Domestic Vehicles Among The Slowest-Selling In America, Whether They're New Or Used

The Jeep Cherokee and the Tesla Model S were the slowest-selling new and used vehicles in the U.S., respectively, in July. And they weren't the only American vehicles languishing on dealer lots

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American vehicles are disproportionately represented on the list of the slowest-selling vehicles in the country. Whether the models were new or used, they made up more than half of the list of vehicles that sat on dealer lots for the longest period of time in July 2023.

In terms of new vehicles, 60 percent of the slowest-selling models in America were made by domestic manufacturers, according to data from iSeeCars. That number ballooned to 75 percent when it came to used vehicles sitting around on dealer lots.

The Ford Explorer, GMC Acadia, Buick Enclave, Jeep Grand Cherokee, Lincoln Navigator, Buick Encore GX, Jeep Compass, and Ford Edge all spent between 80 and 100 days on the market before being scooped up by a customer. Meanwhile, the national average was 60 days.

Slowest-Selling New Vehicles

Rank Model Avg. Days on Market
1 Jeep Cherokee 128.7
2 Land Rover Discovery Sport 119.4
3 Buick Envision 117
4 Ford Mustang 108.6
5 Mazda MX-5 Miata 107.3
6 Lincoln Aviator 105.1
7 Nissan LEAF 95.2
8 Ford Edge 93.6
9 Nissan Murano 88.7
10 Infiniti QX80 87.2
11 Jeep Compass 86.6
12 Buick Encore GX 85.7
13 Lincoln Navigator 84.2
14 Jeep Grand Cherokee 83.4
15 Buick Enclave 83.1
16 Infiniti QX60 81.3
17 Mercedes-Benz S-Class 81.1
18 GMC Acadia 80.7
19 Nissan Titan 80.7
20 Ford Explorer 80.1
Based on iSeeCars data

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The Lincoln Aviator, Ford Mustang, and the Buick Envision all took more than 100 days, and the slowest-selling new vehicle in America in July was the Jeep Cherokee. The soon-to-be discontinued model spent more than twice as many days as the average vehicle on the market, at 128.7.

For used vehicles, Detroit's big three automakers were joined by Tesla, whose high-priced Model S took the longest of all to crawl off dealers' lots. On average, it spent 88.3 days on the market, while the average one- to five-year-old vehicle spent 49.2 days.

Slowest-Selling Used Vehicles

Rank Model Avg. Days on Market
1 Tesla Model S 88.3
2 Buick Envision 82.3
3 Ford Mustang Mach-E 75.8
4 Land Rover Discovery Sport 73.6
5 Cadillac XT4 71.9
6 Tesla Model X 71.4
7 Land Rover Range Rover 68.4
8 Chevrolet Blazer 65.9
9 Chrysler 300 64.7
10 Buick Enclave 64.3
11 Jeep Wrangler Unlimited 62.5
12 BMW 5 Series 61.4
13 Chevrolet Silverado 1500 Limited 61.2
14 Alfa Romeo Giulia 61
15 Ford Edge 60.9
16 Chrysler Voyager 60.6
17 Lincoln Nautilus 60.6
18 Cadillac XT6 60.4
19 Ford Ecosport 60.1
20 Audi Q8 60.1
Based on iSeeCars data

In all, 15 of the 20 slowest-selling used vehicles on the market were American. By comparison, just three of the fastest-selling used vehicles are from a domestic automaker. In the new vehicle market, the results were only slightly better, with four of the fastest-selling models and 12 of the slowest models made by a U.S. manufacturer.

While there are many reasons for a vehicle to sell slowly, the overall trend that American automakers are significantly better-represented on the list of slow selling vehicles than they are on the list of fast-selling vehicles might ring alarm bells for Detroit's executives.

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