Porsche Has A Plan To Stop People From Flipping Their Cars For Profit

We all know that the second-hand market has proven to be a gold mine for owners of certain Porsche models but the company now wants to put a stop to this.

Porsche’s head of GT-models Andreas Preuninger doesn’t hide his feelings for the kind of customer who’ll flip a new Porsche for profit.

“I personally like to see my cars being used. That’s what we build them for. They are just too good to be left to stand and collect dust,” he said during an interview with Car&Driver.

“I don’t like this business of people buying our cars to make money on them. That was never our intention. The purpose of limiting a car is not for it to gain value. We don’t want to be laying money on each car’s roof when they run out of the factory.”

Preuninger also admitted that the decision to offer a manual gearbox in the new 911 GT3 pissed off some existing 911R owners who are worried that their cars will lose some of their value.

“When I said we’re not a hedge fund, I’m talking to those people who are yelling at us for offering the manual transmission similar to the R,” he said. “But if there are people wanting to buy cars like that, then as a company we should try to fulfill that, to meet that demand.”

Preventing customers from selling their cars for a profit is a hard task, but Preuninger has already found a way.

“We are monitoring very closely who is flipping cars,” he said. “We do not build too many cars and we know most of our customers well—we like to have a name for every car before we build it.

“If you’re flipping cars, then I think it’s understandable that you won’t get on the list for the next car if we have more demand than supply,” Preuninger concluded. “It’s not a punishment but a strategy: to supply the cars to the customers who will really use them. I think that’s just fair.”


  • Akira

    Well I do have to admit I am impressed by Porsche. Buying a sportcar as a speculation asset is an insult to the people who spent hundreds of hours developping and building it to be the best at driving. And I really laughed at the example of the 911R: it was supposed to be the Porsche’s ultimate driving experience yet I only a fraction of the owners actually drive the car. If their little speculation bubble bursts they will maybe get rid of them and they will land in the hands of people who will actually appreciate the car.

  • Belthronding Tinuviel


    • Matt

      Best Strategy?

      • Belthronding Tinuviel

        absolutely,for Porsche.

    • Bo Hanan

      Porsche should mind its own dam business and just sell cars. Let the customers work it out.

      • Fabio Fantone

        Why? They are the manufacturer and can do whatever they want. Its not as though they won’t find customers who actually want to drive their cars. Let the people who aren’t true driving enthusiasts buy a Lambo or Pagani for their flipping pleasure. Refreshing to see a mfgr say this.

      • Belthronding Tinuviel

        All agreed!

      • Tumbi Mtika

        Sell cars to people who don’t give a crap, and will rip-off others just for a quick buck?

        Porsche designs these cars for a purpose. When they are used as nothing but cash cows, it’s disrespectful to Porsche who put in all that hard work, and to those who just couldn’t get in line in time, but will actually treat it with the dignity it deserves.

  • Six_Tymes

    SMART MAN! He knows reality.

  • B

    It’s should be done years ago.

  • Julien Lachemoi

    At last ! Thank you.

  • alexxx


  • pcurve

    This guy is trying to have his cake and eat it too.

    Porsche has made alot of limited production models in the past as a way to maximize its profit.

    In the past, the company has done a good job gauging demand and made a lot of money. Occasionally though, they goofed and left money on the table.

    If they want to avoid the latter, all they need to do is not do any limited production run. But he doesn’t want that; he wants both exclusivity at the same time maximize profit.

    If he is mad about dealer buying them and flipping for profit, then just make more. If an enthusiast buys Porsche for $200k, but in 3 months finds out that it’s worth $800k, do you really think he’s going to want to drive it?

    “I personally like to see my cars being used”

    Did he really say “my cars”? Christ, the hubris and hypocrisy.

    If he really wants to produce cars that that will be used by his customers, he shouldn’t pretend he’s making a Ferrari flagship. Do a better job gauging customer demand and adjust production accordingly.

    • SteersUright

      Exactly! Very well said! If Porsche was so truly concerned with their cars being used and demand was so strong that the cars can command many multiples over MSRP, then Porsche should simply triple or quadruple production. Bet you’d see many more on the track then!

  • brn

    Ticketmaster could learn a thing or two form Porsche.

    • TheHake

      BRILLIANT! With their Seatwave subcompany. Pigs!

  • Xandao

    Learned from Ford GT stretegy?

  • yawn

    “…my cars…” & “…our cars…”
    My car isn’t owned by Audi – it’s owned by me because I paid for it. Porsche are no different.

    • brn

      Until they sell it to you, they own the car. If they want to not sell you a car, that’s up to them.

  • GobbleUp

    Lmao at anyone buying the 911r above sticker. Good luck with that.

  • runbuh

    So – it’s OK for Porsche to make money, but it’s not OK for others to make money? Regardless of the flipping, more often than not, someone will end up driving one of “his” cars.

    • Shobin Drogan

      Lets say you’re in the market for a car, you’re totally okay with having to wait approximately 1 year to get a car with the specification you want, just because most of the people ahead of you are a selfish private dealers and a-holes that just buys the cars and retails them for a much higher price.
      As a customer you are totally fine with that? That makes sense!

      • Infinite1


      • runbuh

        Life is not always “fair”. You can’t get a Ford GT because Ford doesn’t like you. You can’t get a Ferrari for the same reason. Is it fair? Not a damn bit. At least you *can* get in line with the a-holes and buy a Porsche.

        Also – If you know the car is coming, as a true Porsche nut would know, then you get in line early with your local dealer before the a-holes do.

        Build a relationship with your dealer, and they will take care of you.

        Maybe you’d like it better when desirable cars come out and the dealer adds “additional dealer markup” taking the price way over MSRP. I remember when Vipers first came out, my local dealer literally doubled the price and sold every one of them. Is that a better solution to you?

        • Shobin Drogan

          Ford and Ferrari chooses their customers, PRIMARILY to avoid dealers reselling their cars. They choose customers who would actually keep their cars, why do you think they even do it in the first place?

          Whether or not you know a car is coming isn’t the argument here, not everyone has the money or wants to buy the latest car immediately when it is on sale. Most people in the world aren’t car nuts, that’s just a fact, that doesn’t mean they should be charged a premium or wait way longer than they should. The point is that people are buying cars to not drive them, and merely to make profit. This means they are extending the production time for these cars, this is bad for Porsche’s business and especially bad for their loyal customers.
          You as a car guy should be glad they are against this, unless you are totally fine with paying a premium and waiting longer for your car, that’s up to you.

          • runbuh

            It’s sad to say, but people with money/influence get what they want. Just ask Justin Bieber, or the people, like deadmau5, who are getting a Ford GT. The rest of us just have to suck it up.

            Like I said above: if you want a low production Porsche, you need to develop a relationship with a dealer.

  • TheHake

    THUMBS UP!!!!

  • Felix

    I get his point, however the fact that the value of limited production Porsche’s appreciates is what creates the demand for those cars! This allows the Brand to sell limited runs at huge margins and increase profits. Ferrari makes a big part of its earnings thanks to that! its business above all! Also, wealthy customers flip their cars every 6 to 12 months anyway so you want to retain their business or else they will go where they have better interests at the expense of the Brand…

  • stelvio

    Buyers of limited edition cars like the 911r or 918 should be required to drive on the Nurburgring or Weissach and must get within a certain predetermined time (say 10, 20 or 30sec) recorded by porsches own drivers. They must make full payment before making this test just in case you crash their demo car. This way it can be determined not only if you have the cash but also if you can drive these automotive treasures properly.

  • Infinite1

    They’re trying to put a stop to people and dealers that are trying to capitalize on the limited and special edition Porsches. I don’t see anything wrong with that and in fact, I agree with the fellas here that said this should of been done a long time ago.

  • Sjaak

    High demand and low offer cause high price. The balance is gone. Porsche could try the system used in the football -player world. (every sell-on in the chain means cash, even for the first club). Or raise production. Or obligate the owner to drive every year al least 15.000 km (can simply be checked joining the system for turning back mile-age clocks). The extra money Porsche earns (they are not poor at all) puts Porsche in a fund for training young upcoming racing drivers, with a small wallet. ……

  • Ermal Morina

    Well done Porche,well done!!

  • Tumbi Mtika

    Hell yeah, Preuninger! I only love the GT3 more, realizing it’s a middle-finger to people who tried screwing those over who actually wanted an R for what it is.

    Good work. Take the 4.0 down a peg too.

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