- Global Porsche sales dropped 10 % despite fresh models arriving.
- China collapsed again as local rivals and EV headwinds hit hard.
- Two models ignored the chaos and grew their sales figures.
Porsche has just released its global delivery numbers for 2025, and the results read less like a victory lap and more like a damage report. Worldwide sales fell to 279,449 cars, an alarming 10 percent down compared to 2024. It’s the steepest annual decline the company has seen in 16 years, dating back to 2009 during the global financial crisis.
More worrying for Porsche is that deliveries dropped in every single region of the world except North America, where they managed to stay exactly flat. Europe fell, Germany fell, overseas markets fell, and China fell…off a cliff.
Also: Porsche Posts Record US Sales, But It Was Bad News For The Taycan
That last one must really sting, though Porsche knew what was coming. Sales in China plunged by 26 percent in 2025 after they had already tumbled 28 percent the year before. Porsche blames tough economic conditions and a slowdown in EV growth across the industry, and it’s hard to argue.
The company is now leaning harder into combustion and hybrid models rather than betting everything on electricity.
Taycan’ a Beating
But local Chinese brands are also moving incredibly fast, in every sense. Cars like the Xiaomi SU7 Ultra offer huge performance at far lower prices, and they’re improving almost monthly. Against that backdrop, the Taycan is having a very rough time. Taycan deliveries fell another 22 percent in 2025 after dropping a staggering 49 percent in 2024.
Porsche Sales by Region
Europe had its own complications. Sales there dropped 13 percent, partly because the combustion Macan went out of production due to cybersecurity regulations. The 718 Boxster and Cayman also ended production in October, removing two more models from the lineup entirely.
Amid all this gloom, two cars simply refused to participate in the bad news. One was the Macan, which, despite its Europe complications, finished the year as Porsche’s best seller with 84,328 deliveries, helped by the arrival of the Macan Electric.
More than half of Macan sales were electric versions, so hopefully the arrival of the new Cayenne Electric can help the big SUV out – its sales slid 21 percent.
Porsche Global Sales by Model
The other Porsche with more staying power than most of its siblings combined is the iconic 911. The legendary sports car managed to grow its sales by 1 percent to 51,583 deliveries and set yet another record. In a year when almost everything else went backwards, Porsche’s icon just carried on as if nothing was happening. In a year of falling demand everywhere else, flat suddenly looks heroic.
Porsche insists this downturn was expected and says it remains focused on a value-over-volume strategy. That may be true, but 2025 still delivered a sharp reminder that even legendary brands aren’t immune to shifting tastes and brutal competition.
