Lamborghini Wants To Put A Cap On Sales To Keep Brand Exclusive

Lamborghini’s CEO Stefano Domenicali said that the car maker expects to sell more than 8,000 cars in 2019, bringing them closer to their self-imposed 10,000-unit sales cap.

During the opening ceremony of the company’s new paint shop at the Sant’Agata Bolognese factory, Domenicali said: “We must not go on growing forever. We now have to consolidate these results and preserve exclusivity”.

According to Lamborghini’s boss, the increase in sales this year is “the right dimension of our company with our current product portfolio”.

Also Read: Lamborghini Sees Year-To-Date Sales Doubling Thanks To Urus

Automotive News reports that Lamborghini’s profit margins will now be comparable to the brand’s biggest rivals. The Italian car maker predicts an increase of revenue to 1.7 billion euros ($1.92 million) in 2019, up from 1.42 billion euros ($1.6 billion) in 2018.

Lamborghini also repeated that they are not planning to build an electric supercar anytime soon, saying that its customers are currently not interested. However, Italy’s raging bull will have to use hybrid powertrains in its entire range by 2025 in order to lower their CO2 emissions and adhere to the stricter emissions regulations.

The Lamborghini Urus, which is the driving force behind the brand’s sales success, is not going to use one of the company’s V10 and V12 engines anytime soon. On the contrary, Domenicali said the future Huracan replacement could use a turbocharged engine instead of the naturally aspirated V10, but the flagship Aventador supercar will stay away from any forced induction technologies.

Domenicali also added that Lamborghini is currently examining its involvement into the recently announced Hypercar racing class, which is set to replace the current top-tier LMP1 category.

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  • Akil Hodge

    “1.7 billion euros ($1.92 million) ”

    a calculation error?

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