Kia Admits Stinger Successor Is In Doubt As Sales Didn’t Live Up To Expectations

Kia says it is still yet to decide if it will launch a successor to its Stinger sports saloon.

While speaking with Car Advice at the Frankfurt Motor Show, vice president and senior chief designer of Kia’s styling studio in Germany, Gregory Guillaume, admitted that the Stinger hasn’t been selling in the numbers the company had hoped for.

“We never really expected to do massive volumes,” Guillaume said. “It was a halo car. We did want to be successful at least in America, the market where we thought there is a chance that it works. We had very high expectations for that market and it’s very difficult to start in such segments.

“The beginning of my career was at Audi. I remember… it took three generations of the A8 (limousine) to be seen on eye level to a (BMW) 7 Series or (Mercedes) S-Class. You have to persevere. If you’re entering these segments (whether) it’s premium or image vehicles, you have to give yourself a bit of time,” he explained.

Also Read: New Kia Stinger GTS Boasts A Dynamic AWD System With Drift Mode

Guillaume and his design team played a pivotal role in bringing the Stinger to life and admit that customers are still coming to terms with paying a premium price for a Kia sedan.

“We have to see if Stinger continues – first of all if it will be continuing, which I really hope so – and if we think this is the format to continue in the future,” he said, before going on to suggest that if the Stinger does live on, it could be electrified.

“As you know there’s a lot going on with electrification, so it could be that Stinger becomes something else. I don’t know. We’re not there yet. We’ve got a bit of time.”

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  • The Stinger actually sells pretty well in Germany, but sales will take a hit as Germany tightens its emissions regs (other countries in the EU w/ high CO2 taxes make the Stinger as expensive as a Panamera).

    Kia needs to bring a hybrid variant tied to the new 2.5T engine to market to make further inroads into the EU market.

    • Bringing a hybrid to market at this point in time would be a mistake. Unless said Hybrid is a 4 cylinder engine mated to an electric engine. That engine needs to make at least 350hp for a car the size of the Stinger, to keep enthusiasts happy. Electrification is the next step, if you wanna be a player in the soap opera called Autodom. A high performing 4 cylinder/electric engine, is the only other option that I see working. Oh... and put that car on a diet for godsake!

      • What hybrid isn't an ICE mated to an electric engine?

        And a hybridizing the 2.5T (300+) would offer 350HP easy.

        Full electrification is too still too expensive for most and many don't have easy access to charging.

        BEV sales have plummeted in areas where govt. subsidies have been reduced and the extensive system of charging stations built in the UK have yet to make $$.

  • Where you are WRONG (once again).

    1. Priced significantly lower than its direct competitive set - 4 Series GC and A5 Sportback.
    2. Adaptive dampers wouldn't have made much of a diff., much less a V8.

  • Is the K9/K900 not a luxury vehicle?

    And Toyota isn't a lux/sport brand.

    The K9/K900 outsells the LS 500 worldwide.

    As does the Toyota Crown.

    • Did you read his post? Do you ever read anything man?

      The K900 is NOT a high end vehicle.

      Toyota isn't, but LEXUS IS. Do you seriously not understand that? You can't be this limited man. NO ONE said a thing about Toyota, that is why they have LEXUS. The Koreans have Genesis for this type of vehicle.

      SO what it's a race to the bottom of the sale charts. Thanks for pointing out who is the biggest loser among losers.


      • According to whom? You? LOL!

        All the auto publications list the K900 as a lux models and it certainly is more luxurious than any Lexus sedan aside from the LS 500.

        Which itself, is LESS luxurious than the TOYOTA Century (says something when the Japanese royal family ride is a Toyota and not a Lexus - which is really just a Toyota w/ a different marketing arm).

  • Stinger's target market is very tiny to begin with and this kind of cars usually only sales well for first 6 months. Just look at Lexus LC500 for example, great brand, super sexy design, fantastic engine, but is it selling well? It is a showcase to let people know that we can produce such high performance vehicle and these technologies will be incorporated to the rest of the lineups.

  • it sells better then the Cadenza and K900 though.

    maybe they could/should do a Regal TourX to it? a station wagon or crossover sedan variant could help boost sales of the nameplate.

  • Not true. Similar underpinnings, and engine, but tuned differently. The G70 is a smaller car also, therefore it outperforms the Stinger (Stinger with 3.3TT = 4,023lb, G70 with 3.3TT = 3,913lb). A Lamborghini Huracan and an Audi R8 use almost indentical underpinnings, but are in no way the same car.

  • Agreed same experience for me...in fact most of their dealerships don't know anything about the cars at all.

    I ended up passing and just getting an Audi S4....mainly because the back end of the Stinger is just a mess of a design...the front quarter is great but after that it falls apart. The fake vents need to go, the Dodge lights on the back don't belong and the rear diffuser/muffles are just terrible looking/after thoughts.

  • No, Kia does make high-end cars if you compare what they make to Mercedes, BMW, Audi, etc. If you consider an Audi A4, A6 and A8 high-end then yes Kia does make high-end vehicles.

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