American vehicles are disproportionately represented on the list of the slowest-selling vehicles in the country. Whether the models were new or used, they made up more than half of the list of vehicles that sat on dealer lots for the longest period of time in July 2023.
In terms of new vehicles, 60 percent of the slowest-selling models in America were made by domestic manufacturers, according to data from iSeeCars. That number ballooned to 75 percent when it came to used vehicles sitting around on dealer lots.
The Ford Explorer, GMC Acadia, Buick Enclave, Jeep Grand Cherokee, Lincoln Navigator, Buick Encore GX, Jeep Compass, and Ford Edge all spent between 80 and 100 days on the market before being scooped up by a customer. Meanwhile, the national average was 60 days.
Slowest-Selling New Vehicles
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The Lincoln Aviator, Ford Mustang, and the Buick Envision all took more than 100 days, and the slowest-selling new vehicle in America in July was the Jeep Cherokee. The soon-to-be discontinued model spent more than twice as many days as the average vehicle on the market, at 128.7.
For used vehicles, Detroit’s big three automakers were joined by Tesla, whose high-priced Model S took the longest of all to crawl off dealers’ lots. On average, it spent 88.3 days on the market, while the average one- to five-year-old vehicle spent 49.2 days.
Slowest-Selling Used Vehicles
In all, 15 of the 20 slowest-selling used vehicles on the market were American. By comparison, just three of the fastest-selling used vehicles are from a domestic automaker. In the new vehicle market, the results were only slightly better, with four of the fastest-selling models and 12 of the slowest models made by a U.S. manufacturer.
While there are many reasons for a vehicle to sell slowly, the overall trend that American automakers are significantly better-represented on the list of slow selling vehicles than they are on the list of fast-selling vehicles might ring alarm bells for Detroit’s executives.
