Cadillac President Says To Expect A “Far Broader” V and V-Sport Lineup

Cadillac’s sedan-focused lineup is hampering sales but help is on the way in the form of the XT4 crossover which will be unveiled at the New York Auto Show later this month.

While it’s only one model, Cadillac President Johan de Nysschen recently told Motor Trend the XT4 as well as other upcoming crossovers will be “exciting, athletic and very attractively designed but also functional.” The model will slot beneath the popular XT5 and it is expected to be offered with a plug-in hybrid powertrain as well as an “entirely new series of efficient and powerful engines.” Rumors have suggested one of the choices will be a turbocharged 2.0-liter four-cylinder that develops around 275 hp (205 kW).

The decision to focus on crossovers isn’t surprising as consumers have an insatiable demand for them. Just looking at Cadillac’s sales chart reveals the XT5 outsold the ATS by a margin of over 5:1 in the United States last year.

de Nysschen blames the decline in sedan sales on several different factors including low fuel prices which mean consumers aren’t too worried about fuel efficiency. The executive also noted America’s crumbling infrastructure means “roads no longer support high-performance sport sedans and ultra-low profile rubber.” de Nysschen also laid blame on a familiar target, the younger generation, by saying they’re “less tuned into dynamics and handling” than their parents. This seems like an odd criticism as some Cadillac models, driven by older generations, had the handling characteristics of an aircraft carrier.

Millennial bashing aside, de Nysschen said Cadillac’s range of high-performance V-Series models isn’t going away anytime soon. He said every model won’t receive the V-Series treatment but we can expect a “far broader” V and V-Sport lineup in the future. Nothing is official but a CT5-V is virtually a given and there have been countless rumors about a high-performance Escalade V.

more photos...

Photo Credits: S. Baldauf / SB-Medien for Carscoops

  • AstonMartin

    That’s fine for the SUV’s, however, produce the Escala and I’ll be elated.

    • DMax

      If you look closely at this camoed CT5, it has a lot of Escala lines, especially the rear is the most obvious now. I’m looking forward to this car. Should be a breath of fresh air next to stale Germans.

  • Bo Hanan

    Johan blames the decline of Caddy sedan sales on everything but Caddy’s current line up.
    Maybe their target should be Dodge and not the Germans. There are for more Chargers on the road than Caddy’s.

    • Status

      Since when was Dodge luxury brand?

      • Merc1

        Yeah I’m trying to figure out what that has to do with Cadillac.

        M

        • Bo Hanan

          Everything.

      • Bo Hanan

        That’s my point. Caddy needs to take baby steps.

        • Status

          But you’re missing the point; Dodge is beneath Cadillac and always has been.

          A Dodge would have aspirations to be as much as it could be Cadillac, whereas a Cadillac would have aspirations to win back the mantle it lost to Mercedes 60 years ago.

          If Cadillac needs to take baby steps, Dodge would need to make it the Oort cloud.

          By the way, shouldn’t Dodge be subordinate to Chrysler anyway?

          • Enter Ranting

            Dodge Charger and Challenger interiors are better than those found in a Cadillac.

          • Status

            On a 25 year old platform versus a 5 year old platform? I don’t think so.

          • Enter Ranting

            What difference does platform age make to the quality of the interior? Cadillac interiors are a jumbled mess of cheap materials, crooked seams and a disastrous infotainment system. The base gauges on the ATS look like they came from a riding lawnmower. Cadillac interiors make Dodge interiors look like those of a Bentley.

          • Status

            The platform does make a difference as those hard points along the are firewall, pillars, floor pan, and headliner are all fixed points that cannot be changed. Why do you think some cars that have been in production for over a decade can boast of interchangeable interior parts with newer models?

            That, and well I don’t see wood or mirco suede a Charger. It tells you how far behind FCA is.

    • Merc1

      Dodge? What? Dodge is totally irrelevant to Cadillac.

      It’s time for Cadillac to go back to being pure luxury. A big, bold, extremely luxurious, well crafted, power luxury car with decent road manners, meaning it has good if not outright athletic handling. There is a reason why they sell more XTS’ than their other sedans.

      M

      • Bo Hanan

        “time for Cadillac to go back to being pure luxury. A big, bold, extremely luxurious, well crafted, power luxury car with decent road manners”
        This is a ridiculous statement because Caddy has never been any of that.

    • Moveon Libtards

      You are not very intelligent. So I wont comment further.

  • Merc1

    There is absolutely no reason why they shoudln’t do a Escalade V for the next generation with the new V8 that is supposedly coming for the CT6. CT5 V and V Sport models should be on deck also.

    M

    • Ron

      Agree. I think it is one of the biggest missteps for the current lineup. Cadillac has nothing to compete with the S-Line, F-Sport, M-sport etc from its rivals. Makes no sense.

  • “less tuned into dynamics and handling” than their parents” how this is even possible? Youth these days don’t like handling???

  • getoffme

    Just blow up Cadillac already like Pontiac.

    • Moveon Libtards

      So says the guy who clicked on the Cadillac story to see what was up.

    • Ron

      Cadillacs global sales went up 15.5% and that is before their onslaught of new products. China alone saw a sales increase of 53% so tell me why Cadillac should be “blown up”? I get it that Americans have turned their back on anything and everything that comes from Detroit, no matter how good it is, but it seems the rest of the world hasn’t. I have an ATS-V and I can tell you it is a fantastic car and better or on par with any German or Japanese car I have ever owned.

      • getoffme

        Made in China.

    • Status

      Cadillac makes money. Pontiac didn’t.

      • getoffme

        Hahaha right.

  • Moveon Libtards

    Coming from the idiot who wrote his post in ALL CAPS like 6 year old throwing a temper tantrum in a supermarket with his mommy.

    Triggered much? You really need to get for your American inferiority complex. It will destroy you.

  • Moveon Libtards

    Look forward to the new Cadillac crossovers. Will be the first show of de Nysschen’s design and brand direction. Cadillacs already outperform BMWs and Mercedes of the same price, so if they nail down the details these could be massive hits.

TechArt GTsport ‘1 Of 30’ Sends Off The Current Porsche 911 Turbo S

640 horsepower makes a fine swan-song from TechArt for the outgoing Porsche 991.2 Turbo S.

Can The Jaguar I-Pace Keep Up With Tesla’s Model X?

They might be all-electric, but these two pack quite a punch – but which one is faster in a straight line?.

Cadillac XT5 Gets More Equipment, $1100-2500 Price Hike For 2019

New safety tech in the standard equipment list is the main reason for higher XT5 prices.

BMW X4 Driver Hits An X1 Trying To Overtake, Almost Rolls Over

That was a serious error by the X4’s driver, and they really should consider themselves lucky.

Drifting The Alpine A110 On Track Will Put A Smile On Your Face

With 252PS driving the rear wheels and a balanced chassis, the A110 powerslides at will.

Just In: This Is The 2019 Aston Martin DBS Superleggera

The wild Superleggera makes the DB11 AMR look restrained by comparison.

Brabham Wants To Race And Win Le Mans With BT62 Hypercar

Brabham could race in the top class alongside Ferrari, McLaren, Aston, Mercedes and Toyota.

VW Launching Armada Of Petrol- And Diesel-Powered Models And EVs By 2024

In the next five years, the German brand will introduce no less than 17 all-new vehicles.

New Peugeot 308 Due In 2020, GT And GTi To Be Electrified

The next 308 will be underpinned by an evolution of the EMP2 platform and be slightly bigger, yet lighter.

VW’s New 254 HP Amarok Diesel Starts From £34,325 In The UK

The V6 TDI Amarok has a permanent all-wheel drive system and an 8-speed auto.