General Motors has taken a subtle dig at Tesla and Nissan with its new commercial promoting the Cadillac CT6 and its Super Cruise driver-assistance system.
The 15-second ad spot depicts a CT6 cruising down the highway and passing both a Nissan and Tesla Model S, two vehicles which are also available with semi-autonomous driving systems.
Unlike Nissan’s ProPilot system and Tesla Autopilot, GM’s Super Cruise system allows drivers to take their hands off the wheel on highways. It uses real-time cameras, sensors, and GPS to monitor the world around it. To ensure that the driver can take control at a moment’s notice, a small camera is fitted in the steering column.
For Tesla customers, Autopilot is a costly option and on the CT6 Premium Luxury trim, also sets Cadillac buyers back $5000. However, the range-topping CT6 Platinum comes standard with Super Cruise.