Would You Buy The Genesis G90 Over Its More Established Rivals?

In case there’s still some confusion regarding the Genesis brand and its not-so-wide range of products, here’s what you need to know.

Genesis is to Hyundai what Lexus, Acura and Infiniti are to Toyota, Honda and Nissan. As of right now, Genesis only sells the G80, G80 Sport and this, the G90 full-size luxury saloon, a direct rival to the likes of the Mercedes S-Class, Audi A8, BMW 7-Series, Lincoln Continental, Lexus LS, Cadillac CT6, Jaguar XJ and Kia K900.

What Doug DeMuro found while reviewing the Genesis G90 is that it’s a surprisingly well put together product, with a refined, high quality interior, plenty of room in the back and more than decent straight line acceleration, thanks to the 3.3-liter 365 HP V6 engine.

After analyzing its quirks and features, and driving it around for a full day, DeMuro went on to describe the G90 as being “90% of the way to an S-Class.” Whether that’s high praise or just another indication that the car simply isn’t good enough, is something the market will eventually dictate.

Genesis actually had a really strong Q4 in 2017 with regards to G90 sales. The Korean full size luxury saloon trailed only the S-Class, CT6 and 7-Series, and reached more U.S. customers than the Lexus LS, Audi A8 or Jaguar XJ.

Question is, would you spend just over $70,000 on one? Adding an extra $10k would help you land something German, like the 7-Series.

  • Bo Hanan

    Over 15 minutes of talking about the tech is just too much. Doug often gets lost in the weeds.

  • Adi

    The combination of aluminium and plastic buttons is a joke. Either make them all plastic or all aluminum. The best example of this is the FM button in the back which he pointed out. Like why would they do that. Plus competitors have all the buttons made out of aluminum.

  • Compare the G90 interior to the Audi A8 and the Hyundai is lightyears behind.

    • Rocket

      I disagree. The Audi is elegant, but real buttons rule. Shame on Audi for forgetting that. When it comes to car interiors, function > form every time.

    • Merc1

      Correct. The design is like from a 90’s Japanese car.


    • donald seymour

      As @HotRod88:disqus stated, I disagree as well. I sat in the G90 and it felt very classy and modern with traditional touches. Audi on the other hand, is (the new word for the day,) pretentious and tacky in my opinion. It doesn’t have the right visual balance in my opinion.

      • Craig

        I agree. The new Audi interiors are very clinical. Sterile.

  • Finkployd

    my god, YAWN !!

    • lapirk

      i usually watch his videos to sleep at night

    • Bo Hanan


  • Bo Hanan

    At least it’s not that little girl from Vehicle Virgins.

  • Ron

    To answer the question in the headline… absolutely NOT.

  • Rocket

    Yes, if I were in the market for a full size luxury sedan, the G90 would be at the top of my list.

    • donald seymour

      You and me both Buddy.

  • DMax

    90% of features of an S-Class. 0% status.

    • Merc1

      It doesn’t even have 90% of the S-Class features.


  • Bill Nguyen

    Man, I really hate how in every review of a Korean car the host has to mention how surprised they are Koreans could make such a good car, how far they’ve come from making shitboxes, etc.. like, they’ve been making great cars for awhile guys, it’s getting really old.

    • Jp

      Can’t agree more.

    • Merc1

      If you consider the last 4-5 year a while sure.


      • Bill Nguyen

        The car that really got people’s attention was the previous gen Sonata right? Well, that came out back in 2008 (2009 MY), so it’s been like a decade. And it’s not like their cars were terrible the generation before that either…

        • Merc1

          Getting people’s attention is different from building a really good car, that Sonata was just ok at best. They haven’t been building good cars on the whole for 10 years, it’s been like the last 4-5.


          • donald seymour

            I disagree Merc, It’s been about 10 years of steady quality.

          • Merc1

            Nah it’s been about 5 with cars that actually drive like anything. Just making them not break down isn’t the only part of quality.


    • donald seymour

      PREACH BROTHER! AND LET THE CHURCH SAY YEAH! I’m tired of it myself as well. It pisses me off.

  • FoxJ30

    If I could swing an S class, then I’d get an S-class. No competition. If competing on price, I’d pick the E-class (or S6) over the G90. If we had to stick with large car in the $70s, I’d get into a Jag or negotiate for a base A8 before even considering a generic looking Genesis with no prestige. Because let’s face it – a $40k Avalon or Impala is nice enough to ride in and fast enough to get out of their own ways. Spending double that kind of money better come with a bunch of intangibles.

    • Merc1

      Interesting way to look at it.


  • HaltestelleLuitpolthafen

    I’d take it over any in the class other than the S Class itself.


    The best reason I can think of is because some of the authors here are fans. I’ve seen so many articles from the same YT channels and whatnot it’s insane. I don’t say anything because if I do my comment gets removed.

  • Enter Ranting

    It’s an amazing car. Once Genesis developes their own distinctive design language, watch out Germany.

    • Docservlet!

      It’s a crap car.

  • Craig

    The price doesn’t bother me. And I am not a ‘badge snob’ – so that’s no problem. And I think the car is great. The ONLY THING that concerns is [are?] the dealers. Would I be able to count on ex-Hyundai Pony salesmen/servicemen to probably care for my new G90?

    • They are building separate dealerships for Genesis, so the experience will be different from Hyundai/Kia.

      • Craig

        Eventually. But that will take time.

  • Docservlet!

    Ahhh…does it make you mad that I criticized your precious caddy? Poor lady….

Huawei To Use 5G To Develop Advanced Self-Driving Car Radars

Huawei is looking to increase its presence in the autonomous technology industry.

VW Will Let You Test Drive A Touareg For Two Days In The UK

UK pricing for VW’s flagship SUV kicks off from £49,135 in SEL trim with a V6 diesel.

China-Bound Skoda Kamiq GT Joins The Crossover Coupe Party

The Kamiq GT will be officially launched on November 4 and is limited to the Chinese car market.

Subaru WRX STI EJ20 Final Edition Drops The Curtain On Legendary Engine

Subaru will build 555 units of the WRX STI EJ20 Final Edition, and all are destined for the domestic market.

Levorg Pre-Production Prototype Shows Subaru’s Next-Gen Mid-Size Wagon

The new Levorg will launch in Japan in Q2 2020 with a new boxer engine and a comprehensive safety gear suite.

Mitsubishi Super Height K-Wagon Concept Previews Roomy Kei Car For Japan

Mitsubishi claims its latest kei car features the largest rear door opening and back seat legroom in its class.

2020 Alpina B3 Sedan Takes A Swing At The Upcoming BMW M3

Alpina’s 3-Series-based sports saloon boasts 455 HP, hits 62 mph in 3.8 seconds and tops out at 188 mph.

Mitsubishi MI-Tech Concept Packs Augmented Reality Windshield, Sophisticated PHEV Drivetrain

The MI-Tech Concept’s plug-in hybrid system features a gas turbine engine-generator and electric motors in all four wheels.

2020 Mazda CX-8 Unveiled With More Features, New Special Edition

Making its debut at the Japanese event, the updated CX-8 is already on sale in its home market.

Is Ford’s Mustang-Inspired Electric SUV Going To Be Rear-Wheel Drive?

That piece of info was picked up in an Electrify America press release, along with mention of an extended battery, but has since been deleted.