After being showcased at Monterey Car Week in the U.S. and at Lotus Day in Japan, the Lotus Evija’s tour continues, this time in the United Arab Emirates (UAE).

Celebrating the hypercar’s official debut in the Middle East, Lotus has brought it at its Dubai retail outlet, which opened one year ago. The 465 sq-m store is capable of displaying up to 10 vehicles, and the Evija currently holds the high ground.

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Lotus CEO Phil Popham, who was present at the local debut of the Evija alongside Design Director Russell Carr and Karl Hamer, Adamas Motors (the brand’s retail partner in the UAE) CEO, said: “We believe the Evija will really appeal to Gulf state customers, and we’re developing the car with them – and particularly the local climate – in mind. Real-world testing of prototypes is now underway to ensure optimum performance in every market.”

The British hypercar will remain for a few days in the region for those who want to see it in the flesh. During this time, it will make an appearance at the company’s retailer in Abu Dhabi as well as a series of private viewings.

Billed as “the world’s most powerful series production car”, it has a matching price tag of £1.7 million ($2.1/€1.9 million) in the UK. Power comes from four electric motors with a targeted combined output of 2,000 PS (1,972 hp / 1,471 kW) and 1,700 Nm (1,254 lb-ft) of torque. The Evija should be capable of hitting the 100 km/h (62 mph) mark in under 3 seconds from a standstill, and exceed 320 km/h (200 mph), all the while offering a 250-mile (400-km) range on a single charge.