Dodge Confirms Viper Factory Will Close August 31

Fiat Chrysler Automobiles has confirmed that the doors to the Dodge Viper factory in Detroit will be shut on August 31.

In a notice issued to the state, FCA confirmed the impending closure of the Conner Avenue Assembly Plant and said that it intends on offering the 87 employees impacted by the closure positions at its selection of other plants.

Interestingly, FCA spokeswoman Jodi Tinson said that the Conner Avenue facility will remain part of its commitment to Detroit but failed to elaborate on what the future holds for the factory.

Killed off predominantly due to weak sales, the Dodge Viper has been in production since 1992 and built at the Conner Avenue Assembly Plant since 1995, albeit for a hiatus between 2010 and 2012.

Despite dwindling interest in the Viper, sales are actually up 33 per cent this year as enthusiasts look to purchase one of the final units to be built.


  • Craig

    Yet another stupid decision. For such creative people it’s amazing how unimaginative they are. The Viper could easily have been saved.

    • Kash

      You, me, and plenty of others see that it could easily be saved, but to Marchionne it’s the market and consumers being idiots and not understanding the car. Instead of making a car to fit the market he wants the market to bend to the car.

      Don’t forget, instead of fixing the 200, a very nice looking car even in base spec and trying to make it a better competitor in the market via pricing or anything really, he kills it off after trying to find someone else to build it.

      • Craig

        I could not agree more! Even the Dart could have been saved.

        • fabri99

          So I’m not the only one who thought the Dart was actually quite promising?

          • dj_aris

            The Dart has the undepinnings of Alfa Romeo Giulietta, one of the best handling euro hatchbacks.

          • Jason Miller

            An SRT version would have helped, which they kept putting on the back burner and then cancelled.

          • Kash

            Nope, I even saw the potential, it just needed the right suspension and engine. If they played into the ricer scene like the the Neon did with a huge wing taken from the Viper and a turbo4 engine, it would’ve sold a lot better even in it’s over inflated size.

      • TheHake

        Marchionne is a real pest.

      • Infinite1

        Agreed, it could of been re-designed or built for the current market. But he just decides to kill it off instead

        • Kash

          Figure they’d have to go into the next gen to make the Viper a competent car that isn’t designed to be purely low volume anyway, but just killing it off all together is unforgivable and I’m saying that as someone who would never buy a Chrysler product, even before Fiat bought them, but the Viper is still the Viper and it had TONS of potential even in the current gen.

  • Bash

    Sad and Depressing!!

  • fabri99

    That’s very sad. The Viper had so much potential, it’s a shame FCA is run by an idiot. Some very nice designs, some very nice ideas, all thrown away due to stupid choices. It almost seem like even they don’t believe in it… And how can we trust a car company that doesn’t believe in its products? I wonder how people who work for FCA must feel… Not only the workers themselves, but even those who spent time and energy on a project, on a good design and on engineering a car, just to see Marchionne give up on it.

  • Auf Wiedersehen

    huhuh…well thasright, BUT FOR ONE LAST HOORAH! Let’s tie three of our hottest sumbitches together boys and burn some gotdamn fuel and some flippin tires! whoooohooo! Heeheeheehee! Yeeeeehaaaaa!!! Ahhhhahahahaha!!

  • john1168

    This sucks. I’m more of a Corvette guy but I always enjoyed the competition between the Viper and the Vette and I always appreciated the performance and rawness of the Viper. For this car to go away because they can’t figure out the airbag issue is total horse $h!t! That Dip-$h!t heading up FCA just doesn’t want it anymore. They could do an all new model or just redesign the interior, a pillars and roofline and I think all would be well again but clearly FCA isn’t interested. A sad day indeed.