Honda Shows The Racing Pedigree Of Its Performance Models

There’s no doubt that Honda’s racing pedigree has suffered a beating in the last two years because of its dismal Formula One performance.

However, in a new commercial, the company wants to remind its faithful that racing DNA is still found in its models and in our opinion, it does quite a good job at it.

The ad starts off with an animation of the Honda Ridgeline Baja racer in action before it sheds its skin to reveal the Honda Civic used in Global Rallycross. The Civic then morphs into a Honda-powered IndyCar which turns into the new Civic Type R, the automaker’s latest and greatest performance model.

As you’d expect, there’s not the slightest mention of the firm’s recent F1 efforts.

Smart move Honda, smart move…


  • Just another Supra fan

    Why is the Ridgeline here?

    • Eythan Aldrich

      ever heard the baja racing in the mojave desert?

      • Just another Supra fan

        But it was on the street……

        • Eythan Aldrich

          so? is there a problem with that?

          • Just another Supra fan

            Well, The Ridgeline is a “truck”. So you pretty much won’t go crazy with it.

          • Eythan Aldrich

            well ever heard that trucks can go off-road…which is consider a sport……ask other trucks in the market today

  • Zandit75

    Haha, I notice the F1 car is not shown!!!

  • Tumbi Mtika

    And because of that fact, they can’t exactly segway the NSX into the equation.

    Oh wait, it’s a U.S. commercial. Nevermind.

  • The Watcher

    I approve this message. My new Honda CR-V steering is way better than my GLA AMG.

  • pureworx

    why would they mention f1? when all they are is a sponsor and engine provider.. they are not a full works team.

    if there is a british version of the add it might show the BTCC touring car instead…

  • Enter Ranting

    This doesn’t explain why there are so many giant fake grilles on the Civic.

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