FCA Just Slaughtered Alfa Romeo’s Future Product Plan – 8C And GTV Coupes Among The Victims

During last year’s Capital Markets Day presentation, Fiat Chrysler Automobiles revealed bold plans for Alfa Romeo and Maserati.

Of course, FCA has a horrible record of following through with their plans and that will happen once again.

The changes to Maserati’s product plan are minor, but the redesigned Levante has been pushed back to 2023. The GranTurismo and GranCabrio have also been given a second lease on life as they’ll be redesigned instead of replaced by an all-new sports car which was preferably referred to as the Alfieri.

As for the timeline, 2020 will see the introduction of facelifted versions of Levante, Ghibli and Quattroporte. That same year, the company will introduce an “all-new sportscar” which will be available with an electric powertrain.

In 2021, there will be a convertible version of the aforementioned sports car as well as an all-new GranTurismo. The company will also introduce their so-called “D-UV” which is a crossover that will slot beneath the Levante. All three models will also be offered with an electric-only powertrain.

The product launches slow down for 2022, but include a redesigned GranCabrio and Quattroporte. Like the rest of the all-new models, they’ll be offered with an electric powertrain and a Level 3 semi-autonomous driving system.

Also Read: From Dodge Dart SRT To Maserati Alfieri – MIA Cars From FCA’s Five Year Plans

While Maserati’s plan largely carries over, the same can’t be said about Alfa Romeo. FCA has decided to cut capital spending and rationalize Alfa Romeo’s product plan to focus “on current market strengths with reduced global reach and overlap with other Group brands.”

As a result, their future lineup has been gutted. Last year’s plan called for an assortment of new models including an updated Giulietta as well as an all-new E-UV, 8C and GTV. All those models have apparently been canceled.

Instead, we’ll get facelifted versions of the Giulia and Stelvio in 2021.  However, there’s no mention of their previously announced long wheelbase variants.

A compact SUV (C-UV),  previewed by the Tonale concept, will be launched in 2021 and offered with a plug-in hybrid powertrain. It will be joined by a previously unannounced B-UV that is slated for 2022. Little is known about the smaller crossover, but it will be offered with an electric powertrain.


Alfa Romeo Tonale production car (pics via Allcarnews / Autopareri)


Alfa Romeo Tonale 7
Alfa Romeo Tonale Concept
  • Rivaldo

    Alfa and Maserati have no chance with these plans, the italians are mocking them, 2021 face lift for Giulia and Stelvio ? Come on, they are already down with sales.

    • They should also Facelift the Tonale 2021

    • Gustavo Adriano

      Man, what are you saying? Did you see that the a facelift for Levante will happen only in 2023? The car has a messy front and it’s interior is just oldfashioned! I really think that Italian cars will never have a high potential again, sad…

  • exeptor

    So can we say that traditional Alfa is dead?!?

    • Netsphere

      has been for many years, or did i miss something?

      • exeptor

        It was … kind of, but with GIulia (especially with the awesome Ferrari engine) I’ve thought that something good might happen. I was wrong ☹️!

  • MarkoS

    Sad News. Alfa was just starting to gain some steam. The brand needs the 8C and GTV for brand equity. Maserati should have been spun off with Ferrari serving that brand with sedans, larger coupes and SUV’s. Perhaps PFCA could better serve Alfa Romeo by seeing if VW group is still interested in a purchase, add the Lancia name to that , something can still be done with that.

  • Loquacious Borborygmus

    Alfa Nowayo.

  • No new Giuletta? Sad.

    • Gustavo Adriano

      I hope they’ll kill the current model, it’s so boring that make me sick.

      • Matt

        I like it, the design has aged very gracefully. I just wish they didn’t drop the manual on the updated Veloce.

  • RobPul

    Fiat historically bought other Italian manufacturers to limit competition in Italy, leaving them just as complements to Fiat’s products with minimum investments. What Fiat have done with Alfa and Lancia compared to what VW have done with Audi is shocking.

    Then Elkan, Marchionne and FCA arrived, focus moved from Fiat and Italy to Jeep and the US, and Fiat brand became marginalised too.

    Now it’s FCA-PSA time, let’s hope that with a the new CEO and company culture brands like Alfa, Maserati and, why not, Lancia will have the investments they deserve. How Fiat/FCA never cared about growing in the high margin premium segments despite having brands for that is beyond belief, when groups like PSA, Toyota, Nissan and others had to create brands from nothing to try to get in there.

  • Giannis Antypas

    Obviously a part of the merger deal has been the financial rationalization in the FCA side.

    In the new future, all that falls short of expectations, will be left behind.

    With the majority of the directory board and the executive tasks in the hands of PSA,
    the FCA part of the group cannot avoid scrutiny.

    And the fact that Maserati’s plan largely carries over, it is clear which brand gets the green light.

  • Mr Nobody Important

    The competition is so scared, they said. Alfa Romeo is making a comeback, they said. ??????

  • eb110americana

    As a fan of high performance cars, it pains me to say this, but this is good. The Fiat side of FCA has always been rather flamboyant with their spending, and the old plan was ridiculous. I mean Alfa Romeo, which is a luxury brand and not a mass-market one, was to have the 5 models still left with the new plan, plus a larger sport sedan above the Giulia, a RWD coupe, an electric crossover, and a mid-engine flagship! That’s NINE models for one low volume brand. Never mind that there are two luxury brands in the portfolio, with Maserati being Alfa’s slightly less sporty in-house competition. And Maserati still has EIGHT models in the pipeline.

    Meanwhile, the profit is coming from brands like Jeep and Dodge in the US. Chrysler is down to ONE minivan and the ancient 300 as its only products. Dodge’s only somewhat new model is the Durango, then we have the endlessly refreshed Charger and Challenger, and the fossil known as the Journey–only 4 models. Even their most profitable brand, Jeep, has only 7 models–if you count the Wrangler, Wrangler Unlimited, and Gladiator as separate models. They need to invest where their profits are coming from and establish a solid base before going after a proliferation of low-volume luxury models. Hopefully they will stop playing favorites with the brands in this way as well.

    • Rivaldo

      If Alfa is a luxury brand, then Mercedes what is it ? Alfa was a sport brand.

      • Giannis Antypas

        True. Alfa was the sport brand owned by Fiat, and Lancia had been the luxury one.

    • europeon

      Alfa is a luxury brand? Profits are coming from the Chrysler side – the same brand that was bankrupt a few years back?

      I’ll file those under “dumb things Americans say”.

      • pxsupply

        Maybe so but Jeep and Ram are making tons of money for FCA

        • FactChecker90803

          You are correct, according to The Wall Street Journal and Bloomberg, Ram, Jeep..hell the North American side of FCA, accounted for 97% of FCA’S 2018 overall profits. I was doubtful of this report so I looked up FCA’S quarterly and final annual 2018 report and what do you know, the WSJ and Bloomberg are correct. And THE DETROIT NEWS has reported that for the last 3 quarters for 2019, Ram and Jeep on there own, account for 92% of FCA’S Profits.

        • Alduin

          Jeep and Ram are still unreliable products with crap quality.

      • eb110americana

        Combined sales of the Chrysler side of FCA in the US last year: 2,195,883 vehicles, most on aging platforms with very little overhead. Combined sales of the Fiat side in BOTH US and all of Europe: 842,521 vehicles. And of that, nearly 85%, or 713,498 vehicles were Fiats. This means all this investment in Alfa Romeo and Maserati are for brands which only moved 129,023 vehicles combined for both brands in all of Europe and the US combined. How do you think they are paying for all these new models?

        And yes, given that Alfa Romeo starts around $40K, this is luxury territory. This is competing with entry luxury/premium brands like Acura, to full luxury brands like BMW at the Quadrifoglio end of the spectrum. They are not mainstream like Fiat, not ultra-luxury like Bentley, and not exotic like Ferrari. You have to build sport sedans and crossovers to compete in the luxury space these days, even stalwart Mercedes does so. And this is what Alfa Romeo is competing with. Maybe you think Alfa Romeos are being cross-shopped with Aston Martins or Ducatis, I don’t know, but they are competing with 3-Series and the X3 and similar ilk.

        • I wonder what Jeep’s sales are in Europe? it is a global brand afterall unlike Ram

        • europeon

          You’re right, FCA’s sales in the US are double than in Europe, not 842k as you said tho – it’s over 1.1M. That still doesn’t mean the US branch is funneling money to the European brands.

          Coming back to Alfa Romeo… It’s not a luxury brand. Giulia might compete in a segment in the US that’s near luxury or premium rather, but that’s it. you’re also forgetting Alfa has a few other cars in its lineup that aren’t even premium. And it’s always been like that. And I have owned several Alfas, including a 147, a GT, a 159 and someone in my family owns a Giulia QV.

  • Mr. EP9

    Oh look, FCA cancelling even more planned models. It’s almost as if they have a history of doing this.

    In all seriousness, this is why you take EVERYTHING FCA says with a grain of salt because 9 times out of 10, they’ll straight up cancel them. I have no faith in them and it’s probably going to get even worse now they are in bed with the French.

  • Dennis James

    Looks like the cars that matter will be kept. I’m ok with the plan 🙂

  • Gustavo Adriano

    Please FCA, I’m begging to sell the Alfa Romeo brand, I love their cars, but keeping killing projects year-by-year it ends up making me sadder. Just STOP to make these plans so…

  • mist

    Alfa Romeo should instead rebadge a Nissan Sentra.

    • Alduin

      I wonder if Renault wants in next and drags Nissan and Mitsubishi in along with it.

      • mist

        Alfa Romeo could very well be the premium brand of Renault Nissan, instead of the half-failure of Infiniti.

    • Jørn-tommy Skjellnes

      why, because they made a cherry based Arna in the 80s

      • mist


  • Hoe

    We all hope PSA will take care of FCA, FCA boards should just stop messing around and let PSA plan and lead

  • Bart

    Shame about Alfa GTV, was looking forward to it. But am I surprised? No one is.

  • O123

    This is blatant lieing to shareholders. This means that r&d never started on there cars and was purely to try and raise share proces

  • Elmediterraneo

    Those new roadmaps makes sense, Alfa spent the last 30 years rebadging Fiat’s garbage so it’s not a luxury brand anymore. That’s why the Giulia/Stelvio were a flop and can’t compete with Audi/BMW/Mercedes not matter how good they are. While Maserati never lost its luxurious brand image even when they’re were forced to sell diesel cars because of the old strategy. But by investing a lot on Maserati (engines, electronics, models) they can compete against Aston Martin or even Porsche for the 4 door side.

  • SavetheCamaro

    If Jeep and Ram are the usual main foci, sell Alfa Romeo and Maserati to whoever can place their focus on these nice brands. We all have HAD IT with this idiotic and mindless ‘America First’ hypocrisy, especially in the automotive industry. If FCA has merged with Groupe PSA, American brands shall NEVER be first, especially when Peugeot and the French are returning to the States before 2023. Lastly, FCA is to discontinue Dodge entirely and axe the Fiat brand from the US before Peugeot sets up shop.

  • SavetheCamaro

    Alfa should bring back the 8C and GTV, as well as whatever large upmarket crossover they were cooking up for the masses. American brands shouldn’t always be prime priority, especially with FCA. Automotive bouregoisies in the US have absolutely no respect towards other automakers e.g. Honda, Volkswagen, Toyota, BMW, Alfa Romeo, Peugeot, Land Rover, and Volvo, and better change their ways right now.

  • Alexandro Pietro

    Frenches will comand the new group.probably…

  • Wandering_Spirit

    This is very normal for FIAT. They have been doing this big promise-little delivery game for at least 20 years now. Most Italian readers make fun of their programs, limiting themselves to judge products once they are actually out and skipping those enticing graphs altogether. According to their past plans, also Lancia should have been saved. The problem is most of their ranges suffer of obsolescence and models that always miss something. And a little off topic, each time i see those pictures of the Tonale i can’t but think that there is too much Fiat thinking and very little Alfa in it.

  • Nowan

    but why Guilletta is also cancelled ? since the market is still big

    • ThatGuy

      Nowan it wont be cancelled, with the merger there will be a new one based on the 308 and Astra.
      They just need to tie up execution and timing to sort it out.

  • Tumbi Mtika

    For once, they’re being a little honest.

  • it’s for the best,

    though a Dodge new new Dart “sedan” and Cuda “coupe and convertible” based on the Julia would be sweet, probably increase sales of said platform greatly with little effort.

    not to mention Dodge Journey replacement based on the Stilvio… come on FCA…

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