Ford CEO Says Dumb Cars Have No Future, Only Smart Ones Will Survive

Ford CEO Jim Hackett feels that once the roadways become connected, only the “smart” will survive as future cars will rely heavily on brainpower to function.

Hackett is pushing to accelerate Ford’s move into connected, electric and autonomous fields, trying to reverse a three-year stock slide with investors perceiving the blue oval as currently trailing behind GM, reports Autonews.

“Ford’s future is not about giving up the car,” said Hackett at the Michigan CEO Summit in Detroit. He then added that there are “no dumb cars in the future.”

This year, GM shares have gone up by 21%, whereas Ford has fallen 0.6% – the latter remains dependent on profits from big truck sales. However, moving forward, Ford is hoping that new mobility areas will start paying dividends.

“We have to evolve these things to be ever smarter,” added Hackett, mentioning how cars in the future will be able to see things that humans can’t.

“For a while, we didn’t see the computer as an integrated aspect. Now, think about it, my vehicle is a rolling computer.”


  • Spyderdrifter

    I don’t care how ‘dumb’ Ford may consider my car, but when this sort of tech becomes reality, and all those ‘connected’ cars fail due to some event, and mine still works, it won’t look so dumb anymore. Long live the enthusiasts who love older cars and refuse to give them up.

    • Status

      “Long live the enthusiasts who love older cars and refuse to give them up.”

      You know Pontiac fan clubs were like that. Always excluding any Pontiac made after 1987, getting confused when their membership of balding Whitesnake fans was dwindling, or wondering why younger people didn’t have thousands of dollars of disposable income to rebuild a 45 year old muscle car.

      What I’m getting at is that if you’re going to be a hold out for your dumb (relatively) older car, you can’t expect to see yourself as some kind of revolutionary within your little enthusiast circles. Finances and ease of ownership will decide if you will keep your car or dump it.

    • SteersUright

      The near future will be interesting. Im so curious if custom fabrication shops will largely all close down, if anyone will actually own anything, or we’ll just subscribe to services, etc. Hard to know. I for one, LOVE working on cars with my own hands and then driving the crap out of them with my own two hands on the wheel.

  • MarketAndChurch

    “new mobility areas”

    what does this even mean? Is ford getting into bicycles? Ford-built buses? Ford-branded shoes?

    • KareKakk

      Helicopter helmets (literally ment; put the helmet on your head, push start and chop away…) and jet suits?


    • Status

      You think Ford (or any other automaker) would go from town to town making custom road mapping software with their own infrastructure additions? You’re fooling yourself.

  • Obsequious Lickspittle

    Ford CEO Says Dumb Cars Have No Future, Only Smart Ones Will Survive
    Let’s talk about the Ecosport, shall we?

  • Kagan

    That is because you force through it!

    Pure future!

  • DGC

    I am just going off the title…. SO if dumb cars won’t survive then why is Ford dropping the Fiesta and not expanding the Focus line in the States but not the Expedition, Future Bronco, Edge and larger SUVs….? They are dumb to me personally…. Ford I respected you in the early 2000, but you are loosing it everyday….

  • fabri99

    I wish it were the same for dumb people.

  • Paul

    I think this future is a long ways off because of our current system and its boondoggles.

    • p23w

      I would use the analogy to “dumb” and “smart” cell phones. “Dumb” cell phones are not going away and “smart” cell phones are technologically and life consuming. Hackett sounds like he selling the Board and the shareholders on an investment strategy. Meanwhile I await Ford on its’ promise to deliver on Smartlink which was supposed to become available in the Summer of 2017.

  • SteersUright

    What about “dumb” people?

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