General Motors is reportedly exploring the possibility of offering a new luxury variant of the Silverado pickup truck which could top the $100,000 mark.
During a recent interview with The Detroit Bureau, Chevrolet trucks marketing chief Sandor Piszar revealed that, while demand for the company’s trucks is driven primarily by customers who need them for work purposes, there is an increasing number of consumers looking for plush pickups to replace their luxury cars.
According to Piszar, these customers are demanding more high-end features, which is why Chevrolet introduced the Silverado HD High Country.
“People want to trade up. If customer wants a more expensive truck we’ll deliver it”, he commented. Asked directly about whether this meant a Chevrolet truck with a price tag stretching into the six figures, he replied that he couldn’t comment on future products, but did note that “Chevy wants to provide what customers are asking for.”
Those in the market for a luxurious pickup currently have a handful of options, including the huge Ford F-450 Super Duty Limited which tops out at almost $95,000. Which is close to Mercedes-Benz S-Class money, but apparently, th
Earlier this month, General Motors announced a major expansion of heavy-duty pickup capacity at its Flint Assembly site in Michigan, with $150 million invested into the facility to boost production of the all-new Chevrolet Silverado HD and GMC Sierra HD pickup trucks; and if a $100,000 Silverado happens, this is where it will be made.