Kia Reportedly Dropping Optima, Trimming Down Stinger Lineup In The UK

Midsize cars are in danger of losing the little ground they have left to crossovers and SUVs. Kia is seeing the writing on the wall and has apparently decided to drop the Optima from its UK family altogether.

The company’s local website still lists the Optima, albeit in the Sportswagon body style only, with five trim levels to choose from, whose pricing ranges between £23,455 and £33,740 ($29,984-$43,131 /€27,135-€39,033) on-the-road. Quoting a Kia UK spokesperson, Autocar says that the midsize estate will be phased out in the near future too.

Also Watch: 2019 Optima Is A Small Step For Kia – But Is It Enough To Sway You From Its Rivals?

The next generation Optima, which is due next year, might not launch in Great Britain either, as making the new engines meet the stricter emissions regulations is not feasible. According to CarSalesBase, only 14,404 units of the Optima were sold in Europe last year, compared to the 101,603 delivered in the United States. The rivaling Euro-spec Volkswagen Passat did a lot better, with 154,074 examples shipped in 2018.

With only 3,820 cars sold in Europe last year and 1,143 the year before, the Stinger hasn’t been doing well either. Thus, it’s said to be part of Kia reshuffling plans for the 2020MY, dropping the 242 hp 2.0 T-GDi petrol and 197 hp 2.2 CRDi diesel from the lineup. This means that only the range-topping GT S will still be on sale, with the 361 hp, 3.3 T-GDi engine, which currently starts at £40,575 ($51,869/€46,941).

We reached out to Kia hoping to find out whether the reported range changes will apply to other European markets as well, and we will update this story in due course.

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  • Jawohl

    Stinger is also a sales flop….

    • xrnzaaas

      It’s not a surprise, but still a shame. I’d definitely pick Stinger over something like an Audi A5 Sportback.

      • Jawohl

        Not many would do the same it seems

        • Tracy Barrett

          Maybe in the U.K. but in America its gaining traction.

          • Loquacious Borborygmus

            Only in AWD. 😉

          • Jawohl

            Incorrect. Sales have dropped in the US since release.

          • Jawohl

            figures as per below –
            Source: Kia media
            2019 10,416
            2018 12,999
            -20 %………

    • Mike anonymous

      The Stinger was originally intended ‘NOT’ to be a sports car, but rather a luxury grand touring vehicle, Aimed at competing with the Porsche Panamera.

      This is personally where I believe Kia should have been aiming and still has the potential to aim with a (Grand Touring) “GT” line of vehicle (as that was (to my knowledge) the original plan).

      I personally believe that Kia has the ability to go the way of Hyundai and produce a ‘high-end’ line of vehicles similar to the Genesis brand. I personally think this would have been an overall better move in comparison to the Stinger that which was released.

      I do believe Kia has the ability to do so, although what I personally believe they need is a vision, and plan, for the future of their vehicles as well as their company as a whole

      • Tracy Barrett

        Kia actually has a luxury models for instance the K900, Telluride & Cadenza they’re not separated as its sister company Hyundai. Hyundai/Kia created the Genesis luxury brand to give reason for their higher prices since Hyundai is generally cheaper of the two. Also the Stinger is considered a luxury touring car but Porshe buyers were not their target customers but Acura BMW Audi Infiniti. I still say if they want more exposure they need to spend the money to sponsor a team on the Lemans circuit and prove it’s worth as a competitor.

  • Tracy Barrett

    The problem is Optima has been the same style for about 10 years. The Stinger is new and unproven, it has the GT moniker but never participated in the Lemans to prove it’s worth. The Stinger need more exposure and needs to compete with Porshe Audi BMW on the circuit. The Optima has a new body style coming next year….in the U.S.

  • ChicagoBlah

    They should try a de-badged version of the stinger, might improve sales… ive seen countless videos of owners swapping the logo out for the E symbol on youtube.

  • Jawohl

    Sales figures suggest otherwise

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