Hyundai 45 EV Concept Finds Inspiration In The Past For The Design Of Upcoming EVs

Hyundai has just lifted the veils of its 45 EV Concept at the Frankfurt Motor Show and it’s a study that looks to the future while paying tribute to the past.

Inspired by one of the most iconic vehicles in the brand’s history, the 1974 Pony Coupe Concept, the 45 design study showcases Hyundai’s future design direction for electric vehicles. Additionally, the concept “reimagines the in-car experience in the age of electrification and autonomous technologies,” according to the automaker.

The Hyundai 45 EV Concept‘s name is also a throwback to the Pony Coupe Concept as 45 years have passed since that vehicle was unveiled. Furthermore, the name owes itself in part to the 45-degree angles at the front and rear that form a diamond-shaped silhouette which Hyundai says it anticipates the design direction of future EV models.

The 45 EV concept adopts a monocoque-style body as well as aerodynamic and lightweight design inspired by aircrafts of the 1920s. Just like the original coupe concept, it features clean lines and a minimalistic structure. 

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1974 Hyundai Pony Coupé

At the same time it incorporates the evolution of Hyundai’s “Sensuous Sportiness” design language. Exterior highlights include the lattice radiator grille with a “kinetic cube lamp” design echoed at the rear by a similar arrangement, fastback profile with a forward-oriented posture, a significant width, and suicide doors.

The details are striking as well and include the special garnish at the bottom of the front doors which shows the status of the battery via active LED lights, hidden Camera Monitoring System (CMS) which uses side cameras instead of traditional wing mirrors, and intricate design of the alloys.

Also read: Hyundai Said To Be Planning Electric Compact SUV, Could Launch In 2021

The interior is described by Hyundai as “a unique living space capable of transforming to accommodate a range of passenger lifestyle demands.” Since the 45 EV Concept packs autonomous driving technology, designers have fitted the minimalist cabin with a combination of wood, fabric and leather in order to create “a warm atmosphere that is both relaxing and spacious.” The car features lounge chair-style rear seats and front seats that can rotate to face other passengers.

Front-seat passengers can interact with the infotainment system via a projection-beam interface that replaces a single central touchscreen with a series of displays and functions integrated into the dashboard itself.

According to Hyundai, the fully-electric powertrain enables the maximization of interior space as the batteries and motors are positioned outside or below the passenger compartment. The 45 EV Concept also refines the concept of door-mounted device pockets by introducing a horizontally elongated shape that allows books or tablet PCs to be stored. The storage space uses a transparent material, making it easy to see the contents.

The automaker does not provide any details regarding the powertrain.

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Photo credits: Stefan Baldauf / Guido ten Brink for Carscoops | Newspress | Hyundai

  • disqus_83g6mJmr6l

    gorgeous!

    • Dennis Scipio

      what is so gorgeous about this?

  • MarketAndChurch

    It’s the perfect mixture of Nissan, VW, and Peugeot.

    • boo boo the fool

      r u dumb?

      • MarketAndChurch

        Why u hatin lol

  • HD

    Pls pls pls make this happen!

  • TB Creative

    Can you say, “Kia HabaNiro?!” Looks like the same awesome platform, so Hyundai…Kia, build this, PLEASE!!!

  • This is nice!

  • Tinky-Winky

    Cool design, I don’t really like the high ground clearance though.

  • Frase

    Build it. Just build it is all I say. Make it the next i30 or something. I don’t care. They just need to make it and that’s all.

  • Alex

    Epic!!

  • Bart

    I like the relation to Pony Coupe Concept, but the final effect looks like the future cars imagined in straight-to-VHS 80s movies. Not digging it.

  • Shtekeris

    Interesting. And Hyundai is actually crazy enough brand that they could build this. Just look at 3 door Veloster. Why not this also. Very interesting.

  • Ben

    Love the exterior, but I’d like to see the interior be a bit more 80’s design that’s be brought into the 2020’s.

  • McFly

    Yes please, let there be a massive trend of Giugiaro style cars, and let it last for a couple of decades.

  • Netsphere

    so its a knockoff of nissan idx and peugeot’s e legend. good job kpopers you never stop to amaze.

    • McFly

      I think you are missing the point here. They are not knocking off current competitors, they are all looking back to their own 70-80’s designs.

      • which was kinda what Nissan and Peugeot where also doing.

        but really unless someone has the balls to produce something like these three, it’s just a cool concept car…

        • McFly

          Car designers have always been looking back to get inspiration. And now it’s a trend to look back at this period.

          And this trend will most likely be visible in the production vehicles that are on the drawing board at the moment, from many brands.

          Some concepts are basically production teasers, but think this one is more of a “design direction” concept.

    • JRP

      In coming times as brands have gotten older and have greater anniversaries they like to celebrate with retro concepts. This looks nothing like the IDX or e-Legend. Just because you have an anime profile doesn’t mean what you say is automatically correct and what everyone needs to see/believe.

  • Hoe

    VW ID what????
    Very well done Hyundai, congrats

  • Dennis Scipio

    Y’all think that looks good? Maybe the interior.

  • it’s about time 80’s retro became a thing again!

    looks cool. though my eyes are having a hard time telling if this is a real car or CGI, not entirely sure why though.

  • Maykel

    Could be their very first all electric crossover. Hopefully same dimensions.

  • Steve Cohn

    Looking at the picture of the Hyundai Pony car concept (1974), I can see where the styling came from for the DeLorean DMC12 .

  • Javier Bl

    I hate Hyundai but I have to say that this thing looks really good.

  • ejd1984

    WOW!!!!

    Even with an ICE, Hyundai needs to build this “As-Is” ASAP!!!

  • atomiccow

    Giugiaro would be proud.

  • STEFAN LAUGENIE

    Best design in Frankfurt this year, and by a good margin…
    If someone at Lancia is reading, this is how a modern 21st century DELTA should look like.
    But i’m afraid there’s nobody left there……

  • Six_Tymes

    Giugiaro design. I like it.

    • Paulbe

      My sentiments too. First thing I thought of was Italdesign from the late 70s/early 80s.

  • Porkopolis

    This is one of few EV concepts that wasn’t designed to be deliberately ugly.

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