Study Suggests 78% Of Non Sedan Owners Would Consider One In The Future

Ford, Fiat Chrysler Automobiles and General Motors have taken an axe to their sedan lineup, but they might regret that decision as a new study has found that 78% of Americans who don’t currently own a sedan would consider getting one in the future.

Commissioned by Nissan, the study focused on U.S. consumers who are between the ages of 18 and 65. It found that younger people are particularly interested in sedans as 86% of 18-34 year olds who don’t own a sedan, would consider buying one now or in the future. Interest was also high in 35-50 year olds as 81% who don’t own a sedan now would consider them in the future.

Among current sedan owners, 89% of respondents said they were satisfied with their vehicle. That’s a slightly higher satisfaction rate than non-sedan owners.

2020 Nissan Versa-15

While crossovers and trucks are known for their functionality, it appears sedan owners are still pretty happy. According to the study, “95% of sedan owners listed functionality as the No. 1 thing they love about their car, versus 94% for non-sedan owners.”

Nissan is undoubtedly pleased with the results of the study as the company has launched an assortment of new and refreshed sedans in the past few years. Among them are redesigned Altima and Versa as well as the facelifted Maxima. The company is also putting the finishing touches on an all-new Sentra which should echo the Sylphy which was introduced in China earlier this year.

Also Read: Blue Oval Bloodbath: Ford Killing All Sedans In North America

According to Nissan North America’s chief marketing manager, Rob Warren, “We see great opportunity in the sedan segment, which is why we’re continuing to launch all-new and refreshed products.” He went on to say “sedans are still extremely popular with our customers” and noted the cuts by Ford and General Motors are “creating even more prospects for Nissan.”

In particular, Warren said younger consumers are attracted to sedans thanks to their combination of versatility, value and fuel efficiency. He also noted sedans are becoming more aggressive and this is helping to attract younger buyers to the segment.

MY19 Nissan Altima

  • Netsphere

    i would love to see SUV market burn, as the matter of fact i would like to see the word burn too. meh

    • europeon

      “Meh”? You can’t be indifferent while talking about the world burn. You have to be passionate and hopeful.

      • Loquacious Borborygmus

        Nah, I think it was just the word that they were indifferent to burning. 😏

      • dumblikeyou2

        He wants the word “SUV” to burn. Not the world.

        • europeon

          Sigh… I guess the wishful thinking from my part carried me away and made me misread “world”.
          Now I’m sad.

      • Netsphere

        i appreciate your encouragement, thank you

  • TheBelltower

    Kind of a strange survey. I’m sure people would consider all sorts of vehicles if they suited their needs and were appealing enough.

  • brn

    “Study Suggests”
    Whatever the person writing the check wants it to suggest.

  • Socarboy

    “Consider” versus “will buy” are two different things one a definite while the other here is a maybe

  • Mr. EP9

    But that doesn’t mean they’ll buy one. They’ll go straight for the next SUV or CUV as their next vehicle if given a choice.

    • Leconte Dave

      I drive an SUV and my next car will be a Sedan

  • Alduin

    Sedans will survive especially if some come standard with AWD or has it as an option. I think small FWD hatchbacks will eventually replace small FWD sedans. Big FWD sedans like the Avalon and Cadenza are pointless.

  • Ben

    I’ve got me an offroadin’ station wagon “4Runner”, but I just got a nice little hybrid. Absolutely no power, but I bought it because it looks cool and reminds me of my father’s original Honda Insight (The Silver Bullet). I got a near new CRZ and will serve me well when gas prices take a major hike.

  • Shobin Drogan

    100% of car enthusiasts want wagons 😀

  • charlotteharry57

    Claimed cargo capacity for CUVs is not directly comparable to that of sedans. Sedans have MUCH longer load floors, in general vs. CUVs, but not the height (for large boxes, for example). I can’t remember the last time I’ve needed to put a large box into my vehicle (guess it was the last move 10+ years ago), but I sure do need a long load floor for constant airport pickups, big grocery store trips, etc. Wealthy friend of a next-door neighbors’ kid arrived to pickup the kid next door yesterday (guessing 17 or 18) in a brand new Camry SE with temp tags. Had to chuckle. LOVED IT!!!

  • matilda

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  • atomicbri

    I have a friend who’s son is now 18 and graduating high school. When my friend took him out to look at cars he took him to look at some CUVs/SUVs and his son laughed and said I DON’T want a MOM Mobile! He said his son told him his friends also hate them as they see them as cars parents drive kids in. So makes me curious how this next young generation purchases and vehicle preferences will be. (His son ended up getting a slightly used Honda Civic Coupe).

    • charlotteharry57

      That’s what I’m also hearing. Seems to me it’s time for the station wagon to make a comeback, additionally. My parents (I’m a Boomer) drove wagons, which forced Boomers first into minivans and later CUVs, but most have been dead for years now, so the memories of wagons are well in the past.

      • atomicbri

        I would love the station wagon to make a comeback! I love Volvo’s new V60 Estate with the cloth interior option. Looked at one a few weeks ago and may be my next purchase.

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