guido ten Brink – SB Medien for

  • DaruniaG

    Why is it a surprise that it costs less then double the retail?

    Stupid title

  • Craig

    The Rolls-Royce Cullinan ‘Pep Boys Edition’.

  • Mr. EP9

    Looks better than most of their products.

  • Greg Maxim

    You don’t need to do anything to a rolls Royce this car will in fact be worth less because of it once anyone tries to resell it. You don’t need to customize a rolls Royce it’s a luxury automobile not a Honda Civic.

    • Bash

      Do you think who buys these cars and resell them cares.

      • Mr. EP9

        Yes. A guy once had a Transformers themed Veyron that he was trying to sell. Last I heard about that thing, no one wanted it.

        • Bash

          Seriously! Rich guys don’t want transformers! And Mansory is not transformers!

  • Paulbe

    Rappers and drug dealers everywhere will rejoice

    • Bash

      Hush, I actually like it.

    • Mr. EP9

      Add Middle Eastern oil barons.

  • rover10

    Okay a bit over the top, but the basic styling mods are close to where the basic Cullinan needs to be. I like the front fender vents and rear spoiler and adore the wheels. Maybe Rolls could offer an enhanced version,but not call it a sport option. However, the current dull exterior is selling extremely well so, they must be doing something right?

  • Yilmaz Yasar

    World ugliest tuning firm. Fake or useless air fender in every corner ?? This is not lada vega or something else this car could be elegant

  • Smith

    Again I ask, when are OEM’s going to stop Mansory from bastardizing their cars. Again and again and again, they just produce sh!t, repeatedly.

    • Mark Hawthorne

      They legally can’t. Mansory buy cars from dealers or work on a customer’s own car. They are allowed to do whatever they want to it afterwards. Unless Mansory made a claim that it was somehow authorised or retained warranty there’s nothing that can be done.

  • SteersUright

    This car looks like a large HVAC unit.

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