When reached for comment, Volkswagen told Auto News Europe that there are some technical issues that still need to be sorted out. However, the company denied the problems were responsible for their decision not to introduce the Golf at the Frankfurt Motor Show.
Instead, Volkswagen’s sales and marketing boss said the automaker decided to delay the introduction of the Golf to avoid launching the model right before Christmas. As Jürgen Stackmann explained, “It doesn’t have anything to do with production. It’s a sales decision since you don’t try to put cars under the Christmas tree when no one is paying attention.”
In essence, Volkswagen is afraid that a pre-Christmas launch would result in disappointing sales as many consumers will be focused on buying presents rather than buying cars.
While the delay won’t appease fans, the Golf will now be introduced sometime after the Frankfurt Motor Show. Stackmann suggested the change will be beneficial as the Golf won’t have to compete for attention with all the other vehicles making their debut at the show.
To help fill the Frankfurt gap, Volkswagen is reporting moving up the introduction of the ID Neo. That particular model was originally slated to be unveiled a few weeks after the show.
The unveiling of the Golf is still months away, but we have a pretty good idea of what to expect. Spy photographers have already caught lightly camouflaged prototypes and they show the 2020 Golf will have an evolutionary design which is instantly recognizable. Among the biggest styling changes are new headlights, a more pronounced shoulder line and curvier bodywork.
The model is expected to ride on the MQB Evo platform and weigh up to 100 lbs (45 kg) less than its predecessor. We can also expect an assortment of three- and four-cylinder engines as well as hybrid technology.