Ford’s Baby Bronco Wants To Take The Fight To Jeep

Photos of Ford’s “Small, Rugged Off-Road Utility” – or Baby Bronco as it’s become known – slipped out of last year’s dealer meeting, but now we’re getting a glimpse of the model in the flesh.

Recently spotted undergoing testing, the heavily camouflaged prototype has a boxy design and slab-sided bodywork. We can also see a squared off front fascia, a relatively flat beltline and an upright tailgate.

While details are hard to make out, previous photos have shown the model will have a distinctive front fascia with a black grille that features prominent “FORD” lettering. The crossover is also slated to have plastic body cladding and circular headlights with an LED light ring.

Also Read: Ford ‘Baby’ Bronco – This Is (Likely) It, As First Photos Slip Out Early!


The spy photos suggest the model will be pretty boxy, but the production crossover will have rounded bumpers and soft curves around the wheel arches. We can also expect a relatively flat roof that will likely be offered in contrasting colors.

Ford hasn’t said much about the Baby Bronco, but it will be introduced next year and positioned as a more rugged alternative to the Escape. While the models will be aimed at different consumers, they’ll likely share a handful of components.

Engine options remain unconfirmed, but the 2020 Escape features a 1.5-liter EcoBoost three-cylinder that is projected to produce 180 hp (134 kW / 182 PS) and 177 lb-ft (240 Nm) of torque. The model can also be equipped with a 2.0-liter EcoBoost four-cylinder developing 250 hp (186 kW / 253 PS) and 275 lb-ft (372 Nm) of torque.

The Bronco could also be offered with a hybridized 2.5-liter four-cylinder engine, but it remains unclear if a plug-in hybrid variant is in the works as the Escape PHEV is only available with front-wheel drive. That being said, previous presentations have shown the Baby Bronco won’t have a hybrid or electric option – at least at launch.

more photos...

Picture credits: S. Baldauf/SB-Medien for Carscoops

  • MarketAndChurch

    Perfect size to compete with the CR-V and Rav-4, maybe even the Forester.

    • Mike anonymous

      I am not sure about the price of this vehicle, but I was personally hoping for Fords’ Bronco & Bronco based vehicles to directly take on vehicles such as the upcoming Defender and the Discovery Sport (with the Baby-Bronco shown in the article).

      • MarketAndChurch

        Me too. My initial thought was the Jeep Cherokee. The Discovery Sport is also another vehicle I’d love for this thing to target. I’d like the baby Bronco to compete in size with the CR-V though, because the Escape can’t quite do so in size. So you’ll have the Puma, which looks smaller than the HR-V, the Escape which is bigger than the HR-V but smaller than the CR-V, the baby Bronco which is the same size as the CR-V, the Edge and Bronco which is bigger than the CR-V, the Explorer a size bigger, etc. This will not only fill out Ford’s product stack, but it’ll help target every size and price category.

  • SteersUright

    The spy shots show very little ground clearance and total street tires. Looks more like a Cherokee competitor than Wrangler.

    • db

      I agree, I’m seeing “baby” but I’m not seeing no “Bronco”.

      • SteersUright


    • rodriguez256

      Believe the bronco is the wrangler competitor, the baby bronco is aimed at the smaller jeeps.

  • dantheman

    If it’s a more rugged version of the Escape then they are not going after Jeep.

  • Paul

    That one doesn’t look like any kind of a Wrangler competitor to me. It must be something else.

    • Karl

      This smaller Bronco is not aimed at the Jeep Wrangler but the Renegade instead! Both are similar in size.

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