- Bentley has updated its emblem for the fifth time in its 106-year history.
- The revised Wingled B will make its debut on the hood of a concept car.
- The new study will debut July 8 showcasing a fresh design language.
Bentley’s design DNA has always leaned into heritage, especially when it comes to its iconic “Winged B” emblem. Still, even long-standing traditions make room for change. That’s why the automaker has introduced a subtle yet meaningful redesign of its historic badge.
The updated emblem will make its debut on the hood of an upcoming concept car, set to be revealed on July 8. This model will showcase a new design language for the brand and is believed to be all electric That same day, Bentley will also open the doors to a new Design Studio at its headquarters in Crewe, England.
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This marks the fifth evolution of Bentley’s emblem in the brand’s 106-year history, and it’s the most significant update yet. The overall look remains instantly recognizable, but the wings now feature a sharper, more angular silhouette, losing the lower feathers seen in earlier versions.
At the center, the classic B has been refined to stand alone when needed, functioning as a standalone graphic without the wings. The design is more streamlined overall, though Bentley has resisted the trend toward flat logos. Instead, the new badge retains a three-dimensional effect, using highlights and shadows across a metallic-style surface to maintain visual depth.
The refreshed “Wingled B” was created in-house, under the watchful eye of Bentley’s Director of Design, Robin Page. The final design was proposed by interior designer Young Nam during an internal competition, and was further developed by a small dedicated team.
The original badge, introduced in 1919, was designed by F. Gordon Crosby. Updates followed in 1931, 1990, 2002, and now, in 2025.
New Design Language
Bentley describes the new emblem as the first move in a broader design and brand evolution. A fresh styling language direction will debut with the upcoming “future vision concept car,” which won’t be destined for production but will influence future models.
The company says the concept draws inspiration from “an iconic Bentley of the past,” though it hasn’t revealed which one. A brief teaser video offers a glimpse of the updated badge mounted on a black trim element, just above an illuminated honeycomb-style grille with body-colored detailing.
Details will become clearer on July 8 with the concept’s full reveal. Until then, more teasers may be in store. Alongside the concept, Bentley will also officially open its new Design Studio, a three-story space located within the Crewe campus.
