Toyota Trademarks Supra Name In Europe For Its Upcoming Sports Car

After 14 years, Toyota is readying a successor to the Supra and all things point to it being well into its development stage.

That much is evident by Toyota Motor Company registering the name with the Icelandic office of the European Union Intellectual Property Office (EUIPO).

The trademark was filed on June 3, 2016, more than two years after Toyota made a similar move with the US Patent and Trademark Office (USPTO), SupraMKV writes.

The revived sports car is being co-developed with BMW, which will use the same platform for the Z4 replacement, though the design and engines will be unique to each model.

BMW’s roadster will adopt the brand’s new styling scheme, while the Japanese coupe will most likely be influenced by the FT-1 Concept shown in 2014.

Magna Steyr will be in charge of building the two sports cars at its Graz factory in Austria, starting in 2018, at a rate of 60,000 units per year.

H/T to Motor1

Note: Toyota FT-1 Concept pictured


  • Six_Tymes

    great news! been looking forward to seeing a new one. I hope its not a Supra high price.

    sorry i couldn’t help that one.

    • Tumbi Mtika

      That was actually funny, in a punny way.


    I really hope not become another NSX!

    • Andrewthecarguy

      Exactly! The time is right, people are buying sports cars again. If it looks anything like this, which it can based on the latest Lexus super car, then I don’t see why this wouldn’t be a runaway success. Pricing is key.

  • Tumbi Mtika



  • Trackhacker

    If it will actually look like it does in the renders than this car will be extremely expensive and not anywhere close like the old Supra that was attainable. I feel like the Japanese are all trying to get some money from the 1% of the world. The new GTR & NSX are both cars that are very expensive. For some reason I feel the supra will be in that price range.

    • Tumbi Mtika

      Toyota can make it work. And still kick the GTR and NSX’s asses.

    • Matthew Haucke

      That 1% car for Toyota was the LFA. I reckon this will be more in the range of the Subaru BRZ.

  • MmmPorsche

    That concept looks good. Really good.

  • Vassilis

    This is so great! Can’t wait!

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