- Neue Klasse iX3 demand is so strong BMW is adding production shifts early.
- Strong early sales bode well for the Neue Klasse 3-Series arriving later this year.
- BMW also upgrades charging, colors, and range for iX3 and other electric SUVs.
The Neue Klasse revolution has barely begun and already BMW has a problem. The good kind. Buyers are snapping up the new electric iX3 so quickly that it’s almost sold out through to the end of 2026, forcing the company to speed up plans for extra factory shifts.
Related: BMW iX3 M Coming As A Quad Motor Performance EV
That’s a big vote of confidence for a car customers haven’t even driven yet. Since its debut last autumn, the iX3 has made up around a third of BMW’s electric orders in Europe. Deliveries only start in March, yet much of the planned output is effectively gone.
To keep wait times from stretching into next winter, BMW is bringing forward a second production shift at its brand new Debrecen plant in Hungary, Auto News reports. The site is BMW’s first factory built purely for EVs, and while it’ll eventually build around 150,000 cars a year, it’s currently still ramping up. Clearly, that ramp needs to get steeper.
This matters far beyond one SUV. The iX3 is the first model on BMW’s all-new Neue Klasse platform and wears a bravely modern Neue Klasse design, as will the upcoming Neue Klasse 3-Series replacement later this year.
If buyers are this enthusiastic about the SUV, BMW executives will be feeling pretty good about the electric sports sedan waiting in the wings.
More Tech, More Color for 2027MY
BMW isn’t wasting time in adding polishing the package to make the iX3 even more desirable, either. From spring, the compact SUV gains an optional 22 kW AC charging upgrade, cutting home and workplace charging times. It also adds Vehicle to Load capability, letting owners power external devices at up to 3.7 kW and making camping trips more sophisticated.
There are fresh paint choices, too, including Eucalyptus Green metallic and Frozen Space Silver, plus some interior trim tweaks and the introduction of new options like a stainless steel loading sill, bright white steering wheel and an M-striped key.
Smaller SUVs Get Some Love Too
And BMW’s older electric crossovers aren’t being ignored this year, even if the iX3 is hogging the spotlight. The iX1 and iX2 receive more efficient silicon-carbide semiconductor components, boosting range by about 25 miles (40 km) depending on version. That’s a handy bump for everyday usability, improving the previously poor range of the best-performing eDrive20 to as much as 319 miles (514 km).
