Are The New Genesis 90, Lincoln Continental, And Volvo S90 Worthy Alternatives To Germany’s Luxo-Barges?

German and Japanese automakers typically dominate the luxury sales chart but Roadshow recently decided to check out alternative sedans from Genesis, Lincoln, and Volvo.

While they may not have the cachet of BMW or Mercedes, the Genesis 90, Lincoln Continental, and Volvo S90 have plenty to offer and cost significantly less than cars like the 7-Series and S-Class – though to be fair, despite their bigger size, they are mostly considered rivals to the 5-Series and E-Class.

Kicking things off is the G90 which stickered for $71,550. It comes equipped with a 3.3-liter V6 that produces 365 hp (272 kW) and 376 lb-ft (509 Nm) of torque. Thanks to all-wheel drive and an eight-speed automatic transmission, the car can “hustle” while also emitting a pleasant exhaust note. Despite having an upscale interior with tons of space, the car was knocked for not having a touchscreen infotainment system and not supporting Android Auto or Apple CarPlay.

The Lincoln Continental wasn’t much cheaper as it cost $70,940. That seems pretty pricey for a Lincoln sedan but the car features a twin-turbo 3.0-liter V6 engine that develops 400 hp (298 kW) and 400 lb-ft (541 Nm) of torque. Despite being the most powerful sedan in the test, the reviewers noted the car isn’t “jaw dropping fast” and is the only one in the group to have a six-speed automatic transmission. However, there’s still a lot to like as the car comes loaded with technology and has tons of rear seat legroom.

The Volvo S90 was the cheapest of the three and cost around $66,000. Unfortunately, the model came with a turbocharged and supercharged 2.0-liter four-cylinder which was deemed unrefined. The engine was also the least powerful with 316 hp (235 kW) and 295 lb-ft (400 Nm) of torque but, on the bright side, it returns 22 mpg city and 31 mph highway.

That bad news doesn’t stop there as review notes sport mode ruins the driving experience and the optional 20-inch wheels result in a bad ride. The interior is also the smallest of the three models and the infotainment system was slow.

In the end, the G90 came out on top as it has a good combination of performance, comfort, and space.


  • Obsequious Lickspittle

    What’s life without choice?
    Better with than having less to choose from.

  • Bill Nguyen

    The Continental just looks sad next to these two, doesn’t it? I thought I’d love the Conti, but when I started seeing them in person, and how off their proportions were, I know I wouldn’t ever buy one. The other two look suited to their price ranges.

  • gor134

    Where’s the CT6 or XTS V-Sport? Why not us the S90 T8

  • mccarluvr123

    The S90 is more of a 5-series/E-class/A6 competitor as in regards to size. The other two compete in a larger size class (7-series/S-class/A8), though they are closer to the class below as far as price is concerned. This comparison seems to be based on price rather than size. I’d be curious to see one based on size instead, since that’s usually how view cars as competitors.

    • Marty

      I think that is a quite common problem, is the “class” based on size, price or brand perception?
      Like when an Opel Signum is compared to a BMW 3 series, even though the Opel is actually more the size of a 5 series. And a BMW 3-series is comparable to an Opel Astra size wise.

      So, obviously the “premium” sticker is worth one step in size 🙂

    • Cobrajet

      Not the Continental, that’s still 5-series/E-class/A6 size. The Town Car was what Lincoln had in the larger size class.

  • Dennis James


  • John F. Murphy

    I think the Lincoln Continental would have won. Better tech than the Genesis G90, also more power, torch, and more room in both seating areas and the trunk. You need the power if you are hauling 4 or 5 American’s.

    • brn

      I don’t understand why they twice knocked the Lincoln for mileage, when it’s effectively identical to the Genesis. 16/24 vs 17/24. I think the automotve press’s love affair with Genesis lingers.

      • John F. Murphy

        I agree, they don’t listen to themselves.

    • bd

      Eh, pretty much every comparison btwn the 2 have had the G90 winning (and sometimes, not even close).

      Plus, the Conti and the S90 (along with the Cadillac XTS and Acura RLX) are generally placed in the midsize and not the flagship segment.

  • Rocket

    The Genesis would be my choice for sure. I could probably live with the Conti, but I have no interest in the Volvo. It might look like a $60k+ luxury car, but it does not drive like one. Good to see somebody in the media acknowledge that.

  • Tostik

    Man, the G-90 and the Lincoln Continental have that awful shiny plastic “wood”. A deal killer right there. How ’90ish! And no mention of the incredibly comfortable Volvo seats? If you’ve ever had a bad back injury, like me, you will surely know how superior Volvo seats really are. No contest. The S-90!

    • bd

      So do Mercedes and BMW (albeit there are other choices for open-pore wood; something that Genesis offers in the Korean market).

      • Tostik

        Interesting about Mercedes and BMW. My wife’s old 1998 V70XC had that shiny, glossy wood, and I didn’t think much about it. The S-90’s wood is so much nicer.

    • Belthronding Tinuviel

      damn right!

    • nellydesign

      Except it’s real wood in both… sooo…

      Because it is glossy instead of matte that makes it plastic?

      • Tostik

        I just think that that shiny wood looks plastic-ie. To be honest, not awful, but no comparison to the S-90’s wood.

        • brn

          A little steel wool will take care of that shine.

    • Jim Smith

      The G90 wood may be shiny, but it’s not plastic. It’s wood.

      • Tostik

        Yeah, but I think the luxury market has moved on from on from the shiny wood. My wife’s 1998 Volvo V70XC had that shiny wood too, and I never thought anything about it. But the S-90 is a significant step up from that. When you see that wood, you’ll never want the shiny stuff again.

  • getoffme

    The Cadillac was not even considered. That says a lot. LOL

  • brn

    People can argue about their preferences. The fact is, they’re close. They both undercut the rest of the luxury industry. Kudos to both.

    • Tostik

      As a Volvo partisan, I agree.


  • Craig

    And if you want – you can get a G90 with a V8.

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