Genesis Keen To Build The Essentia And Mint Concepts

Genesis chief executive Manfred Fitzgerald says the car manufacturer is interested in building both the Essentia and Mint concept cars.

The Genesis Essentia was launched in the early part of 2018 while the Mint premiered roughly 12 months later in April of this year. The first of these was a stylish two-door GT while the Mint takes the form of a tiny, two-seater city car with a head-turning design.

During a recent interview with GTspirit, Fitzgerald started out by suggesting that work is being done to put both cars into the production line.

“There are so many beautiful concept cars that have a very short lifespan; they are shown and then never seen again. We are trying not to follow that road. The short answer about the Essentia is: We are still working on it and it is still alive. It is not yet finalized yet but we are still working on it because it shall be an electric vehicle,” he said.

Also Read: Genesis Essentia Concept Drops By 71st Cannes Film Festival

According to a recent report, the Essentia could make its way into the production line thanks to Hyundai’s recent tie-up with Croatian EV manufacturer Rimac. As for the Mint, Fitzgerald says the company launched it to see what people would think and they’re happy with the response they received.

“Our takeaway is that first, it was clearly a surprise: Most people were clearly expecting something else. And second: The Mint has the potential to redefine the segment. This kind of vehicle represents a white spot in which no one has really anything to offer, and us claiming and taking ownership is sending the right message for our decision-making process. I am one who will fight the very end for this car to be exactly that – and actually come to the streets.”

The initial Genesis Mint concept wasn’t based on any existing platform within the Hyundai family and Fitzgerald says that once the company is in the position to build such a model, it will begin technical discussions about what will underpin it.

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  • Mike anonymous

    I really like the initiative Genesis is taking to become a serious contender within the Luxury Automotive Market,.. not simply by doing what everyone else is doing, but by actually trying to do something that is different (at least to a degree). This was something I was talking about when the Mint Concept came out & Genesis stated they planned to build the Essentia Concept. Sometime in the next 4 years both vehicle may be ready to hit the streets, if not before then (from what I’ve heard).

    There are so many beautiful concept cars that have a very short lifespan; they are shown and then never seen again. We are trying not to follow that road.

    https://uploads.disquscdn.com/images/f49fd015745908638f75a11812c1c2ccf8f52a1cbf5c7bec7704871c2937e9fe.png

    The Mint has the potential to redefine the segment. This kind of vehicle represents a white spot in which no one has really anything to offer, and us claiming and taking ownership is sending the right message for our decision-making process. I am one who will fight the very end for this car to be exactly that – and actually come to the streets.

    The incredible thing is that we have still yet to get the first completely new vehicle feature the new Genesis direction and Design language they started showing off 2 almost 3 years ago (The upcoming GV80 (suv) followed by the (if I am not mistaken, the next generation) G80). The vehicles they’ve produced are great already, so I am only in high hopes, looking forward to what is to come from the brand. My hat goes off to this amazing company, Great Job!.

    • PK

      Genesis are going to have a bright future ahead of them! They’re killing it right now!!!! <3

      • charlotteharry57

        Actually, they’re sucking wind right now. Dragging Hyundai down. They need SUVs and are car-centric.

    • bd0007

      The new G80 is slated to launch first (Sept.) in Korea, followed by the GV80 a couple of months later, w/ US launches likely in the 1st and 2nd quarters of 2020.

    • MarketAndChurch

      If they keep heading down the track they’re going, I can see them having the same “gotta have it” factor that Tesla’s have. With the exception of the G70, they’re on a roll.

  • Sean Sweeney

    Those wheels… you know how long it would take to clean!

  • charlotteharry57

    OK, but how about the SUVs that you desperately need RIGHT NOW? All this talk about the new G80 right around the corner but still not a peep about a supposed GV80.

    • bd0007

      There’s been plenty (including spy shots) of the GV80.

      The new G80 is slated to launch in Korea in Sept. and the GV80 a couple of months after that.

      Production versions of the Essentia and Mint wouldn’t arrive until Genesis has all 3 of its plans CUVs on the lots.

  • getoffme

    It will look nothing like this.

  • JRP

    The Mint could be the G30 and the Essentia could be G60 and there could be an open space for a compact car at G40 or G50.

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