Toyota Boss Suggests Lexus Could Take To The Skies, Start Making Jets

Following the launch of the long-awaited Lexus LY650 yacht in Miami this week, Toyota has indicated that its luxury brand could venture out into the world of jets.

Cars Guide had the opportunity to speak with Toyota’s global president and Lexus chief brand officer Akio Toyoda at the unveiling of the yacht and were told that the Japanese company wants to take to the skies.

“Toyota itself is trying to transform from an automotive company to a mobility company and in order to enhance the value of the Lexus brand we need to cover land, sea and also air, and therefore the yacht was a concept we thought we really need to have,” he said.

Also Read: Lexus LY 650 Luxury Yacht Aims To Be The LS Of The Ocean

Asked specifically if Lexus was working on a plane, Toyoda replied, “well, please watch us in what we do when it comes to that area.”

Toyota hasn’t given a timeline as to when it wants to go skyward. If, however, they do go ahead with the launch of a jet, it would likely act as a direct rival to the HondaJet that’s priced at a cool $4.5 million a pop and has established itself as the benchmark in speed for jets in its class.

Back in 2016, the latest HondaJet flew from Teterboro, New Jersey to Fort Lauderdale, Florida in a 960-mile nautical mile flight in just two hours and 51 minutes traveling at a cruising altitude of 43,000 feet. It has also flown from Boston, Massachusetts to Pal, Beach, Florida in two hours and 58 minutes during testing at an average airspeed of 385 knots (443 mph / 712 km/h).

  • Ben

    Anecdotally speaking, the Lexus name isn’t at a high point. While they’re will always be the “…but reliability” crowd, Lexus is seemingly falling behind. They’ve truly struggled with their technology/infotainment system. Many parroting the same sentiment that its not feature packed enough or easy to use. The LC500 was a great addition, but after launch the LS500 and new ES, public buzz has seemed to have cooled quickly. They need to bring prestige back to the Lexus name. The LFA gave a surge of excitement into the brand, but that wave seems to have died off.

    • Сафиуллинь-Мухамед Рамазанов

      Agree

    • PhilMcGraw

      It doesn’t seem to bother consumers much. Lexus sold 298,000 vehicles last year. Coming in third behind Mercedes at 315k and BMW at 311k.

  • Ken Lyns

    Didn’t Toyota learn from the LFA? Designing a new airplane is the quickest way to lose a few billion dollars with nothing to show for it.

  • SteersUright

    If there’s a real business case for it, then do it. Though I highly doubt it. Car companies certainly have to plan for a carless future so this isnt so far fetched to me.

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