Lotus Celebrates 70 Years Of Sports Car By Hooning It Up

Lotus has been building sports cars for 70 years, and in order to celebrate that, the British automaker has decided to leave a 70-themed mark on its test track’s skid pad using two of its most popular models.

No CGI was used in the making of this video. Instead, the on-screen action unfolded as it did in real life, with the final aerial shot capturing what the cars and their drivers managed to achieve while laying down rubber.

Behind the wheel were Gavan Kershaw (Head of Attributes) and Daniel Peck (Vehicle Dynamics Engineer). Together, they managed to create a 70th tribute logo on the track using just the tires from the Exige Cup 410 and the Evora GT410 Sport.

It was 70 years ago (1948) that Colin Chapman built his first car in a small garage in London, with performance in mind. He then formed Lotus Engineering in 1952 and since then, the British firm took off as a sports car maker, currently building some of the world’s most agile vehicles.

Now, their model range holds the Evora, Exige, Elise and the 3-Eleven, the latter being the most track-focused of them all. We have also known for a while that Lotus will be bringing two crossovers into this world, in the form of BMW X4 and X6 rivals.

The company’s CEO, Jean-Marc Gales has already stated that one of these crossovers will be the “lowest in its class”, as well as “maybe the widest in its class to hold the road well.”

 

  • vvmdrf

    Aka, Lotus celebrates $2 billion cashflow from Geely.

    • Shahul Usman

      haha true… but I hope they stick to the Lotus ethos.. I love them for that..miss my exige.. Simplify and add lightness!!!

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