- The Land Cruiser FJ launches in the Japanese market.
- The ladder-frame SUV gets a 2.7-liter engine and 4WD.
- Priced at ¥4,500,100 ($28,500), it matches the RAV4.
Toyota has officially launched the Land Cruiser FJ in the Japanese market, and the big news is the price tag. The entry point in the legendary off-road family is available in a single fully-loaded trim level with a single powertrain option priced at ¥4,500,100 ($28,500).
This figure closely matches the cheapest RAV4 Hybrid in Japan, which happens to be the rugged Adventure trim. Compared to other Land Cruisers, the FJ costs ¥299,900 ($1,900) less than the 70 Series and is ¥1,279,300 ($8,100) cheaper than the larger 250 Series.
More: The Corolla Turns 60 And Toyota Picks Sport Over Nostalgia In Japan
The VX trim comes standard with Bi-Beam LED headlights and rides on 18-inch alloy wheels finished in Matte Black. The color palette comprises five shades including the pictured Smoky Blue.
The interior is only offered in black, with synthetic leather upholstery. Standard equipment includes a 7-inch digital instrument cluster, a 12.3-inch infotainment display, heated seats, heated steering wheel, and the Toyota Safety Sense ADAS suite.
More: Toyota’s Next Corolla Cross Is Growing Up, And The RAV4 Should Be Worried
The Land Cruiser FJ rides on the IMV ladder-frame architecture which also underpins the Hilux pickup. The Japanese-spec version measures 4,575 mm (180.1 inches) long and has a wheelbase of 2,580 mm (101.6 inches) making it slightly smaller than a RAV4.
The only powertrain option available at launch is a naturally-aspirated 2.7-liter four-cylinder engine producing 161 hp (120 kW / 163 PS) and 246 Nm (181 lb-ft) of torque. The non-electrified mill is exclusively paired with a six-speed automatic transmission and a standard part-time 4WD system with a rear differential lock.
More: Toyota’s Most Powerful Land Cruiser Ever Is A $112K Hybrid Americans Can’t Buy
While Toyota is keeping its cards closed about future plans, there are reports about the potential addition of a mild-hybrid 2.8-liter turbodiesel to the Land Cruiser FJ lineup, although this is not expected before 2029.
For those looking to enhance the FJ’s capability or style, there are plenty of accessories from Toyota, ARB, and Modellista for both the exterior and the interior. Options include roof racks, side steps, rugged bodykits, custom alloy wheels, and various storage solutions.
More: The Land Cruiser 70 Was Built For The Outback, Toyota Just Made One For The City
Toyota has also announced the new Land Hopper – a foldable three-wheeled electric personal mobility vehicle designed as a companion to the SUV. The Land Hopper will roll out in spring 2027, with pricing set to be announced at a later date.
The Japanese launch of the Land Cruiser FJ follows its earlier arrival in Thailand which is also the home of production. The Thai-spec model is priced at 1,269,000 Baht ($39,200), or a full $10,700 more expensive compared to the Japanese equivalent which starts at ¥4,500,100 ($28,500).
More: Toyota’s Record Sales Year Couldn’t Outrun Trump’s $8.8 Billion Tariff Bill
The baby Land Cruiser will also be sold in South Africa, the Middle East, Southeast Asia, Latin America, and India. Europe and North America are off the table due to emission regulations and import tariffs respectively.
Below you can watch the official videos showing the highlights of the new Land Cruiser FJ.
