Audi TT Quantum Gray Edition Bows As Brand’s First Car Sold Exclusively Online

The death of the Audi TT as we know it is no longer a rumor, as the company’s chairman, Bram Schot, confirmed it last week.

Still, that won’t happen overnight, so TT fans will have plenty of chances to secure their small Audi coupe or roadster before production comes to a end. The newly-announced Quantum Gray Edition seems like a good opportunity and will also ensure the owner some exclusivity, as only 99 examples will be made.

In addition, the process of buying one will be easier than ever as it is Audi’s first car that’s sold exclusively online, starting from June 5.

Also Read: The TT Helped Transform Audi’s Image, But Its Successors Never Lived Up To The Promise Of The Original

The limited-run TT will be sold exclusively in Germany and other countries from the European Economic Area. The pilot project for online direct sales is supported by Audi dealerships and allows customers to inquire digitally and without obligation about leasing or financing before making the decision to purchase a vehicle. If they decide to buy, they can have the car delivered at the time and place of their choosing within Germany.

They can also opt to have the vehicle registered beforehand with their desired license plate. The project also involves Audi Live Consultation, a service that connects the buyer with a consultant who uses augmented reality goggles to transmit live images to the customer from inside the vehicle.

The TT Quantum Gray Edition is based on the 45 TFSI quattro S tronic. This means it packs a 2.0-liter turbocharged four-cylinder gasoline engine that makes 245 PS (242 hp) and is mated to a seven-speed dual-clutch automatic transmission and standard all-wheel-drive. In this configuration, the fixed-roof TT covers the 0-100 km/h (0-62 mph) sprint in a healthy 5.2 seconds and tops out at 250 km/h (155 mph).

Pricing stands at €62,305.03 (approximately $69,750) in Germany , and the car comes with exclusive equipment including the Express Red interior design package and partial matting of the “TT” clear coat on the exterior.

Audi aims to make e-commerce a reality for all of its models from April 2020.

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  • salamOOn

    nice wheels

  • IT WOULD HAVE MADE MORE SENSE TO DO THIS WITH A CAR THEY ARE INTRODUCING RATHER THAN ONE THEY ARE KILLING OFF.

  • Maybe it looks like that from the outside because generally they are all sports-cars, but there is little in common between them. Having driven the new Z4, Cayman S and buying a TTS in the end, they are all very different. There are some similarities between the cayman and the Z4 in a way that they are sports cars that drive great, but very compromised in every-day usability. I wasn’t a fan of the TT until driving it gave me an a-ha moment.

    With the TT you get something that’s not that comparable to these cars, it’s almost in a segment on it’s own and people fail to recognise that. The TT is an every-day sports car, very usable in the city with a-lot of interior space, decent trunk, great visibility, quattro and an interior design/quality that is a few generations ahead of the cayman and z4. Because of the FWD configuration and quattro it’s compromised in the sports car segment compared to the other two, it’s not as sharp to drive, but sticks to the road in all conditions and gives a different way of having fun on some twisty roads, it can even break lose in the back when you push it hard.

    For me it made sense to sacrifice a little bit of sharpness for a fun car that I can also comfortably drive everyday to work. I wouldn’t say that the TT was in the shadow of Porsche because they are very different by design, in the end they are a part of the same group and it doesn’t make sense to eat into each others sales.

    • Ben

      I would say the Porsche 718 is a great daily driver, if not more than the Audi. It feels more special, but still has more than enough room for everyday task. Yes, the Audi has more cargo room, but realistically, not enough that you’d use the extra space. Maybe you’d carry an extra bag of groceries…maybe.

      The Audi is AWD, but the Porsche has such a well balanced chassis and great mechanical grip. Studies show the most important factor for traction and grip is your tire choices rather than AWD.

      I can agree with you that the Audi isn’t built to be a competitor, but in the real world, it is a competitor to the people who’d buy either or. I mean, you yourself are a great example. You test drove both. Each vehicle has gotten the same type of stigma in the automotive community as being a “dentist sports car”, a sporty two seater that won’t blow your socks off.

      Plenty of vehicles compete with each other under their corporate umbrella. Dodge charger/ Chrysler 300, SEAT Leon/ VW Golf, Chevy Bolt/ Chevy Volt, etc.

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