Badges And Stripes: James May ‘Unpimps’ A BMW 420i Pretending To Be An M4

James May’s beloved ‘Unpimp My Ride’ series on Drive Tribe is back with its latest episode, this time focusing on a BMW 420i.

The 420i is quite a very nice premium coupe, offering decent performance with a plush interior and striking good looks. However, this particular Estoril Blue 420i has a black M4 badge stuck onto the tailgate. If this isn’t a crime which should be punishable with jail time, we don’t know what is.

For May, putting M badges on a non-M car from BMW is wildly inappropriate and he swiftly removes the badge to return the car back to standard. Or so it seems.

Also Read: Tesla Model 3 Owner Puts Honda Civic Si Badges On Electric Sedan

The Grand Tour host soon reveals that the owner of this BMW has also had some fun with the car’s front end and painted three of the vertical slats of the kidney grille in the colors of the BMW M division. They look cheap and tacky and appear to have been painted on with plastidip or something. This means it only takes a couple of seconds for the color to be peeled away and the grille to be returned to normal – in the words of May, all very “casual.”

We’ve never understood why owners of certain brands (BMW, Mercedes-Benz etc.) so frequently affix M or AMG badges to their non-performance vehicles, as they fool absolutely no one with even the slightest knowledge about cars. Guess they’re interested in impressing all the rest – and to hell with being ridiculed by those who know.

  • salamOOn

    what is a purpose of these terrible vidoes? like really…wtf.

    • Matt

      It’s called humour…

      • Aeromann

        English humour.

    • Bonzomatic

      Do you have fake badges on your car?

      • salamOOn

        i have no badges…. still, what is the purpose? to tell people to not have fake badges? they wont care about this video or fake badges.

  • Six Thousand Times

    I laughed.

  • Hearing James May shouting “Yo, players!” is priceless.

  • Bash

    Honestly I see a lot of obvious (lower trims/grade cars) with all sort of aftermarket badges, some examples are more convincing than others but I always ask why? what is the real purpose. 90% of the time people can still tell that its not the real deal!

    • Aeromann

      Because they think they are faster. 😂😂

      • Bash


  • Aeromann

    The worse is when they put V6, V8 on a 3 or 4 cylinder, 1.0 diesel. 😂

  • cat

    It’s like when someone bought for example a Ford focus 1.0 ecoboost and ad bigger wheels,the rs logo and a big exhaust,to look like the rs versión but it’s not the rs versión It’s a I want and I can’t

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