Is Chevrolet Going To Offer A Luxurious Silverado With A $100k Price Tag?

General Motors is reportedly exploring the possibility of offering a new luxury variant of the Silverado pickup truck which could top the $100,000 mark.

During a recent interview with The Detroit Bureau, Chevrolet trucks marketing chief Sandor Piszar revealed that, while demand for the company’s trucks is driven primarily by customers who need them for work purposes, there is an increasing number of consumers looking for plush pickups to replace their luxury cars.

According to Piszar, these customers are demanding more high-end features, which is why Chevrolet introduced the Silverado HD High Country.

Also Read: 2020 Chevrolet Silverado Diesel Detailed, Costs $2,495 More Than The 5.3-liter Petrol V8

“People want to trade up. If customer wants a more expensive truck we’ll deliver it”, he commented. Asked directly about whether this meant a Chevrolet truck with a price tag stretching into the six figures, he replied that he couldn’t comment on future products, but did note that “Chevy wants to provide what customers are asking for.”

Those in the market for a luxurious pickup currently have a handful of options, including the huge Ford F-450 Super Duty Limited which tops out at almost $95,000. Which is close to Mercedes-Benz S-Class money, but apparently, th

Earlier this month, General Motors announced a major expansion of heavy-duty pickup capacity at its Flint Assembly site in Michigan, with $150 million invested into the facility to boost production of the all-new Chevrolet Silverado HD and GMC Sierra HD pickup trucks; and if a $100,000 Silverado happens, this is where it will be made.

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  • TrevP

    Why would you need anything more than the High Country trim?

    • WalthamDan

      Silverado Higher Country?

      • Marvin Manhertz

        Baked Country even.

  • Brian Regan

    Wouldn’t it make more sense for GMC to have a $100k trim?

  • charlotteharry57

    The return of the Cadillac Escalade pickup. Yeah, I could see that topping $100K, but a Chevy (or GMC)? Guess not only is GM smoking the nasty stuff, but some customers are too.

    • Bash

      Well said!

  • I THOUGHT GMC WAS THE LUXURY DIVISION OF CHEVY TRUCKS. WHEN GM REORGANIZED THEY SHOULD HAVE MADE GMC THEIR HEAVY DUTY TRUCK DIVISION AND LET BUICK HAVE A TRUCK.

    • JRP

      Chevrolet makes regular cars, GMC makes uglier Chevrolet trucks and two pointless SUVs, Cadillac makes luxury cars, Buick is the more pointless version of Cadillac.

      Really if Chevrolet wanted a luxury Silverado, just make a luxury Silverado trim. And then Buick is currently making a compact SUV and mid-size SUV, just like GMC, while the rest are the Opel Insignia and Mokka.

      In conclusion, GMC and Buick serve no purpose. But a luxurious pickup truck is just pointless. What are going to do with it? If you use it for work it’s going to get destroyed.

  • SteersUright

    There’s definitely room for a $100k ultra luxury full-size truck but, not a RAM, F150 or Silverado. Would have to be truly good and special as it’d be up against the price tags of an S-class among others.

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