Sales of traditional sedans in the U.S. continue to fall, but that doesn’t mean automakers aren’t still trying to sell as many as they can.
With the increasing popularity of SUVs, consumers have become accustomed to all-wheel drive and car manufacturers believe introducing sedans which send power to all four wheels is one way to boost sales.
“The transition to SUVs has primed American auto buyers for additional capabilities,” Edmunds manager of industry analysis Jeremy Acevedo says. “The recent increase in cars offering AWD is an attempt to level the playing field between cars and SUVs.”
Following the introduction of an all-wheel drive option to the range in November last year, the company says that 20 per cent of its Altima sales are now made up of all-wheel drive models while half of Altima buyers in the Northeast are opting for all-wheel drive.
All-wheel drive systems were long relegated to off-road vehicles and SUVs and not overly popular in sedans as they traditionally increase fuel use while adding weight and complexity to a vehicle. However, a growing number of traditional car types are starting to get all-wheel drive, including models from Ford, BMW, Dodge, Audi, Acura, Infiniti, Toyota, and Lexus.