Bugatti Boss Admits Hybrid SUV Is Under Consideration

Alongside Aston Martin and Ferrari, Bugatti is one of the few remaining super luxury brands that don’t have SUVs in their lineups.

But while Aston Martin and Ferrari have already confirmed the DBX and Purosangue crossovers, there’s nothing official from Bugatti yet on this subject. However, things could change in the future. At the Paris Auto Show, the company’s president has admitted the possibility of adding an SUV to the lineup.

In an interview with Automotive News Europe, Stephan Winkelmann admitted that Bugatti could build an SUV to broaden its range. “The brand is ready for more. The W16 engine is at the core of the brand today, but it won’t remain the heart forever,” the executive said.

While the SUV would need to be worthy of the Bugatti badge, it would also have to make sense economically to get the green light. That may surprise many people given Bugatti’s excessive budgets in the past, but the VW Group entered an era of austerity in the wake of the Dieselgate affair.

“We need to come up with a convincing pitch to our shareholders that justifies the related investment,” Winkelmann said, adding that Bugatti would also need to show the world it is preoccupied with lowering its emissions.

That means we won’t see a W16-powered Bugatti SUV. A hybrid powertrain could be part of the future for Bugatti, according to Winkelmann, who added that social acceptance in terms of emissions needs to be considered.

The executive said a range of chassis and engine variants are up for discussion, without giving more details. Last but not least, the SUV would need to cater to Bugatti’s customer base, which is mostly made up of billionaires.

Renderings courtesy of André Fonseca

  • hum… NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • Dude

    That concept is horrific

    • Good thing it’s just some random internet pic.

  • Hot Twink

    What can I say, it literally looks like an uncut penis in the front…

    • Mike anonymous

      Ahhh,. dude…. come on. now we can’t unsee it.

    • Cool guy

      this ^

  • Perry F. Bruns

    And yet they produced the nasty body kit on wheels shown at the top of this page.

  • BUGATTI IS A HALO BRAND NO NEED TO TRASH IT WITH AN SUV.

  • Some ol’ bloke

    Just no.

  • Elmediterraneo

    A 800,900 or even 1000 hp hybrid version version of the Bentayga’s W12 will be perfect for that Bugatti SUV.

  • That is really hideous, in order to made Bugatti SUV at least have some decency and get a bespoke platform and engine.

  • Vassilis

    McLaren seems to be leaving itself out of it for the time being.

  • Vassilis

    Please no. Just make a 4door saloon like the Galibier.

  • Cobrajet

    Bugatti Boss = Volkswagen.

  • THIS IS GORGEOUS. WHICH MODEL IS IT?

    • Ilbirs

      This is the example of the Type 41 (AKA Royale) which chassis number is 41131. It’s a fully closed limo (other examples look like Uncle Scrooge’s car, in which the front row is open) and one of its nicknames is “Limousine Park-Ward”. What I like most in every Royale is that imposing stance that almost says nonverbally something like “I’m a luxury car and you know this by simply looking at me”.

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