2018 Rolls-Royce Phantom Is Definitely Special – But Is It $550,000 Special?

If you’re ever in the position to drop half a million bucks on a luxury car, we’re betting it’s probably going to be equipped with all the uber expensive optional bells and whistles you can think of.

In fact, during his review of this 2018 Phantom, Doug Demuro kicked things off by taking a detailed look at the options list, which includes the Phantom Package ($35,100), the Infinity Black exterior paint ($11,200), Chrome Plated exhausts ($4,075) and more. All in all, this Rolls-Royce has $100,000’s worth of options on it.

Among them is the Phantom’s impressive camera system, which gives you a 3D image of the car and its surroundings, much like the system you get in BMW’s flagship 7-Series model.

Naturally, there’s no shortage of jaw dropping features in the new Phantom. The doors are, simply put, spectacular, as is the overall craftsmanship of the cabin, not to mention all the automation inside – you don’t even have to open and close your picnic tables by hand.

A nearly perfect vehicle?

Ultimately, the only complaint with regards to the interior involved the gear lever, which DeMuro found to be a bit flimsy and cheap-looking, saying that a $550,000 car should have a more substantial gear lever.

So, what’s the 2018 Phantom like to drive? Extremely comfortable and very, very quiet. The steering is light, perhaps a lot lighter than any of us would be comfortable with in a regular car, but for the Phantom, it works. Besides, it’s not as if it’s slow, offering the best of both worlds.

  • It’s worthed.. It’s really worthed.

    • LJ


  • Bash

    Yes it is,, every single cent of it.

  • Kingsley Mpofu

    Never heard anyone complain that the Phantom is too expensive so I guess it’s worth it.

    • Victor Ferreira

      While this is true, the people who buy these rarely complain about the price of *anything,* seeing as they have way more money than anyone could ever spend in a lifetime, so…

  • Bo Hanan

    No car is worth this. Regardless of how rare or unique it might be.

  • SteersUright

    Can anyone help but not be impressed by this car? However, I cant help but think that to make a car so utterly serene and quiet simply doesn’t need to be this expensive and you’re paying BMW humungous profit margins for access to the RR brand. How much more quiet and serene is this really than a $100k S-class, etc? Also, $550k buys most people a pretty nice home to live in, and that in and of itself makes toys like these superfluous to me.

  • TheBelltower

    Is it “worth” it? Yes and no. The price of flagship RR’s haven’t really changed in decades. Without BMW (and for Bentley, VW) buying them and sharing technology and supply chain, Rolls Royce couldn’t continue to exist. Even thought they’re extremely expensive, Rolls Royce isn’t extremely profitable. So it’s “worth” it because you can buy an excellent car for a price that gives Rolls a reasonable but not exorbitant profit. It’s also a car that announces loudly that you are part of a certain wealth class. Which could be a good or bad thing. However, OTOH, it’s a car that depreciates rapidly. The luxury is overkill, unnecessary, extremely silly and (to me) somewhat gaudy and cheesy. So even if I could afford it, this kind of purchase wouldn’t be worth it to me.

  • Well, if the company still manages to makes them, obviously it somehow makes sense… to some people… to buy them… because they think they’re special.

    However, for that kind of money, I’d rather have some sort of RR restomod, because this current shape doesn’t do anything for me: too bulky and blunt, elegance dialed down to 0.

  • lagunas3ca

    Hardly credible when the reviewer of a vehicle worth over half a million dollars is wearing an outfit that costs under $50, including the oversized tee popping out from underneath his long sleeved knit.

  • Barry Thomas

    Hey folks this is a Rolls Royce, so anyone who tries to equate value and price misses the point. It is what it is. There is a black one (what else?) near my home with custom wheels. Yes, even with a rarity like a Phantom, one needs to make it stand out. Go figure.

  • Andrew Riles

    I wonder how many RR buyers would be only buying a standard vehicle, and not giving the company a blank cheque and specs from the seemingly endless list of bespoke options available….


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