- Buyers pulled back hard in China and North America last year.
- It’s AMG division sold a total of 145,000 vehicles in 2025.
- Mercedes-Benz EV sales dropped 9 percent from 2024 levels.
While BMW’s global sales crept upward in 2025, its Stuttgart rival didn’t see the same kind of traction. Mercedes-Benz reported an overall dip in deliveries, though not everything in the picture was pointing south. AMG models, in particular, provided a meaningful lift.
Read: Mercedes Bets Big On More SUVs And V8s To Win Back America’s Luxury Crown
Mercedes wrapped up 2025 with 1,800,800 passenger cars sold. Add vans to the tally, and the figure rises to 2,160,000 units. That’s compared to 2,383,218 for the BMW brand, and 2,463,715 for the BMW Group.
Benz’s passenger car sales alone fell 9 percent, with consistent declines reported across its entry-level (down 10 percent), core (down 10 percent), and top-end segments (down 5 percent).
Sliding Figures in Key Markets
A big part of the slump came from Asia, where demand took a sharper hit. Sales across the region dropped 16 percent to 747,000 vehicles. China, still Mercedes’ single largest market, saw a steeper fall of 19 percent, totaling 551,900 units by year’s end.
Mercedes-Benz Sales
Things didn’t look much better in North America. Regional sales were down 12 percent to 320,600 vehicles, with the US contributing 284,600 to that figure, also down 12 percent.
In Europe, sales dipped slightly by 1 percent to 634,600. But it wasn’t all negative. In smaller global markets, Mercedes saw a 17 percent rise in sales to 98,700 vehicles, with standout gains in South America (up 54 percent), Australia (up 10 percent), Turkey (up 11 percent), and the Gulf States (up 3 percent).
AMG Rises
In contrast to the broader decline, AMG was a bright spot. Following a similar trend reported by BMW’s M division, Mercedes-AMG posted strong growth, suggesting that demand for higher-end, and higher-priced performance variants remains resilient.
Mercedes-AMG sold 145,000 vehicles last year, marking one of the strongest performances in the division’s history and a 7 percent increase over 2024. Mercedes didn’t provide a breakdown by individual model, so it’s unclear how many units each AMG variant contributed. What we do know, however, is that 2026 will see the arrival of the all-electric GT 4-Door, a production version inspired by the recent Concept AMG GT XX.
Regional Sales 2025
Mixed Fortunes for EVs
Things weren’t so hot when it came to electrified Mercedes models. Total sales held steady at 368,600 units, but battery-electric vehicle deliveries dropped 9 percent to 168,800. That’s less than half of BMW’s EV total, which rose 3.6 percent to 442,072 units last year.
Even so, there’s potential for a turnaround. The recent debut of the all-electric CLA helped lift EV sales by 18 percent in the fourth quarter, and Mercedes will be watching closely to see if that momentum carries into 2026. Plug-in hybrid models, meanwhile, saw a 9 percent gain over the year.
Another outlier in the results was the G-Class, which had an exceptional year. Mercedes delivered 49,700 units of the rugged SUV in 2025, a record figure and 23 percent above the previous year’s total.
