Mitsubishi Is Over And Done With Sports Cars, Focuses On SUVs Instead

One could argue that Mitsubishi has lost its mojo as it longer builds a single sports car or even a single ‘sporty’ model. That’s because the Japanese car manufacturer has changed its focus considerably.

Speaking with Car Throttle at the Geneva Motor Show, the managing director of Mitsubishi UK Rob Lindley said that SUVs are now their priority.

“Mitsubishi’s focus is now SUVs, crossover, four-wheel drive, along with alternative fuel technology. Mitsubishi has moved around different brand positionings, whether it’s been Spacestar style vehicles or sports car derivatives, Evo – it’s not had that clarity of focus,” Lindley said.

Mitsubishi sits apart from many of its Japanese rivals which have been slowly re-introducing sports cars and remains defiant in its belief that SUVs are the way forward. This means that enthusiasts shouldn’t expect to see the carmaker follow in the footsteps of Toyota and Honda by re-entering the sports cars arena.

“As a business that sells 1.2 million cars worldwide, in a global sense, it’s not a big business. If you try and be in all the different segments of the market and follow trends, like sports cars, it would be difficult to be economically viable,” Lindley explained.

Instead of sports cars, the automaker is now using monikers like the Eclipse for use in crossovers. And, much to petrolheads’ dismay, it is also thought to be readying the Evolution name for an all-electric crossover.

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  • StrangerGP

    And yet somehow they just failed to introduce a brand new generation of their most important crossover.

    • Benjamin B.

      Wait for the Outlander Evolution Cross XI PHEV…

  • Thetruthísntalwayspopular

    That Eclipse is one P O S

    • Benjamin B.

      It’s not a bad vehicle. However I still wish it wasn’t called the Eclipse.

  • The reasoning behind Mitsubishi’s crossover push is understandable. If only they put more effort in their new products, instead of releasing mediocre ones like the Eclipse Cross.

    • Rocket

      Spot on. Sound strategy, lousy execution.

  • R55

    At least we have the memories of the golden years.

  • Bash

    Ok, so much talking,, give us a new age pajero.

  • Shtekeris

    They are free to do what they want with their trademarks, BUT I wish they would improve on the interiors. Mitsubishi has never been that exciting mostly, lets be honest, but with Evo they had worlds attention and character. Now they just seem to have mediocre SUV’s. They are alright, looks good on the outside, but the interiors doesnt quite impress. Just – meh. Cool. Whatever. At least they cpuld make the worlds best, most innovative SUVs, but no, just, meh.

  • MarketAndChurch

    Wait, maybe I missed it, but what are Honda’s sports car pursuits? And there’s no telling if Toyota will be successful considering their sports cars are all either in irrelevant markets (Supra), or in dying ones (86).

  • Sebastien

    And your entire SUV lineup is due for a true update (I don’t care about facelift). At least, your concept look promising.

  • Honda NSX-R

    How about a Pajero Evo

    • Mr. EP9

      They already made one and they’re not doing it a second time.

  • Harry_Wild

    Just do a re-design of the Outlander and Outlander Sport models. They are 12 and 10 years old models!

  • Dennis Scipio

    It makes sense business side because that’s what selling. Surprisingly, their Mirage subcompact cars particularly in the US are selling well despite the trend toward crossovers, so at least they know that entry levels cars are still important to them.

  • charlotteharry57

    Apparently, if Nissan gets its way, and it will, Mitsu is over and done. Period.

  • Nexus7

    They’ve made one car that I wanted, the Eclipse. Otherwise, it’s been all vanilla engines, pedestrian styling, and who knows who’s re-branding their stuff these days.
    Good riddance and good luck selling wannabe utility vehicles among 1000 other wannabe utility vehicles from bigger manufacturers.

  • Taegon Lewis

    Well, Mitsubishi’s going to end up, as Japan’s equivalent of Lancia. But, instead of, being ignored completely (At least, I hope not. I hope, Renault-Nissan aren’t THAT cruel.); they’re just going insult their amazing automotive history, by making boring/“profitable” vehicles and being slaves towards current automotive trends, or today’s consumers aren’t going to respect them.

    And, continue to ignore their only (remotely) interesting model: the Pajero/Montero. But, even if they’re making a new generation of the Pajero, Mitsubishi would probably make it boring and weak; compared to its’ predecessors and rivals.

    I want to wish Mitsubishi for the best; but, if they’re not going to make other various/diverse models (not just sports-cars, I’m talking about importing the new/horrifically-looking Grand Lancer, from certain Asian markets. And, resurrecting the Galant, from either the Renault Talisman or Nissan Maxima.), what’s the point of caring about them anymore?

    • Taegon Lewis

      ^ [tl;dr- Mitsubishi hates fun, and too lazy to make diverse cars. Boycott them. They’re lame and stupid now; and, not worth anyone’s money.]

  • Enoch Gabriel Gonzales

    You talk as if you make good SUVs, but sorry honey, they’re not. Only the montero sport is good, and the rest is pure sh*t.

  • Mr. EP9

    So more boring, mediocre products, huh? Got it. I can’t believe I was once a fan of this company.

    • Dennis Scipio

      It’s sad hearing people appreciate something or someone for who they were, and not who they are now. Me, I try to keep an open mind.

  • kachuks

    Why the he telling us something the entire automotive industry and enthusiasts knew 5 years ago??

    • Nihar

      Guess it’s their way of giving the auto enthusiasts the middle finger.

  • Alx

    which sports cars are they referring to? this brand is utterly unremarkable.

    • Mr. EP9

      The only one they had that was worth a damn was the Lancer Evo.

  • SpongeBob99Swell

    …It was fun while it lasted… 🙁

  • Six Thousand Times

    I wish that wasn’t sound reasoning.

  • Vanishing Boy

    Good luck Mitsu, especially 10 years from now. By that time, Mitsu will become the Japanese Lancia or Oldsmobile.

  • Fabián Montiel

    Bye bye Mitsubishi, the Evos, Eclipses (1G and 2G) and other great models will always be in our hearts.

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