GM Takes A Subtle Dig At Nissan And Tesla With Super Cruise Commercial

General Motors has taken a subtle dig at Tesla and Nissan with its new commercial promoting the Cadillac CT6 and its Super Cruise driver-assistance system.

The 15-second ad spot depicts a CT6 cruising down the highway and passing both a Nissan and Tesla Model S, two vehicles which are also available with semi-autonomous driving systems.

Unlike Nissan’s ProPilot system and Tesla Autopilot, GM’s Super Cruise system allows drivers to take their hands off the wheel on highways. It uses real-time cameras, sensors, and GPS to monitor the world around it. To ensure that the driver can take control at a moment’s notice, a small camera is fitted in the steering column.

For Tesla customers, Autopilot is a costly option and on the CT6 Premium Luxury trim, also sets Cadillac buyers back $5000. However, the range-topping CT6 Platinum comes standard with Super Cruise.

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  • Jay

    Doesn’t matter I’d never trust a cars computer this much. I think once we can have a blind person behind the wheel of an autonomous vehicle we have nothing.

  • Moveon Libtards
  • Moveon Libtards

    But it is still a whole lot more advanced than the fault Tesla tech.

    Good job, GM!

  • ejd1984

    When GM wants to, they can really innovate. The problem is they can be so far ahead of the cure, the new technology can be seen as a failure.

    Example.
    Traction Control – 1971 Buick Riviera GS
    Airbags – 1973 Oldsmobile Toronado

    • Alter Ego

      Just wondering, when has GM been too far ahead of the curve?

      • Dr Strangefinger

        If you have to ask, perhaps you shouldn’t be asking.

        • Alter Ego

          Lol what does that mean? I don’t know GM’s inventions so.. I shouldn’t ask?

      • Status

        Well, you remember the EV1 and LED taillights?

        • Alter Ego

          I forgot about the EV1. I remember seeing one a long time ago. Sad they were killed.

      • Bo Hanan

        V8-6-4…. Oh, never mind.

        • Alter Ego

          I know GM has created new technologies (first /production/ V8 being one of them) but I was wondering when those inventions were so ahead of the curve that they were considered a failure, like OP said.

  • Status

    True. Dealers only know how to sell cars in the showroom. Dealers don’t know anything about customer experience and often confuse the phrase with customer service, of which they further confuse with repair and parts service.

  • MAYBE DITCH THE LIGHT ON THE STEERING WHEEL. IT’S NOT A FERRARI.

  • DJ

    See previous article re: UBER death race 2018 going on now in AZ

  • Robert

    Cadillac basically attempted to do this but received pushback from dealers who lawyered-up ultimately stalling the process.

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