Ferrari is planning to radically overhaul its range of vehicles and introduce a host of new models that push the Italian brand into new segments of the market.
For many years, Ferrari had a rather predictable family of models and would simply update these models without venturing into different niches. Speaking with Autocar, Ferrari commercial and marketing chief Enrico Galliera revealed that the SF90 Stradale offers a glimpse of how the company will expand into new segments moving forward.
“What we are trying to do is become a lot less predictable. We are currently working to redesign our products of the future,” he said. “For example, the [recently revealed] SF90 Stradale is not a car that was in our product range previously. It’s a completely new car, new technology, a new segment. It is what we are calling a ‘range supercar’. It’s not a LaFerrari. But it does supercar performance – and is available to a wider range of customers.”
Ferrari has previously confirmed that it will reveal five new models this year. The F8 Tributo and SF90 Stradale are the first two of these and while the remaining three have yet to be shown to the world, one of them is expected to be an 812 Superfast Spider. Galliera hinted that another one of them will be in a “new segment” for the company. While we don’t know what segment that could be, there’s a chance it may be a new entry-level model for the company to rival McLaren’s Sports Series range of models.
Ferrari’s long-awaited SUV will also push it into another market but it isn’t expected to hit the streets until 2022.