Ford Scaling Back 5.0L V8 Production For F-150 Trucks As Demand Drops

Ford is scaling back production of 5.0-liter V8 engines for its F-150 truck amid dwindling demand.

The automaker has announced it would cut one of three shifts at its Essex Engine Plant in Windsor, Ontario, Canada. The decision will go into effect in October. Ford said the move was made “to better align with consumer demand,” a company spokesperson told Autonews Canada via email.

Translated into plain English, that means demand for the 5.0-liter V8 engine in F-150 trucks is decreasing. Why is that happening? Well, according to Unifor Local 200 President John D’Agnolo, it’s because Ford offers a growing number of engine choices for F-150 customers.

The union boss said many buyers are opting for the smaller-sized engines to the detriment of the 5.0-liter V8 power plant. Customers can now choose between the 2.7-, 3.3-, 3.5- and 5.0-liter engines, as well as a 3.0-liter PowerStroke diesel variant, for F-150 trucks.

Also read: Ford F-150 Raptor To Get 700+ HP Shelby Mustang GT500 V8?

Ford Canada said the reduction of the third shift at the Essex Engine Plant won’t result in job cuts and that all affected employees will be able to move to Windsor Engine Plant Annex and support 7.3-liter engine production for the 2020 F-Series Super Duty. Part of the Windsor Engine Plant, the Annex building is just a 15-minute drive from the Essex Engine Plant. Two new full shifts will begin at the Annex plant in November.

John D’Agnolo said the decision didn’t take Essex Engine Plant employees by surprise, as there have been down shifts every week since January. Furthermore, there are two down weeks scheduled for this summer and two more in September. “We could see that sales of the 5.0-liter were dropping,” the union leader said.

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  • charlotteharry57

    I’m very surprised at how quickly large pickup buyers embraced the new smaller turbo engines. Especially considering that the reliability is OK, but not as good as the V-8.

    • Ben

      I think that can be attributed to the changing diversity of pickup drivers. Nowadays, you see more women, city dwellers and high salaried workers choosing a pickup over a Camry or Mercedes. A great example would be my mother, 62 years old, never done a lick of manual labor and stands at 5’3 (on a good day). She didn’t buy it because of the V8 power, towing ability or anything like that. She bought it because:
      1) High seating position
      2) Big mirrors
      3) 4×4 for snowy driveways
      4) Big and heavy in case of a crash

      There are more and more people each year buying pickups because of those reasons rather than owners who can tell you their axle ratios, torque, GVWR and engine displacement off the top of their head. Clearly, there are owners who still value those numbers, but increasingly less.

    • TED Schmitt

      Source of your information?

  • HaltestelleLuitpolthafen

    I absolutely love the sound of a V8, but the 2.7 and 3.5 Ecoboost is superior in almost every single regard. This isn’t surprising.

  • Rami Khoury

    make a small V8 and turbo that one. like a 4.0L V8 turbo. this way you get the sound of a V8, smaller displacement, and the HP and TQ from a Turbo, and probably even less stress on the engine.

  • Ben

    I appreciate Ford let us have our way and see how good the ecoboost is. Yes, we know it gives V8 power and will likely replace the V8 in the lineup, but let the consumer come to that conclusion. Kudos Ford.

  • FordMopar

    Of course when 85% of drivers are leasing big 3 trucks and don’t even use the bed or even haul anything…. having V8 is useless…. [exiting the room]

  • Benjamin B.

    It’s nearly impossible to find a 2015 or newer F-150 with the Coyote engine. Ford dealers sell thousands of the trucks with the 2.7L and 3.5L EcoBoost engines. Fleet trucks get the 3.3L. The diesel is an odd engine as it isn’t the most economic drivetrain unless you drive ten of thousands of miles and it’s not the most torquey engine either. I don’t know why anyone would get the diesel. I understand the 5L. There’s still people who stream “no replacement for displacement !” But the 5L trucks are almost all custom ordered.

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