Lotus Celebrates 70 Years Of Sports Car By Hooning It Up

Lotus has been building sports cars for 70 years, and in order to celebrate that, the British automaker has decided to leave a 70-themed mark on its test track’s skid pad using two of its most popular models.

No CGI was used in the making of this video. Instead, the on-screen action unfolded as it did in real life, with the final aerial shot capturing what the cars and their drivers managed to achieve while laying down rubber.

Behind the wheel were Gavan Kershaw (Head of Attributes) and Daniel Peck (Vehicle Dynamics Engineer). Together, they managed to create a 70th tribute logo on the track using just the tires from the Exige Cup 410 and the Evora GT410 Sport.

It was 70 years ago (1948) that Colin Chapman built his first car in a small garage in London, with performance in mind. He then formed Lotus Engineering in 1952 and since then, the British firm took off as a sports car maker, currently building some of the world’s most agile vehicles.

Now, their model range holds the Evora, Exige, Elise and the 3-Eleven, the latter being the most track-focused of them all. We have also known for a while that Lotus will be bringing two crossovers into this world, in the form of BMW X4 and X6 rivals.

The company’s CEO, Jean-Marc Gales has already stated that one of these crossovers will be the “lowest in its class”, as well as “maybe the widest in its class to hold the road well.”

 

  • vvmdrf

    Aka, Lotus celebrates $2 billion cashflow from Geely.

    • Shahul Usman

      haha true… but I hope they stick to the Lotus ethos.. I love them for that..miss my exige.. Simplify and add lightness!!!

1967 Honda S800 Is The S2000’s Grandfather, Revs To 10,000 RPM

You could buy this mint S800 for about the cost of a new Ford Fiesta in the UK.

New Red Bull Racing Signing Pierre Gasly Finds 2019 Car A Tough Nut To Crack

RBR team boss Christian Horner says Gasly must refine his driving style to get the best out of his ride.

You Know You Want This 10K-Mile 1994 Supra Turbo – But Can You Afford It?

This twin-turbo Supra seems to be in all original, and pretty fine, condition, but it has a six-figure price tag.

Modern Take On Iconic Mercedes-Benz CLK GTR Looks Absolutely Spot-On

If the Mercedes-Benz CLK GTR and AMG One had a baby, it could look like this.

Aston Martin Vantage V12 Zagato Is Back, Gains Gorgeous Speedster Variant

Only 38 units of the resurrected Vantage V12 Zagato will be made: 19 Coupés and 19 Speedsters.

This Mercedes Driver In New Jersey Parked On Top Of A Toyota

According to the Maywood Police Department, the Merc driver pressed the gas pedal instead of the brake.

Strange Rover: Honda Element Owner Loves British Luxury SUV’s… Badges

This boxy Honda SUV gets some original logos, funny-looking dual exhausts – and that’s all.

Today’s AI Quiz: Do Robot Dogs Dream Of Hauling Box Trucks?

Apparently, Boston Dynamics’ SpotMini robots are looking to steal jobs from sled dogs too.

Dodge Challenger Gets Acquainted With The Liberty Walk Ethos

Wide body kits are Liberty Walk’s specialty, and this one seems to suit the Challenged just fine.

Fancy A “Cheap” Rolls-Royce? This Phantom Drophead Coupe Might Be The One

The highest bid for this one-owner Phantom Drophead Coupe currently sits at under $100k.