Maserati Swears It Will Never Drop Internal Combustion Engines

Maserati hasn’t been doing that well recently, as sales continue to drop despite the fact that, apart from two relatively new sporty saloons, as well as the aging but gorgeous GranTurismo, they are having an SUV, the Levante, in their lineup for the first time.

A product rejuvenation has been planned, however, and will see them launch several electrified products being launched in the next decade. But does that mean that they will kill the internal combustion engine? Not by far, reports MotorTrend, who spoke to the brand’s North America chief of operations, Al Gardner.

The exec pledged that contrary to the obvious trend in the auto world to slowly phase out internal combustion engines, they will never do so. In his opinion, no zero-emission powertrain could ever provide driving enthusiasts with that special emotion that they’re looking for when buying a Maserati. “This is a brand that needs combustion engines”, said Gardner. “It needs that raw emotion.”

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By the end of 2022, Maserati’s lineup is set to be overhauled and new products will be added. The first one will be a sports car that will be presented at next year’s Geneva Motor Show, whereas following it will be a smaller SUV, slotting under the Levante. Thus, over the next three years or so, Maserati will have electric, hybrid and plug-in hybrid vehicles on sale.

Gardner believes that poor interest shown in their cars is not due to product lineup, but rather tied to awareness. In fact, he’s convinced that people only need to drive the Levante to make them fall in love with it.

Maserati offers several different versions of the SUV, including the Levante Trofeo, which takes on the Porsche Cayenne Turbo with a 3.8-liter twin-turbo V8 that’s been built by Ferrari. The unit delivers 582 hp (590 PS / 433 kW) and 538 lb-ft (730 Nm) of torque, rocketing it to 62 mph (100 km/h) in 3.9 seconds and up to 186+ mph (300+ km/h).

Note: 2014 Maserati Alfieri Concept pictured

 

  • PK

    all cars will probably be 100% electric before 2040! lol

    • ChrisInIL

      I suppose that’s possible, but only with oppressive government intervention.

      • Exotics

        No. Simply by what the consumers want. Once you drive electric, you don’t go back to gas. It’s as simple as that.

        • TheAmerican2point0

          I’ve driven electric. It sucks. Boom

        • Some ol’ bloke

          For everyone’s sake please stop telling everyone the same comment… Again and Again! – We Can See what you think!

        • Stephen G

          Are you not willing to believe that some people would just prefer an ICE powered vehicle?

      • Stephen G

        Are you saying that cars went from electric to ICE because of government intervention and now the government is intervening again to go back to electric?

        • ChrisInIL

          No. I responded to the statement “all cars will probably be 100% electric before 2040!” by replying that it could happen, but only with significant and overbearing regulations.

  • Six_Tymes

    although I agree with Gardner, I also believe in the phrase “never say never”

    that concept is one of the best designs ever.

    • Exotics

      Forgettable. It’s nothing special because it hasn’t made production. If they make that thing electric it will sell.

  • Bo Hanan

    What Maserati needs to do is to start producing cars that people want!

    • europeon

      People wanted 1.5k Maserati cars globally in 2002, 4.2k in 2008, 9k in 2013, and more than 60k in 2018.
      I think they’re on the right track and you’re horribly wrong.

    • Exotics

      People want electric cars. Maserati doesn’t want to make them so they will be left in the past like the dinosaurs they are.

      • TheAmerican2point0

        I sure don’t. They’re boring.

    • Stephen G

      Apparently people want F150’s.

  • RAW EMOTIONS ISN’T WHAT I THINK WHEN I LOOK AT MASERATI’S.

    • Exotics

      All I hear is a struggling dinosaur trying to keep up with my Tesla.

      • Matt

        … that you don’t own.

  • Merc1

    Totally matterless. Maserati needs to actually still be around first.

    M

    • europeon

      Our favorite idio… troll strikes with another genius comment.

    • Exotics

      Only fools spend their money and drive maseratis. They are nothing special. And if they aren’t going to make EV’s then they will be left in the past.

      • Matt

        You literally have only owned Smart cars, how are you in a position to comment on if a Maserati is ‘special’ or not?

      • Some ol’ bloke

        This is the same comment you just posted 6 times or so – we get it

    • Cobrajet

      They get their engines from Ferrari anyway.

  • TheAmerican2point0

    good

  • B.Stokes

    Poor interest is shown in their cars because the one that people want they won’t update (GranTurismo) and the other 3 that they launched are over priced trash. The Ghibli is literally a joke of a car for $70-$100k.

    • europeon

      Sour grapes.

  • Elmediterraneo

    When you’re out of the game but still trying to get attention…
    The only italian brands that will matter in the future are Ferrari and Lamborghini

  • Jason Clairmonte

    HAHAHAHA. I look forward to the ‘raw emotions’ he will be feeling when he is fired for his lack of vision. Raw emotions. Does anyone recall the raw emotions of riding a horse? When you could never guess what mood that stallion would be that day as you rode to work? I think we got over that, didn’t we?

    • Stephen G

      People still own and love horses. Maybe you heard of the Kentucky Derby?

  • Wandering_Spirit

    “Gardner believes that poor interest shown in their cars is not due to
    product lineup, but rather tied to awareness. In fact, he’s convinced
    that people only need to drive the Levante to make them fall in love
    with it.”

    He should quit immediately. He has just shown that he does not understand what he’s selling. I know i’d get a GT. I wouldn’t get a Levante not even for free. And mean it. Besides, from where i sit, most potential customers insists in telling me “They are old cars”. If customers think it, what he thinks becomes irrelevant.

    • Merc1

      I think it’s a little bit of both, but more of what you say. They’re just not good vehicles vs the competition. That said, they’re gorgeous, make all the right sounds, have the best leather and paint choices, wheel choices and the names roll off your tongue lol.

      M

      • Wandering_Spirit

        I like most Maserati models. They have something in between classic and sporty that many other cars, except Astons, lack today. Their leathers and interiors are indeed great stuff and they never fail to be soberly elegant. The problem, as i said other times, is that the customers who appreciate those things are lesser and lesser and people want to see something more in tune with 2019. I’d add one or two models down the line to please that audience just to keep these other classics going as they improve in time, rather than undergo radical changes.

    • europeon

      You wouldn’t get a Levante not even for free… So you’re rejecting the best handling SUV with the best sounding exhaust on the market and the best interior materials second only to Bentayga and Cullinan?

      • Wandering_Spirit

        Europeon, my grumpy friend. The problem with the Levante is essentially personal. I don’t like the design. I sat in one in Taipei. You’re right on everything. But I can’t stand the design. Again, it looks and speaks old to me (old as in old men smoking cigars and sipping whisky in a wooden room or oldies enjoying a golf session, the car you buy when you retire…there is something sad in all that). So do the Bentayga and Cullinan. I believe that’s what they should look like to appeal to the 50-80 YO range of users but they are not for me. I am still a bit below that range…can’t imagine me owning one. Maybe not even in my late 60s. They inspire sadness. I like joy and joy comes with spirited cars. Again, i’d settle for a GT.

        • europeon

          OK, I can respect that. Maserati always had an image of brand for older people, but IMO the new cars were made to appeal to a younger audience, and the GT is the epitome of “old man car”. Kinda like the Mercedes CL was a few years ago, compared to the fresher S-Klasse coupe.
          And they managed to change that image with the new cars, they presented some data a few months back, and their customers are younger and wealthier than competition’s customers.

  • ramish rambarran

    Maybe Maserati will be investing in the Oil production and refining business soon !

  • TheAmerican2point0

    Yes it would be fun for a little bit but it would still get boring. All you do is press down the gas pedal and hear a little “wheeeeeee” and repeat.

  • Alex

    Where “never” means “We’ll probably go bust within a decade.”

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