Hyundai Le Fil Rouge Concept Brings Mathematical Perfection To Geneva

Hyundai’s unveiled the ‘Le Fil Rouge’ concept in Geneva, in an attempt to unify its past, present and future designs all at once.

The new concept introduces the brand’s Sensuous Sportiness theme, which will be embodied by all future Hyundai vehicles, from sedans to SUVs. The goal, aesthetically, is to create “emotional value and desirability” while achieving harmony between proportions, architecture, styling and technology.

“Le Fil Rouge is a reinterpretation of Hyundai’s design DNA that originated from the brand’s historical Hyundai Coupe Concept in 1974,” stated Hyundai design boss, Luc Donckerwolke. “Building on our long history of creating distinctive and sporty character in vehicles, we will open a new era for Hyundai design.”

This concept is said to have a proportional character based on the golden ratio – a mathematical ratio found in nature. This is achieved through a long wheelbase design, large wheels and short overhangs. Meanwhile, the dash-to-axle distance provides a comfortable driving position, whereas the high belt line completes the overall aesthetic.

Other notable exterior features include how the front and rear pillars, as well as the roof, blend into the silhouette of the concept, whereas the interior design mirrors what you see on the outside thanks to what Hyundai calls ‘Tube Architecture’.

The cabin design differentiates between the needs of the driver and passenger. Where the front passenger seat is meant to maximize comfort and offer sufficient leg room, the driver’s seat is designed with optimized ergonomics in mind. Also worth pointing out is how the wrap-around architecture of the cabin emphasizes depth, in turn creating a calm and spacious environment for passengers, according to the Korean automaker.

As for what type of technologies one might find on-board the Le Fil Rouge concept, there is a two-way air ventilation system, high-tech fabrics and a panoramic floating display with haptic feedback.

more photos...

Image credits Guido ten Brink / SB-Medien, NP, Manufacturer

  • Carparral


  • donald seymour

    This sibling death battle may have gone too far.

    • LWOAP

      No it hasn’t gone far enough.

      • donald seymour

        Oh, my, I just saw a vision of you throwing a serrated wooden stick to Hyundai and Genesis and telling them there only one can be at the top. And Genesis says to you, “But Boss, you promise me that I would be the flagship! You PROMISED!” With a smirk on your face, you grind and say I lied. And you turn your back on them and walk way.

        I wonder who picked up the stick first?

        • LWOAP


        • Tumbi Mtika

          This is perfect.

  • Ary Wisesa


  • Zandit75

    Damn, I’m liking this alot!!

  • Miknik

    WHy is this a Hyundai and not a Genesis?

    • Rj Mansfield

      Because Genesis has something entirely new and different coming for us at the NY Auto show

      • Miknik

        I meant that class wise; This looks like a luxury 4 door coupe, and given the market position, that should make it a Genesis, not a Hyundai…

        • Rj Mansfield

          Very true, I guess Hyundai wants to take the Mazda approach with mainstream premium. Gets me even more curious for what they have in store for Genesis.

      • Miknik

        I meant that class wise; This looks like a luxury 4 door coupe, and given the market position, that should make it a Genesis, not a Hyundai…

        • Waleesa1

          It should be a Genesis. However, notice it’s a Genesis designer that speaks about the car. Another Genesis designer, Sang Yup Lee is also in one of the images.

    • paulgdeaton

      I am sure no Hyundai in the foreseeable future will actually be built with this level of luxury; concept cars are meant to be exaggerations of what is actually in store. I do like the design language, but I also think it might not translate well onto a smaller – and particularly a shorter – vehicle.

      Nevertheless, Kia showed us that a modern and unique design can do wonders for the image – and sales – of a brand, so it is only natural that Hyundai should look for something new. It will be interesting to see how this translates into real-world production cars.

      On the other hand… if Genests had started out with a vehicle that looked like this… it could have really stood out in the market…

  • Elpatore

    W O W .

  • I actually like it, this is what Genesis should look like honestly.

  • Infinite1

    Looks like a future Genesis platform

  • Felipe Politano

    It reminded me of the great Ferrari 456GT, one of my favorite Ferrari designs of all times… of coursed a lot watered down, but still gorgeous and yes, I see the sensual theme going on there… also, it sort of gave a throwback to the little Hyundai Tiburon, remember that one?

  • Tumbi Mtika

    Nice. Cannibalizing, but nice.

    I love it.

    What is the Genesis concept at New York gonna look like? I see a lot of Tiburon in this, and that’s a good thing.

  • Jason Miller

    Hyundai, PLEASE do not start copying Toyota/Lexus grille size.

    • paulgdeaton

      This shouldn’t be considered a copy; it is much better incorporated into the overall design than the grill is with Toyota or, in particular, Lexus.

      The Hyundai concept sees the grill recede as your eyes move downward; the Toyota/Lexus shoves their grill IN YOUR FACE by making a visual crease stand out – and forward of the overall front end. Texture and simplicity also comes into play; this concept maintains a consistent patter throughout, rather than its Japanese competitor’s shrinking/growing openings. And housing the lighting elements inside the grill, as is apparently done here, simplifies the design and eliminates the clash-of-shapes that are so distracting to the eye on other models.

      I don’t think “large” is necessarily a problem for front grills; I do find “large and tasteless” to be the issue. Especially with Lexus…. they designed their grill to make a statement. It is a statement in dire need of a serious rebuttal.

    • bd0007

      Most automakers use oversized grilles (on at least some designs) and besides, the front is more a decorative thing than an actual grille (doesn’t appear to allow air to flow in which makes sense since not an ICE).

  • DMax

    The front looks like a Honda.

  • Enter Ranting

    Um, no.

  • Sjaak

    could be a Pininfarina design

  • roy

    This is what the Aston Martin Lagonda electric concept ought to have looked like

  • MarketAndChurch

    With a few adjustments, this would make a killer Pagani sedan. I can’t wait for the cars that this design language spawns, I especially like the widened rear fender arches.


  • SteersUright

    Hyundai has this frustrating pattern (like Subaru) of displaying stunning concepts only to produce barely attractive cars. Name one truly beautiful Hyundai/Kia. I know I cant. And yes, I know the Stinger is an improvement but go see it in person, it is “cool” for a Kia but no beauty.

    • bd0007

      Well, designers would disagree with you as Kia, in particular, has won tons of auto design awards.

  • Six Thousand Times

    The next Sonata could be a looker.

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