BMW Throws 171 Images Of The 7-Series Hoping We’ll Get Used To Its New Face

The facelifted BMW 7-Series was recently handed over to journalists from around the world in Faro, Portugal and the car manufacturer has just released a comprehensive gallery from the event.

The most controversial element of the latest BMW 7-Series is obviously that huge kidney grille. At least one journalist from the event tells us that the grille looks much better in person, but we’re not convinced and still think it is way too big.

If you’re able to pry your eyes away from the grille, you will notice a number of new styling elements which are a lot easier on the eye. For example, the slim and aggressive headlights are a nice upgrade over the pre-facelifted 7-Series. Additionally, we’re big fans of the updated rear end which includes new taillights and a horizontal light bar stretching the width of the rear. There’s also a set of large tailpipes with chrome surrounds which suit the character of the sedan nicely.

When compared with the current Mercedes-Benz S-Class, we think the revamped 7-Series has greater road presence and when driven in public, will probably turn more heads. Whether they’ll like the new face or not, though, is debatable – but they’ll certainly look.

BMW will sell the new 7-Series in two wheelbase versions, with the LWB adding 14 cm (5.5-inches) of length, making it particularly useful for owners who prefer riding in the rear than actually driving – and the Chinese, who have a thing for long-wheelbase models.

In terms of engines, the facelifted sedan receives the latest 4.4-liter V8 from the 8-Series with 523 hp and 553 lb-ft (750 Nm) of torque in the 750i xDrive and 750Li xDrive respectively. Another model offered in the new 7-Series family is the plug-in hybrid 745e, complete with an inline six delivering 388 hp and 442 lb-ft (600 Nm) of torque. The range is topped out by the M760Li xDrive, whose twin-turbo 6.6-liter V12 pumps out 601 hp and 627 lb-ft (850 Nm) of torque.

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  • ErnieB
  • XtremWize

    I Think it’s the most beautiful and best looking 7 series ever made.

  • MarkoS

    It really not that much different, just a different scale.

  • nik

    Laaav it in the sport package

  • Bash

    They probably spent more time designing that face than its rear end, yet the rear end looks much much nicer.

  • Maximilian Norlande Rabbitt

    Please tell me these nostrils are to make up for a lack of lower corner intakes (faux or not)… It was a fun little thing on the X7, but GOOD HEAVENS, MAN õ~õ

    Edit: Nvm….

  • donald seymour

    It has grown on me. I like it.

  • GobbleUp


  • Kagan

    Keep it covered.

  • rover10

    Poor old 7 Series, it as always been dealt a poor hand when it came to styling. Apart from the second iteration all other versions appeared to miss their target, where lesser models in the range visually strengthen? This facelift is a somewhat forced affair, with its oversized grille being an intensional strategy to create a visual storm. In many ways it works, and the pure excellence of this monarch of the fleet will continue to meet with owner’s expectations. However, Mercedes have been more successful in this segment by continually meeting the visual challenge that such vehicles demand. May be BMW just need to be assured that their loyal followers will buy their seven regardless, and the need to visually stretch the breed is not necessarily, as long as the outstanding qualities of the car continue? If the ‘7’ customer wants pure styling extravagance, they can always move up to a Rolls.

  • salamOOn

    that front (kidneys and lights) looks like from a car 4 sizes bigger…… and it makes wheels looks so small.

  • Cobrajet

    My god, the grille over extends onto the bonnet.

  • Sjaak

    Most ugliest grill on the planet, way out of proportion.

  • drc

    Good luck with that one BMW, its amazingly grotesque in its styling. And I’m a BMWCCA member and long time purchaser, too. Maybe its time you hired an Italian design firm – its not working out well doing it in-house.

  • Jason Panamera

    Okay. I was sceptical about new 7 series front but I have to say it looks really good in real life. New 7 series look better than before FL. It’s presence matches now this one in S Class. I mean before FL it was too 5 series-ish. Now these headlights and front lines are changing a lot. I am impressed about piggy nose. I am now waiting to see X7 in real life.

    To not to be too sweet about this car it looked like license plate was covering a lot of view for front radar sensor under these kidneys.

  • B.Stokes

    I think it looks wonderful in M-Sport guise

  • Mr. EP9

    Competing with Lexus for having the most unnecessary and oversized grill?

  • Kagan

    There is more to get used to, like the whole car.

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