Lincoln “Committed” To Sedans Despite Ford’s Decision To Drop Them

Ford recently revealed plans to eliminate its entire sedan lineup in North America so naturally there were questions about whether or not Lincoln would follow suit.

Thankfully we’re getting some answers as a spokesperson told Automobile Magazine the company is “committed” to both the Continental and MKZ. The mention of the latter model is interesting as Ford will drop the Fusion in North America.

Carsalesbase data shows Lincoln sold 27,387 MKZs in the United States last year and this was a significant decline from the 34,009 units that were sold in 2014. It remains unclear why Ford would want to keep the model around especially when it’s axing the Fusion which sold 209,623 units last year.

Regardless of the company’s reasoning, previous reports have suggested the MKZ successor will be launched in 2020. Little is known the sedan but it will likely be offered with a plug-in hybrid powertrain.

The Continental’s future is a bit clearer as the company reportedly used the National Automobile Dealers Association convention to confirm plans to bring back the suicide rear doors. There’s no word on timing, so it remains unclear if Lincoln will offer suicide rear doors on the current Continental or wait until the next-generation model which is due in 2022. Like the MKZ successor, the next Continental is expected to have a plug-in hybrid option.

Lincoln is the midst of a major product push as the company’s president recently confirmed plans for five new or redesigned models besides the Aviator. Details remain elusive but the company has already confirmed plans for an new crossover and an MKC successor.

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  • LWOAP

    Thank you Lincoln for having more sense than Ford. Even if sedans aren’t selling as well as SUVs and crossovers, dropping them altogether is just dumb.

    • Galaxium

      I’m sure the executives thought about the situation a lot as well as many of the analysts that work there. It’s likely that Ford can’t competitively sell their sedans as other brands.

      • dumblikeyou2

        Ford, Lincoln. Potato, patahdo. They’ll still just be Fords with more chrome like they’ve always been. Ford sedans really aren’t going anywhere.

        • Nordschleife

          True but with them gone we can no longer say oh this is just a gussied up Ford. Because technically they would have no counterpart.

    • Dennis Scipio

      Aren’t they the same company though?

      • LWOAP

        Not entirely, Ford just owns Lincoln. If Ford decides to axe their entire sedan lineup that doesn’t mean Lincoln has to follow suit.

    • Auf Wiedersehen

      I don’t pretend to understand what goes into making a decision like this by Ford, but dropping a model that sold 210k units but keeping a model that only sold 28k just makes no sense what-so-ever.

  • TrevP

    I am surprised that the current MKZ doesn’t offer a plug in hybrid option considering the Ford Fusion does.

    • LWOAP

      I’m guessing Lincoln is saving that for the MKZ’s successor.

  • Kash

    The MKZ may be seeing drops in sales but it was still Lincoln’s 2nd best selling mode in 2017 behind the MKX and just ahead of the MKC. The MKX, Z and C made up 75% of Lincoln’s 2017 sales and right now the MKZ is on par with the Navigator for 2018 sales numbers. You’d be stupid to try and risk those customers making the jump to a CUV/SUV offering when your numbers are sub 115k for the entire brand, and that’s a major high in the last decade. So while the Fusion is being axed, it’s being phased out slowly and will probably be the last Ford sedan to go for this reason.

  • cravebd

    Ford is developing a new rwd platform to underpin the Aviator/Explorer. The next Continental and MKZ could easily be built off variations of such a platform – even produced in the same factory to save cost. A smaller coup or sporty SUV could also be based upon the same platform and would be a plus.

    • Merc1

      Bingo! We have a winner! That is what I’m thinking and hoping will happen. It’s a proper RWD architecture too, that is really what Lincoln needs. Move everything over to this platform and Lincoln can start offering real luxury cars.

      M

    • PhilMcGraw

      I’m actually surprised they’re keeping the MKZ. I almost feel they should maybe differentiate the MKZ more from the Continental instead of trying to just woo people into buying a slightly smaller luxury sedan that is just a slightly better Ford Fusion. I would like to see them go down the route of the Genesis G70 and have the MKZ be more sport luxury while having the Continental be your typical large luxury sedan.

      • Merc1

        Good points. I could see that. The way Lexus has the IS and the ES.

        M

        • Harry Flores

          They will rename the MKZ in 2020. My guess is it will be called Mark IX in either coupe or sedan (like Cadillac ATS), or a whole new name.

  • john1168

    OK…Good. So, I’m hoping Lincoln makes a nice mid-sized sedan/hatch (like a KIA Stinger or Audi A5/S5 Sportback) with a sophisticated yet sporty looking exterior, a sweet interior, big moon roof, a 3.0TT, a 9 speed, that trick AWD system from the Focus RS and a MRSC suspension like what’s available on the Mustang GT. The MKZ is kinda close but it’s not sporty looking enough and I think it needs a better suspension.

    ….I’m not gonna hold my breath waitin’ on this.

  • MarketAndChurch

    I think what this says is that all the engineering that would have gone into the Fusion, will survive in the MKZ and Mondeo. If Ford ever wanted to bring back the Fusion, it’ll have the platform and engineering ready to make that an instant reality.

  • CJKnox

    ” Lincoln “Committed” To Sedans Despite Ford’s Decision ”

    Phew, dodged a bullet there Lincoln.

    https://uploads.disquscdn.com/images/1d8d5c9b82a1ec15482764516758f96aecc50389dcde3c7c0bc5e646c22e7b54.gif

  • Nordschleife

    So then these will be updates to the current platform? Ford is not making new platforms for these models that they’ll give to Lincoln and not utilize themselves. So unless this Lincoln architeture is completely modular I don’t see Ford allowing this to happen. It would be nice that if Lincoln could have their own modular platform like Volvo to just underline its models specifically.

  • eb110americana

    Lincoln said they are committed to Continental and MKZ, but did they say for the US market? They could be plenty committed for China, much like the Fusion.

    • brn

      Sad, but you have a point. Chinese Taurus is another example.

  • Shane

    Lincoln has one of my favorite line ups right now and their look is definitely my style. Might be beneficial to cut Ford’s cars and force the more premium car. Obviously real car people know when cars share parts and chassis. With a little research even a novice will probably opt for the cheaper option. With the major shake ups it makes me curious who will come out on top, Cadillac or Lincoln.

    • Nihar

      Cadillac really needs to push their boundaries after that new Aviator.

  • Merc1

    No offense, but that sounds incredible closed minded and you’re missing out on some much better cars.

    M

  • Marty

    So Ford’s brand for large sedans will keep making sedans, while Ford’s brand for smaller everyday cars will not? Neither is surprising.

  • Carl

    I can’t agree more about the Crown Victoria and Town Car. Iconic American cars and unique in the market place. It’s been forever since a REAL FULLSIZE car has been introduced. These models would sell. Yes they can be made efficient! Think aluminum like F150.
    My idea is design the police interceptor with the old CVPI styling cues. Civilian Crown Victoria should have more sophisticated styling to ensure buyers won’t fear poor resale because it looks police.
    There is no car I want to see come to market more than a new Crown Victoria! Especially a GT packing 5.0 coyote and optional AWD!

  • dumblikeyou2

    Ford, Lincoln. Potato, patahdo. They’ll still just be dressy Fords like they’ve always been. More Ford spin.

  • Craig

    From some angle that Continental looks very nice. From other angles… not so much. I’m glad to hear that Lincoln will not abandon the Sedan. I’m still hoping for a Flagship ‘Town Car’.

  • Harry Nimmergut

    Well if Lincoln switches its 2 cars to the RWD platofrm, then that begs another question. It would be wise to develop a new Taurus/Crown Vic on that platform as well. Why? Because dumb-arse Marchionne is planning on killing off the RWD threesome as soon as he can and there goes it’s ace-in-the-hole Charger, which OWNS the police sedan market. GM has nothing comparable. But, who at the helm of the “Detroit Big Three” has any sense these days? Not a one of ’em. They’re all running scared by the increasing foreign onslaught.

    • Maximilian Norlande Rabbitt

      These days, bigger is better. Explorers can carry more gear than most sedans. The majority of the police around here are Chargers, but they’re not alone. Tahoes and Explorers shoot around as if they’re fast as well.

  • Bash

    And how are they going to do that given that they get all their platforms from Ford. How?

  • Harry Flores

    So the Lincoln lineup as I see it: Navigator, Aviator, Nautilus, MKC (renamed for 2020), new CUV and Continental and new MKZ for 2020 (my guess renamed Mark IX).

  • Kagan

    Ain’t Lincoln=Ford!

  • Godless Heathen

    I could run a company better than the idiot in charge at Ford.

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