The new concept introduces the brand’s Sensuous Sportiness theme, which will be embodied by all future Hyundai vehicles, from sedans to SUVs. The goal, aesthetically, is to create “emotional value and desirability” while achieving harmony between proportions, architecture, styling and technology.
“Le Fil Rouge is a reinterpretation of Hyundai’s design DNA that originated from the brand’s historical Hyundai Coupe Concept in 1974,” stated Hyundai design boss, Luc Donckerwolke. “Building on our long history of creating distinctive and sporty character in vehicles, we will open a new era for Hyundai design.”
This concept is said to have a proportional character based on the golden ratio – a mathematical ratio found in nature. This is achieved through a long wheelbase design, large wheels and short overhangs. Meanwhile, the dash-to-axle distance provides a comfortable driving position, whereas the high belt line completes the overall aesthetic.
Other notable exterior features include how the front and rear pillars, as well as the roof, blend into the silhouette of the concept, whereas the interior design mirrors what you see on the outside thanks to what Hyundai calls ‘Tube Architecture’.
The cabin design differentiates between the needs of the driver and passenger. Where the front passenger seat is meant to maximize comfort and offer sufficient leg room, the driver’s seat is designed with optimized ergonomics in mind. Also worth pointing out is how the wrap-around architecture of the cabin emphasizes depth, in turn creating a calm and spacious environment for passengers, according to the Korean automaker.
As for what type of technologies one might find on-board the Le Fil Rouge concept, there is a two-way air ventilation system, high-tech fabrics and a panoramic floating display with haptic feedback.