Lotus Celebrates 70 Years Of Sports Car By Hooning It Up

Lotus has been building sports cars for 70 years, and in order to celebrate that, the British automaker has decided to leave a 70-themed mark on its test track’s skid pad using two of its most popular models.

No CGI was used in the making of this video. Instead, the on-screen action unfolded as it did in real life, with the final aerial shot capturing what the cars and their drivers managed to achieve while laying down rubber.

Behind the wheel were Gavan Kershaw (Head of Attributes) and Daniel Peck (Vehicle Dynamics Engineer). Together, they managed to create a 70th tribute logo on the track using just the tires from the Exige Cup 410 and the Evora GT410 Sport.

It was 70 years ago (1948) that Colin Chapman built his first car in a small garage in London, with performance in mind. He then formed Lotus Engineering in 1952 and since then, the British firm took off as a sports car maker, currently building some of the world’s most agile vehicles.

Now, their model range holds the Evora, Exige, Elise and the 3-Eleven, the latter being the most track-focused of them all. We have also known for a while that Lotus will be bringing two crossovers into this world, in the form of BMW X4 and X6 rivals.

The company’s CEO, Jean-Marc Gales has already stated that one of these crossovers will be the “lowest in its class”, as well as “maybe the widest in its class to hold the road well.”

 

  • vvmdrf

    Aka, Lotus celebrates $2 billion cashflow from Geely.

    • Shahul Usman

      haha true… but I hope they stick to the Lotus ethos.. I love them for that..miss my exige.. Simplify and add lightness!!!

Tesla Model 3 Deemed A Write Off After Slamming Into Mercedes C-Class

The driver of the Merc slowed down for a pedestrian, then turned right in front of the oncoming Tesla.

Old Jeep Grand Cherokee Pickup Conversion Is Poor Man’s Gladiator

This improvised double-cab pickup truck started life as a first-generation Grand Cherokee ZJ.

GSX-R 1000-Powered, 190 HP Honda N600 Is A Baby Hoonitruck

Ken Block’s ride has inspired this heavily customized, and very fast, Japanese kei car.

2020 GMC Sierra Denali HD Shows Its Face In First Teaser Image

The redesigned truck should have a new Duramax turbodiesel engine with 910 lb-ft of torque.

Nissan Celebrates The AWD Altima By Giving It Tracks

The one-off Altima has been equipped with a Dominator track system that enables it to conquer the worst mother nature can dish out.

Are We In The Golden Age Of Badge Engineering?

BMWs masquerading as Toyotas is just the tip of the iceberg.

2020 BMW M3 Could Get A “Pure” Variant With RWD And Six-Speed Manual

Aimed at enthusiasts, the M3 Pure could have a twin-turbo engine with 454 hp.

Ford Confirms Plans For An Electric F-150

The F-150 is going electric to ensure the model remains the best-selling truck in America.

Volvo V40 Going Out Of Production Later This Year, Could Be Replaced By A Crossover Coupe

The V40’s replacement is expected to be a sportier version of the XC40 crossover.

C8 Corvette And Mustang GT500 To Share The Same Dual-Clutch ‘Box?

Despite their different layouts, a newsletter sent to a Tremec supplier suggests just that.