Porsche Expanding Its Subscription Service Across The U.S. And Canada

Porsche has announced that it will expand two of its on-demand subscription programmes to additional cities in the U.S. and Canada, Bloomberg reports.

Both the monthly Porsche Passport subscription program and its shorter-term Porsche Drive plan will be rolled-out to Las Vegas, Phoenix, San Diego and Toronto.

The Porsche Passport plan starts at a monthly fee of $2,100 and gives members access to eight different Porsche models. Those wanting the flexibility of driving additional Porsche models can opt for the $3,100 plan that grants access to 12 additional models. Subscribers must pay an activation fee of $595 and membership approval is dependent on a background and credit check.

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By comparison, Porsche Drive has been designed to suit the needs of those that require one of the brand’s SUVs or sports cars on occasion. The Macan, 718 Cayman and Boxster models can be rented for $269 for four hours, while a 911 can be rented for $2,909 for a week. The cars are delivered and picked up by a concierge from the customer’s preferred location.

Porsche says the subscription programs have already grown its customer base and will continue to do so.

“This innovative approach to the Porsche experience has already opened the door to an entirely new clientele,” Porsche North America president and chief executive Klaus Zellmer said. “In our first year and a half, more than 80% of Passport members in the Atlanta pilot were not previous Porsche owners.”

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