Would You Buy The Genesis G90 Over Its More Established Rivals?

In case there’s still some confusion regarding the Genesis brand and its not-so-wide range of products, here’s what you need to know.

Genesis is to Hyundai what Lexus, Acura and Infiniti are to Toyota, Honda and Nissan. As of right now, Genesis only sells the G80, G80 Sport and this, the G90 full-size luxury saloon, a direct rival to the likes of the Mercedes S-Class, Audi A8, BMW 7-Series, Lincoln Continental, Lexus LS, Cadillac CT6, Jaguar XJ and Kia K900.

What Doug DeMuro found while reviewing the Genesis G90 is that it’s a surprisingly well put together product, with a refined, high quality interior, plenty of room in the back and more than decent straight line acceleration, thanks to the 3.3-liter 365 HP V6 engine.

After analyzing its quirks and features, and driving it around for a full day, DeMuro went on to describe the G90 as being “90% of the way to an S-Class.” Whether that’s high praise or just another indication that the car simply isn’t good enough, is something the market will eventually dictate.

Genesis actually had a really strong Q4 in 2017 with regards to G90 sales. The Korean full size luxury saloon trailed only the S-Class, CT6 and 7-Series, and reached more U.S. customers than the Lexus LS, Audi A8 or Jaguar XJ.

Question is, would you spend just over $70,000 on one? Adding an extra $10k would help you land something German, like the 7-Series.