Ford, Fiat Chrysler Automobiles and General Motors have taken an axe to their sedan lineup, but they might regret that decision as a new study has found that 78% of Americans who don’t currently own a sedan would consider getting one in the future.
Commissioned by Nissan, the study focused on U.S. consumers who are between the ages of 18 and 65. It found that younger people are particularly interested in sedans as 86% of 18-34 year olds who don’t own a sedan, would consider buying one now or in the future. Interest was also high in 35-50 year olds as 81% who don’t own a sedan now would consider them in the future.
Among current sedan owners, 89% of respondents said they were satisfied with their vehicle. That’s a slightly higher satisfaction rate than non-sedan owners.
While crossovers and trucks are known for their functionality, it appears sedan owners are still pretty happy. According to the study, “95% of sedan owners listed functionality as the No. 1 thing they love about their car, versus 94% for non-sedan owners.”
Nissan is undoubtedly pleased with the results of the study as the company has launched an assortment of new and refreshed sedans in the past few years. Among them are redesigned Altima and Versa as well as the facelifted Maxima. The company is also putting the finishing touches on an all-new Sentra which should echo the Sylphy which was introduced in China earlier this year.
According to Nissan North America’s chief marketing manager, Rob Warren, “We see great opportunity in the sedan segment, which is why we’re continuing to launch all-new and refreshed products.” He went on to say “sedans are still extremely popular with our customers” and noted the cuts by Ford and General Motors are “creating even more prospects for Nissan.”
In particular, Warren said younger consumers are attracted to sedans thanks to their combination of versatility, value and fuel efficiency. He also noted sedans are becoming more aggressive and this is helping to attract younger buyers to the segment.