2020 DS 9 Flagship Starts Testing In Europe Ahead Of Launch Next Year

Sedans are still a big deal (the longer the better) in China, and an upstart luxury brand like PSA’s DS Automobiles cannot afford to miss opportunities in the world’s largest car market.

Earlier this year we brought you two images that revealed the design of the upcoming DS 9 premium fastback sedan and now we can show you the first spy shots of the new model taken in Europe.

Spied undergoing hot weather testing in southern Spain, the DS 9 is fully wrapped in camouflage, yet does not seem to feature any padding to disguise its shape. This means we’re dealing with the final production bodywork, and the same goes for the finalized headlights and taillights.

Furthermore, the design of the lights and the hexagonal shape of the grille are consistent with the images that came from China earlier this year. While there’s little doubt regarding this model’s identity, we can only make assumptions regarding its presence in Europe.

Also read: PSA, Dongfeng To Cut Thousands Of Jobs In China, Ditch Two Plants

DS Automobiles has not confirmed yet that the flagship sedan will be offered in Europe, but the fact that testing takes place in the region suggests the DS 9 will become available for European customers following its debut in China.

The DS 9 is built on PSA’s EMP2 platform that also underpins the Peugeot 508 — including the 508 L long-wheelbase version. Speaking of the 508 L, the DS 9 is expected to share the same 2,848 mm (112 in) wheelbase with the China-only model, offering generous legroom and knee room for rear passengers.

DS’ flagship sedan will therefore measure around 4.9 meters (193 inches) in length, making it similar to other long-wheelbase premium sedans sold in China by European carmakers: the Audi A4 L, BMW 3 Series Li, Jaguar XE L, and Mercedes-Benz C-Class L. This means the DS 9 will not go against executive saloons such as the Audi A6 L, BMW 5 Series Li, Jaguar XF L, and the Mercedes-Benz E-Class L.

The DS 9 will first launch in China (where it will also be built) later this year, with a likely European debut expected in 2020. European-spec models should offer a range of gasoline and diesel engines, as well as a plug-in hybrid powertrain.

Note: A previous version of this article stated that the car’s name was DS 8; the story has been updated with the DS 9 nameplate as confirmed by recent patent photos from China

more photos...

Photo credits: CarPix for Carscoops

  • Igor G-Shell

    yeah! finally! Looks good tho. It was uncovered by chineese sertification

  • xrnzaaas

    Finally, a DS that’s not another crossover.

  • Thetruthísntalwayspopular

    FWD proportion, looks like a Lincoln continental.DOA

  • DMJ

    Looks conventional, the shape of the car. I was expecting something bold from a DS sedan.

  • ZYGIUS

    So sad its not Metropolis…

  • Kitty Pourquoi

    The flop of 2020/21. Obviously a stretched Peugeot 508 with a DS front and back

  • Aporto
  • Richard Taylor

    I always have fondness for an outsider brand but I’m not very convinced DS will survive to see the next product round. Hope I’m wrong.

  • Matteo Tommasi

    Dead brand, PSA’s money burner

  • Bash

    I miss the un-rotatable or center-fixed steering wheel in Citroen’s, that is the thing I would like to them to give it one more chance.

  • Rick Maverick

    Despite its current modest volume, DS is profitable. When PSA’s H1 2019 results were announced Tavares mentioned all PSA brands yield a profit. Btw, PSA is Europe’s leading car manufacturer based on margin per unit (8,7%). And based on JD Powers, Peugeot is Europe’s most reliable brand…..

  • Cobrajet

    I hate how everything is built in China first. It cheapens the brand.

  • Rick Maverick
    • donald seymour

      So, no.

  • Rick Maverick

    My comment is missing, but not the pic 😉

  • Mike Gonzalez

    A rebranded 508 with a high price tag… can’t deny I’m intrigued tho

    • Matt

      So it shares the platform with the 508… you think PSA would develop a bespoke platform for one model?

      • Adi

        Sharing the platform is not the problem but this car shares bodywork with 508. It’s literally just a 508 with different front and back.

        • Joe

          It’s not just got a different front and back, it’s also got an even longer wheelbase and a fancier interior.
          It’s trying to keep the dying brand going a little longer in China, not really much of a risk of the DS9 coming to Europe anyway… the DS 4S (stretched and restyled 308), DS 5LS (restyled C4L), and DS6 haven’t.

          • KareKakk

            And framed door windows.

      • Mike Gonzalez

        there is a difference in sharing platform and sharing the same platform, chasis and overall shape of the car…

        • Matt

          I agree.. from the spy photos it appeared to be a new body but I’ve since seen the leaked images of the Chinese market model… a bit of s shame.

  • J. P.

    It might, same name but a different design is a possibility but still, I doubt it

  • Joe

    Yeah, the DS9 (not DS8 as every article keeps incorrectly saying) is just a stretched even more 508L. I thought it was always a China-specific model (like the DS4S, DS5LS and DS6), no chance it’ll hit Europe. Big French things didn’t sell before, and will do even worse now when big sedans/saloons of any kind aren’t really hits for anyone anymore.

  • UK

    It isn’t a fastback, it’s a proper four-door saloon. Yes it’s based on the China-only 508L chassis, but that’s about it. It’s the beauty of the EMP2 platform – it’s scalable. The exterior panels share nothing with the 508. And yes, the DS 9 is coming to Europe in 2020.

  • The-Fez
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