All U.S. Hyundai Dealers Will Be Able To Sell Genesis Models

Hyundai has backflipped on its decision to not allow most of its U.S. dealerships to sell Genesis models.

During Hyundai’s dealer council meeting last week, Genesis general manager Erwin Raphael said all of the South Korean automaker’s dealers will be given the opportunity to sell Genesis vehicles.

Under its initial plan, Genesis intended on launching roughly 100 distinct stores in 48 markets while providing only very successful Hyundai dealerships the chance to acquire a Genesis franchise. For the rest, they would no longer be able to stock and sell anything with a Genesis badge.

Speaking to Automotive News, a Genesis dealer in the U.S. said the decision should increase Genesis sales across the country.

“If it pans out, it’ll be a great thing. It’ll help sell more cars, it’ll help overall dealer profitably, strengthen their dealer network, and include all those who want to sell the product, and believe in the Genesis product, to sell and service those cars. I think it’s a great decision.”

Moving forward, all Hyundai dealerships can apply to become Genesis dealers. Those who already stock Genesis models can continue to do so or take settlement money and stop selling them.

All the Hyundai dealerships that start to sell Genesis will need to have separate stores and service facilities for the more upmarket vehicles.

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  • Vangelis Goulis

    They just need to stop copying EVERY CAR they see around them

    • Liam Paul

      except they dont

      • cbATL

        Exactly, I can’t think of one car that looks like any Genesis car, but I can’t think of several cars/companies that should consider copying them!

        • wael

          Yes it is

    • bd0007

      More like Audi having copied the hexagonal grille from Hyundai/Genesis and the sleeker/swept back headlights from Kia.

      Even MB’s “organic” design language has a Hyundai-look to it these days .

  • Tumbi Mtika

    Hyundai, what are you doing?

    • Dr Strangefingger

      Do you really care?

      • Tumbi Mtika

        If you’ve read my comments on Hyundai articles, you’d know that yes, in fact, I do care.

        Unless you’re joking in which, I’ve taken the bait. :/

        • Iberian Rekluse

          I’m not losing any sleep over this.

          • Tumbi Mtika

            Good for you, then.

  • Leconte Dave

    Bad move

  • Merc1

    What a mess. They have no clue what they’re doing. You need a separate facilities to sell luxury cars.

    M

  • If they are required to have separate stores, there is no issue…they will sell more cars and will have a differentiated presence…

    • Dennis Scipio

      but, It’s all in convenience that Genesis cars are sold at Hyundai dealers… right?

  • Thunderbolt

    If I want authenticity and originality, I’d buy an Audi.
    Genesis can hire these famous designers, but the problem is that they just can’t deviate.

    • ErnieB

      Or Volvo?

    • bd0007

      So a brand that arose from the ashes of a # of other brands (which formed Auto Union) and in its rebirth brought forth the Audi 80 (also known as the VW Fox which later became the Passat) and the Audi 50 (later rebadged as the VW Polo) is “authentic” and “original”?

      Many BMW and MB fans would disagree.

  • StrangerGP

    The whole Genesis brand is a mess. Three limousines, no new Coupe model, no crossovers and no SUV’s, Oh and bland styling, a Kia Stinger has tons more soul than any of these cars.

    • Dr Strangefingger

      You said Soul.

    • LWOAP

      I’m pretty certain they’re going to add an SUV.

    • bd0007

      1. There are 3 CUVs on the way.
      2. As well as an entry-level coupe (also, want to bring the Essentia concept to production as a “halo” GT).
      3. New design language on the way (as seen in the Essentia).

  • Iberian Rekluse

    They smoking weed?

    • ctk4949

      I wish!! Just nasty ass cigs!! lol

  • Bo Hanan

    Smart!

  • Dr Strangefingger

    Nice!

  • LWOAP

    I’m going to assume Hyundai dealerships are absolute shit and this will ruin the experience of buying a Genesis.

  • bd0007

    The production version of the GV80 will retain many of the design cues of it and the Essentia concept (in particular the headlights and taillights).

    Spyshots of the facelift of the G90 already show such changes to the headlights/taillights.

  • bd0007

    There are some pretty nice Hyundai dealerships, some awful ones with most somewhere in the middle.

    The initial plan was unfeasible (the time-table was totally off), but this complete reversal is short-sighted.

    At least the requirement that these dealerships build-out separate Genesis facilities will “cull” the nos.

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