Ferrari Plans To Break Into New Segments With Upcoming Models

Ferrari is planning to radically overhaul its range of vehicles and introduce a host of new models that push the Italian brand into new segments of the market.

For many years, Ferrari had a rather predictable family of models and would simply update these models without venturing into different niches. Speaking with Autocar, Ferrari commercial and marketing chief Enrico Galliera revealed that the SF90 Stradale offers a glimpse of how the company will expand into new segments moving forward.

Also Watch: See How The Ferrari SF90’s Hybrid Powertrain That Has A Front-Wheel Drive Mode Works

“What we are trying to do is become a lot less predictable. We are currently working to redesign our products of the future,” he said. “For example, the [recently revealed] SF90 Stradale is not a car that was in our product range previously. It’s a completely new car, new technology, a new segment. It is what we are calling a ‘range supercar’. It’s not a LaFerrari. But it does supercar performance – and is available to a wider range of customers.”

Ferrari has previously confirmed that it will reveal five new models this year. The F8 Tributo and SF90 Stradale are the first two of these and while the remaining three have yet to be shown to the world, one of them is expected to be an 812 Superfast Spider. Galliera hinted that another one of them will be in a “new segment” for the company. While we don’t know what segment that could be, there’s a chance it may be a new entry-level model for the company to rival McLaren’s Sports Series range of models.

Ferrari’s long-awaited SUV will also push it into another market but it isn’t expected to hit the streets until 2022.

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  • maz09

    Think the 3 left for this year are 812 Spider, Portofino replacement (which is meant to be an “elegant coupe”, so their Bentley CGT/Aston DB11 rival?) and a new Icona car

    • Matteo Tommasi

      Portofino came out last year and will last 4, the will get a re-style and last other 4.

      • maz09

        Thought it was two years ago not last, so yeah you’re right, too early. But everyone is saying that that’s what the Portofino will turn into, probably with the new V6

    • wtvlol

      I heard theres a new car (below Portofino segment) with a V6.

      • Octane

        The F8 replacement will come with a TT V6/hybrid drive. This is called the LB or little brother on the Ferrarichat forum. Now, a Portofino Coupe is rumored, but I’ve heard nothing about the TTv6 in a car under the Portofino.

        • maz09

          this

    • Todun Olusola

      It’s either the hybrid V6TT no replacement. It’s too soon to replace the Portofino. I believe the F8 may be replaced with hybrid V6TT or it might spawn a baby mid engine.

  • Six_Tymes

    The biggest changes in many years will be unfolding, I assume over the next decade, and starting soon. I surely wont be able to afford any, but still always exciting to see what their engineers and designers create.

  • Benoît Etienne

    Ferrari > enters the stock market > need to sell evermore Ferrari > becomes a new porsche (same as the transition porsche did after the 964 gen)
    small ferrari, big ferrari, sedan ferrari, SUV ferrari, break ferrari etc….
    You wait and see how long “limited run exclusivity” VERSUS “high production number” last for the ferrari investors and stock holders. That is unfortunate but i thing it is the grim future of Ferrari https://media3.giphy.com/media/27tE5WpzjK0QEEm0WC/giphy.gif

    • SteersUright

      This is the reason there just might be a future for Ferrari.

      • Benoît Etienne

        you know what, i agree! but is it the vision the tifosi have of their “legendary” ferrari?

  • SteersUright

    When the new Corvette falls asleep, this is what it looks like in its dreams. Couldn’t team Corvette just shamelessly copy a 488 GTB or Huracan and slap a bowtie on it for $60k?

  • fgclolz

    First Ferrari design I’ve liked in a while. Most of them were just overdone.

  • Big Black Duck

    WOW… what a beauty… except for the stupid fin antennae.. its gorgeous … may be the only one I would want to own in their entire line up…..the Pista was a total disappointment for me..

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